This is a presentation I gave at Objective-Cologne #ObjCGN in september 2013. You would probably be able to find thousands of definitions and processes on internet about product design. That said, I'm convinced that even if we are experienced developers we are constantly repeating our mistakes. I wont pretend to have the best practices you should follow but building software for almost a decade made me think about it and here are some points and values I would like to share with you and get your feedback on. We're crafting softwares for humans. Human after all.

1. Please use the #objcgn tag
in your tweets, on Flickr etc.

2. Damien Gosset
Product design is key

3. What is product design?

4. Success*
Less bugs
Fast time coding
Better execution
Better product
Happiness - and that’s something, right? :)
* being passionate about our job is already a success

5. Brainstorming / Sharing ideas
Wireframe / Mockup (UX Design)
Empty app: try your mockup
UI Design
Code
Dev & User testing
AppStore

6. Brainstorming / sharing ideas

7. Important part of the work
Do not underestimate it
Why?
Focus on your target
Simplify
Do not forget : passion never fails!

8. “Make something that people want.”
Y Combinator motto

9. “People don’t buy what you do,
they buy why you do it.”
Simon Sineck

10. Go on the street and ask people
Go meet your client
Technology is made for humans

11. UX Design

12. Make it useful
Raise any questions now
Do not procrastinate
Good time for compromises
But never compromise on quality

13. Try your mockup

14. Experience your product
“Feel it”

15. UI Design

16. Make it beautiful
Pay attention to details

17. Code = [Passion alloc] initWithSkills:[…];

18. Draw the big picture
Divide in tasks or small parts
Less features? Great features!
Clean and organized
Git (or SVN or whatever)

19. “Quality is the best business plan.”
John Lasseter, Pixar

20. Keep It Stupid Simple and
KISSS
Secure

21. Dev & User testing

22. Test it
Test it
Test it
Test it
Test it
Test it
Test it
Test it
Test it
Test it
Test it
Test it
t
Test it

23. ⟳

24. Do not forget localization
Help users to provide feedback

25. AppStore…

26. Do not underestimate it
Keywords are (very) important
Translate your app description
Translate your screenshots
Encourage users to contact you
Take as mush feedback as possible

27. Product design is key
but passion makes everything.

28. Questions? Feedback!

29. Damien Gosset
@dgosset
damien@octiplex.com
www.octiplex.com
Thank you.