1. Your users take action
"Trigger emails sent after relevant on-site searches got
200% higher open rates and 50% higher CTR than standard newsletters.“
- Email Marketing Reports
2. Your web presence has
never been so busy
"[eCommerce] is no longer about your website, but about social networks."
Source: The Effect of Social Networks and the Mobile Web on Website Traffic
- WebTrends/Adregate Markets Report, 2011
7. And make it work
for everybody
"Triggered-messaging enables additional touch points between you, your prospects, and your customers.“
Source: “7 Email Marketing Trends You Cannot Ignore”
- Marianne Cellucci, Net Atlantic, 2011
8. Their own
special
message
"69% of marketers report delivering highly relevant content is a top objective for their organizations."
Source: 2012 Email Marketing Benchmark Report
- MarketingSherpa
10. After the
transaction
"'Thank you„ is perhaps the most effective word marketers can put in a subject line."
Source: Subject Lines Matter: 4 Rules of Thumb that Work
Inbox Marketer
12. And people
respond
“Behaviorally-targeted trigger email campaigns get 30% higher open and clickthrough rates
and three times the conversion rates of broadcast email.”
Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting”
- JupiterResearch
14. Relationships
are stronger
"48% of marketers cite increasing subscriber engagement as a top 2012 email marketing initiative."
Source: 2012 Marketing Trends
- StrongMail Survey
16. Customers want
to hear from you
"Trigger emails sent after relevant on-site searches got
200% higher open rates and 50% higher CTR than standard newsletters.“
- Email Marketing Reports
17. Transactional
messages are the key
“A Transactional Email facilitates, completes or confirms a commercial
transaction that a recipient agreed to enter into with the sender.”
- CAN-Spam Definition of Transactional Email
21. Use it to say
Thanks!
"Highly relevant, desired and expected messages offer the highest open and click-through
rates of any type of email."
Source: Put the Action in Transactional Email
- StrongMail White Paper
23. It's effective
"Event-triggered messaging is a powerful engagement method that allows you to create, automate, and
measure one-to-one email communications with your audience.“
Source: “7 Email Marketing Trends You Cannot Ignore”
- Marianne Cellucci, Net Atlantic, 2011
25. It's valued
“The average online retailer could generate $500,000 annually by improving
the delivery and cross-selling abilities of transactional email.”
Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting”
- JupiterResearch