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TM




We turn action codes into mobile engagement on any mobile phone.




InStyle and White House Black Market :
Integrated In Store, In Book, Social Media Campaign




               Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
RM1
                         TM




      InStyle with White House | Black Market

                                             • InStyle Magazine
                                                       ▫ Top 100 magazine
                                                       ▫ More 1.7 million subscribers




      • White House Black Market:
        ▫ Division of Chico’s FAS Inc.,
        ▫ More than 350 stores nationwide


               Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515   2
Slide 2

RM1       I made the call-outs bullet style
          Made the mag a little smaller, not much, so that it did not overwhelm the message
          Roger, 4/15/2011
RM10
                             TM




       Coordinated In-Book, In-Store and Mobile
        In-Book spread attracts readers                                                    Mobile experience helps
                                                                                           consumer when help is
                                                                                           wanted




       In Store leverages magazine
       content




                   Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515   3
Slide 3

RM10      Nice --- Looks stylish and effective.

          Can you incorporate the look in other slides? (I like it when things look like they belong together.)
          Roger, 4/15/2011
RM3
                      TM




      How The Mobile Experience Engages:
                                                                                        Enhances each item
                                                                                        by providing styling
                                                                                        tips



                                                                                                    Captures readers
                                                                                                    and shoppers
                                                                                                    with interactive
                                                                                                    material



                                                                                         Cross promotes all
                                                                                         pieces in the collection
                                                                                         by styling them together



            Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515   4
Slide 4

RM3       Can you combine slides 3 and 4?

          Too many words in lower right.
          Roger, 4/15/2011
TM




InStyle Ambassador delivers tips through video




      Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515   5
TM




Share the Work Kit
                                                                  Share on
                                                                  social media
                                                                  or opt in for
                                                                  email offers




      Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515   6
TM




Photo gallery presents each piece




      Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515   7
RM7
                      TM




      Link to home page to explore and buy online




                                                                                     Web page reinforces the
                                                                                     cohesion of the kit

            Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515   8
Slide 8

RM7       I think that you can combine 12-13.
          Roger, 4/15/2011
RM8
                             TM




      All elements compliment each other




      In book and in                                                                                                      Customers in
        store tags
                                                     Mobile engagement
                                                                                                                        store and online

                   Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515         9
Slide 9

RM8       Careful about introducting a new arrow type.

          Not sure about the arrows from mobile engagement to the store/site. Can't see the direct link.
          Roger, 4/15/2011
RM9
                          TM




      Nellymoser capabilities utilized by White House
      Black Market/InStyle:

      •   Branded landing page
      •   High quality mobile optimized video
      •   High quality image flipbook
      •   Link to web commerce
      •   Social network sharing
      •   Opt-in email data capture




                Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515   10
Slide 10

RM9        Not sure what first bullet means.

           Not sure what "custom options" means here. This could be standard.
           Roger, 4/15/2011
TM




Try Nellymoser on your phone:




       Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515   11
TM




We turn action codes into mobile engagement on any mobile phone.




Thank you.



For more information, contact us:

www.nellymoser.com
1-781-645-1515



               Copyright 2011 Nellymoser, Inc.   ●   Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

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InStyle Magazine Insider Picks With White House Black Market

  • 1. TM We turn action codes into mobile engagement on any mobile phone. InStyle and White House Black Market : Integrated In Store, In Book, Social Media Campaign Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
  • 2. RM1 TM InStyle with White House | Black Market • InStyle Magazine ▫ Top 100 magazine ▫ More 1.7 million subscribers • White House Black Market: ▫ Division of Chico’s FAS Inc., ▫ More than 350 stores nationwide Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
  • 3. Slide 2 RM1 I made the call-outs bullet style Made the mag a little smaller, not much, so that it did not overwhelm the message Roger, 4/15/2011
  • 4. RM10 TM Coordinated In-Book, In-Store and Mobile In-Book spread attracts readers Mobile experience helps consumer when help is wanted In Store leverages magazine content Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
  • 5. Slide 3 RM10 Nice --- Looks stylish and effective. Can you incorporate the look in other slides? (I like it when things look like they belong together.) Roger, 4/15/2011
  • 6. RM3 TM How The Mobile Experience Engages: Enhances each item by providing styling tips Captures readers and shoppers with interactive material Cross promotes all pieces in the collection by styling them together Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
  • 7. Slide 4 RM3 Can you combine slides 3 and 4? Too many words in lower right. Roger, 4/15/2011
  • 8. TM InStyle Ambassador delivers tips through video Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
  • 9. TM Share the Work Kit Share on social media or opt in for email offers Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
  • 10. TM Photo gallery presents each piece Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
  • 11. RM7 TM Link to home page to explore and buy online Web page reinforces the cohesion of the kit Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
  • 12. Slide 8 RM7 I think that you can combine 12-13. Roger, 4/15/2011
  • 13. RM8 TM All elements compliment each other In book and in Customers in store tags Mobile engagement store and online Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
  • 14. Slide 9 RM8 Careful about introducting a new arrow type. Not sure about the arrows from mobile engagement to the store/site. Can't see the direct link. Roger, 4/15/2011
  • 15. RM9 TM Nellymoser capabilities utilized by White House Black Market/InStyle: • Branded landing page • High quality mobile optimized video • High quality image flipbook • Link to web commerce • Social network sharing • Opt-in email data capture Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
  • 16. Slide 10 RM9 Not sure what first bullet means. Not sure what "custom options" means here. This could be standard. Roger, 4/15/2011
  • 17. TM Try Nellymoser on your phone: Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 11
  • 18. TM We turn action codes into mobile engagement on any mobile phone. Thank you. For more information, contact us: www.nellymoser.com 1-781-645-1515 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515