1. Websitesanalysis HOTEL BEDFORD VS HOTEL SPLENDID ETOILE

2. Easy to Find: HotelSplendid Etoile: Hotel Bedford: Thesehotels are reallyeasy to find. They are both on the first page of Google (for a research by name and by name + localization). Moreover, if wemake a research by hotel type + localization, thereisonly the hotelsplendidetoile on the first page of Google.

4. It isveryeasy to navigate on thiswebsite (with the banner on the right of the website).

5. There differentcategories (Hotel, rooms, booking system…).

7. It isveryeasy to navigate on thiswebsite (with the banner on the top of the website).

8. There are differentcategories (Localization, hotel, restaurant…)

10. Easy to book: The Hotel Bedford: The HotelSplendid Etoile: For thesetwowebsites, itisveryeasy to book online. On the main page of both, wecan check the avaibility. If we click on « Reservation », wecan have rates, specialoffers, and additional information in order to make a bookingwithoutproblems.

11. Easy to Share: The Hotel Bedford: The Hotel Splendide Etoile There is no way to shareit. This hotel has a facebook page and a twitteraccount, soitiseasy to sharethiswebsite.

13. Conclusion: The hotel Bedford shouldimproveitsaccessibility to social networks. It shouldadd a guestbook, and a link to a guestreviewlikeTripAdvisor . Its newsletter subscriptionshouldbe more visible. The hotelSplendid Etoile shouldcreate a newsletter subscription on its main page. It shouldaddalso a guestbook (in order to have somereviews). The link to TripAdvisor site shouldbe more visible and easier to use.