2013 Global Mobile Consumer Survey Taking the pulse of the mobile consumer

1. 2013 Global Mobile Consumer Survey
Taking the pulse of the mobile consumer
Are U.S. consumers apathetic about apps? When it comes to smartphones, could bigger be
better? How do consumers feel about the BYOD (Bring Your Own Device) trend? When
choosing a mobile device, how great a consideration is price?
The results aren't what you might think – and keeping abreast of ever-changing consumer
preferences is key to success in the fast-paced mobile ecosystem. The U.S. edition of
Deloitte's 2013 Global Mobile Consumer Survey offers valuable insight into U.S.
consumer behavior, purchasing habits and preferences.
Trends highlighted in the U.S. survey include:
Consumers are addicted to speed
Wi-Fi is growing...fast
Price matters...for some
App saturation?
4G drives it all
The tablet effect
BYOD: win/win
Is bigger better?
Subsidy surprise?
The future of NFC?
In addition, please join us for a Deloitte Dbriefs webcast to review survey findings at 1:00 PM ET on Tuesday, December 18.
Register now.
We also invite you to follow the Global Mobile Consumer Survey conversation on social media channels via @DeloitteTMT and
#GMCS2013.
As used in this document, "Deloitte" means Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte
LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
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