In the social media age, it's critical for businesses to have a great reputation. Most organisations still try to chase reputation through marketing, PR and 'spin-doctoring' - but it's even more important to focus on behaviour inside the business. Every organisation needs to create a stand-out culture, where everyone is working to their full potential. In this presentation, reputation expert Dr Neryl East gives key tips to help you decide what's really important in your day-to-day work.