So lomo chamber presentation

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Neil Brewster

Social Local Mobile Presentation

Marketing Tecnologia Negócios

ABOUT ME

Neil Brewster
Chamber Marketing Forum

Digital Agency
“Serious Players’ Webmaster”

SO LO MO
Combined Strategy of 3 Different Marketing
Tactics

Local / Location Search
Social Media
Mobile

SO LO MO

2 billion on the web

Google - 1 billion unique views per month (50%)
Facebook – 43% reach

5 Billion Mobile Phones – 50% are Smart phones

SO LO MO
1 in 5 Searches in Google

Are Local

9 out of 10 Local Searches Result in:

Phonecall / visit / purchase

SO LO MO
50% of local search is not specific

CONSUMERS ARE SEARCHING LOCALLY

23% More likely to contact a business with a picture in the
listing

Half use Reviews when finding products / services / in store

SO LO MO
9 out of 10 Smart phone users search local
By 2015 Local search on a mobile will….

40% of Google searches on a mobile are local
½ of you use apps for local search

SO LO MO
Social Media is prominent.
Consumers use social media for local search

An Active Social Strategy =

Web Prominence

SO LO MO

Typical Marketing Budget
21% PPC – Tried Bing?
19% Email
11% Social Media

10% SEO

$SO LO MO Local Search would Cost a fraction. Furthermore, 61% consider Local Results more relevant and trustworthy. More than Ads More than Organic Search Results$

SO LO MO

86% of Corporations are or have planned a local
strategy.

My tyres….

SO LO MO

Can Anybody Find You?
Take your own mobile Test

SO LO MO

STAY RELEVANT
GET SOCIAL
THINK LOCAL
SPEND ON MOBILE

SO LO MO

Social
Low cost – Be

creative

Will it blend - http://youtu.be/fLreo24WYeQ

United Breaks Guitars - http://youtu.be/5YGc4zOqozo

SO LO MO

Local / Location
Google
Google Plus

Google places
Google Maps
Foursquare
FB Check in
Reviews

SO LO MO

MOBILE
Responsive

Dedicated
App

SMS
Geofencing

TAKE
ACTION
SEE ME TO TEST DRIVE A
SOLOMO HEALTH CHECK
NEIL BREWSTER

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So lomo chamber presentation

1. SOCIAL LOCAL MOBILE NEIL BREWSTER

2. ABOUT ME Neil Brewster Chamber Marketing Forum Digital Agency “Serious Players’ Webmaster”

3. SOLOMO

4. SO LO MO

5. SO LO MO Combined Strategy of 3 Different Marketing Tactics Local / Location Search Social Media Mobile

6. SO LO MO 2 billion on the web Google - 1 billion unique views per month (50%) Facebook – 43% reach 5 Billion Mobile Phones – 50% are Smart phones

7. SO LO MO 1 in 5 Searches in Google Are Local 9 out of 10 Local Searches Result in: Phonecall / visit / purchase

8. SO LO MO 50% of local search is not specific CONSUMERS ARE SEARCHING LOCALLY 23% More likely to contact a business with a picture in the listing Half use Reviews when finding products / services / in store

9. SO LO MO 9 out of 10 Smart phone users search local By 2015 Local search on a mobile will…. 40% of Google searches on a mobile are local ½ of you use apps for local search

10. SO LO MO Social Media is prominent. Consumers use social media for local search An Active Social Strategy = Web Prominence

11. SO LO MO Typical Marketing Budget 21% PPC – Tried Bing? 19% Email 11% Social Media 10% SEO

12. SO LO MO Local Search would Cost a fraction. Furthermore, 61% consider Local Results more relevant and trustworthy. More than Ads More than Organic Search Results

13. SO LO MO 86% of Corporations are or have planned a local strategy. My tyres….

14. SO LO MO Can Anybody Find You? Take your own mobile Test

15. SO LO MO STAY RELEVANT GET SOCIAL THINK LOCAL SPEND ON MOBILE

16. SO LO MO Social Low cost – Be creative Will it blend - http://youtu.be/fLreo24WYeQ United Breaks Guitars - http://youtu.be/5YGc4zOqozo

17. SO LO MO Local / Location Google Google Plus Google places Google Maps Foursquare FB Check in Reviews

18. SO LO MO MOBILE Responsive Dedicated App SMS Geofencing

19. AMAZING TOOLS

20. LEAD FORENSICS

21. RESPONSE TAP

22. TAKE ACTION SEE ME TO TEST DRIVE A SOLOMO HEALTH CHECK NEIL BREWSTER