The sessions that I liked from SXSW 14.

1. SXSW’dan Pazarlama Notları
South By Southwest 2014
@nesetdereli

2. 1987 Yılında Austin Texas’ta, müzik ve film festivali olarak başladı.

3. İnteraktif Medya’nın son yıllarda kazandığı ivme ile festivale
2007 yılında İnteraktif bölümü eklendi.

4. Her yılın Mart ayında onlarca
konferans, panel, sergi, dinleti, gösterim, sunum vb. etkinliğe ev
sahipliği yapıyor.

5. Katılımcılar: network için gelenler, öğrenmek için gelenler,
particiler ve meşhur olmak isteyenler.

6. SXSW 2014
1. The New Digital Age
2. Show Your Work
3. The Future Of Making
4. Beyond Likes: What I Love & Hate & Why You Care
5. Humanizing Technology & Using Innovation for Good
6. Cat Cash: The Economy of Internet Cat Videos
7. Form & Function: Designing Devices You Want to Wear

7. Executive Chairman / Google Eric Schmidt
Director Of Google Ideas Jared Cohen
http://blog.juicepharma.com/juiceblog/2014/3/11/sxsw-2014-technology-has-
enabled-the-biggest-power-shift-in-history

8. WhatsApp’ın Facebook tarafından 19 Milyar USD gibi bir rakama satın
almasına yaptığı yorum

9. Writer Austin Kleon

11. Show Your Work
1. We're not competitors in a contest. Make friends in your
industry & share. You learn more by sharing than hoarding
info
2. The minute you learn something, turn around and teach it to
others
3. Teaching people to do what you do doesn't put you out of
business; building interest in the scene adds value to
everyone in it.
4. You don't have to be a genius, you just have to be part of the
'scenius' - ask what you can give / contribute
5. Don't be human spam or a vampire.
6. Follow me back? is the saddest question on the internet.

12. Director Of Media Lab/ MIT Joie Ito
CEO / IDEO Tim Brown
http://vimeo.com/87303266
http://vimeo.com/67177328
http://vimeopro.com/user8897639/made-in-the-future/video/87303464

13. Future Of Making
1. Failure is a great way to discover facts. Otherwise you're just
dealing with theory.
2. Soon you'll have a printer at your house that can print a
gene.
3. Bioengineering: Already, a chromosome stores information
multiple time more densely than hard discs.
4. 4D printing allows new possibilities for manufacturing.
Imagine bioengineering. Grow a home or virtually anything

14. Playwright, Actress & Professor / Anna Deavere Smith
Founder & CEO / Culturalist Jordan Roth
https://www.culturalist.com/lists/best-ideas-of-the-culturalist-sxsw-panel

15. Beyond Likes
Yeni Medya Geleneksel Yöntemlerden mi esinleniyor?
1. Scandal: Skandallar daima ilgi çeker.
2. Observer Effect: Gözlemleme, gözlenenin doğal davranışını
etkiler.
3. We The People: Gerçek olanı merak ederiz.
4. Empathic Thrill: Tepkileri anında gördüğünüzde, senaryoyu
yeniden şekillendirebilirsiniz.
5. Dare Devils: Günümüzde kahramanları superfan’lar yaratır.
6. The Donahue Oprah Effect: Sıradan insan hikayeleri etkiyi
arttırır.
7. Laugh Track: Şimdinin gülme efektleri, hashtag’lerdir.
8. Second Screen: DVD’lerdeki ekstra bölümü gibi
düşünmeliyiz.
9.

16. Director Of Applied Technoloy /Finch Emad Tahtouh
Creative Director / Reactive Tim Buesing
http://www.asknature.org/
http://www.themostpowerfularm.com/
Humanizing Technology & Using Innovation for Good
Sosyal Sorumluluk kampanyalarında teknoloji kullanımı

17. Mgmt Consultant & Founder Ben Lashes
Dir, Social Media / Animal Planet Grace Suriel
Curator, Internet Cat Video Festival Scott Stulen
Cat Cash: The Economy of Internet Cat Videos
Kedidir, kedi…

18. http://www.youtube.com/watch?v=0M7ibPk37_U
http://www.tubefilter.com/2014/03/09/henri-le-chat-noir-
youtube-cpm-cat/

19. Scott Stulen’in Kartviziti
http://www.marketingmag.ca/news/marketer-news/sxsw-cats-ads-and-
the-internet-73391

20. VP / Jawbone Aza Raskin
Senior Editor / The Verge Dieter Bohn
http://www.thewire.com/politics/2014/03/experts-predict-future-
technology-and-you-will-probably-be-wearing-it/359048/
Form & Function: Designing Devices You Want to Wear

21. Form & Function: Designing Devices You Want to Wear
http://socialmediatoday.com/simon-pearce/2257421/quantified-self-
meets-extreme-sports-dan-larsen-talks-simonpearcelive

22. THE BEST WAY
TO PREDICT
THE FUTURE IS
TO INVENT IT
This is the century in which you
can be proactive about the
future; you don't have to be
reactive. The whole idea of having
scientists and technology is that
those things you can envision and
describe can actually be built.
— Alan C. Kay, fellow at Apple Computer Inc.
“
“