Email Segmentation helps marketers send email campaigns that raise response and engagement. It improves the bottom line (ROI) and creates stronger relationships with your most influential customers. From Net Atlantic's White Paper: "7 Email Marketing Trends You Cannot Ignore."

1. Email is the key
to engagement

2. Social media
was going to
defeat email

3. Today, are there
fewer email
accounts?

4. OR MORE?

5. Guess…
Source: The Radicati Group “Email Statistics Report, 2010”

6. What is
engagement?

7. The measurement of
user activities across
multiple channels
Source: Econsultancy “Customer Engagement Report 2011”

8. This means
more data
and more reports

9. It's kinda
overwhelming

10. But data helps
the bottom line
“Untargeted email programs increase costs by as much as
3.6 times the cost of targeted programs. “
- Relevancy Group ”Realizing the Value of Email Marketing“

11. Your customers
expect more

12. Know who
they are
“Key areas of email marketing focus for 2011 are:
segmentation: 32%; relevance: 29%; list quality:26%; and measurement: 25%.”
- Econsultancy “Email Marketing Census 2011“

13. And give
them control

14. Relationships are
your lifeline

15. Attract readers
with social media

16. And keep them
with email
"Trigger emails sent after relevant on-site searches got
200% higher open rates and 50% higher CTR than standard newsletters.“
- Email Marketing Reports

17. Be creative, thoughtful
and relevant

18. Forget
"One Size
Fits All"

19. Find the ones
who matter
most

20. When you speak to
everybody,

21. You reach nobody
“Removal of non participating subscribers has had the most influence on
improving deliverability and emailperformance rates.”
- MarketingSherpa “Email Marketing Benchmark Guide 2011”

22. Use your data

23. To create
the perfect
message

24. What motivates people?

25. It's more
than just promotion

26. It's about relationships
“Over 60% of respondents said that at least fifty percent of the email programs
they participate in are of value to them.”
- Econsultancy “How We Shop in 2010: Habits and Motivations of Consumers”

27. Start with
the biggest
group

28. And work
your way down

29. You can
segment by region

30. by activity

31. by interest

32. by influence

33. There are no limits

34. Segmented campaigns
improve response
“48% of email marketers use demographic data, 45% use geographic data,
and just 38% use email click behavior to segment messaging.”
- Revelancy Group “Realizing the Value of Email Marketing”

35. Email helps
your business

36. So be
smart

37. Be social

38. Be relevant

39. And keep
engaging!

40. Net Atlantic, Inc.
Thank You! 978-219-1900
Check Us Out At: www.netatlantic.com