The epicenter of data sharing in "Web 2.0" are web services. Whether you like it or not, you are consuming literally hundreds of services a day, whether it be searching in Google, running Facebook on your mobile device, or searching the App Store on your tablet. Yet, despite our hunger for services, few have ever written one. In this session, you'll learn what are RESTful web services and how to get started creating them in Zend Framework.