Approach for Increasing eCommerce Store Revenues through Conversion Strategy What can be achieved? - Gain better conversions/revenue - Gain more audience - Engage with buyers better - Improve Brand image

1. Approach for
Increasing eCommerce Store Revenues
through Advanced Conversion Strategies

2. Magento
Hybris Commerce
SaaS Applications
Adobe Marketing Cloud
Custom Development
300+ team with experience
in managing offshore,
distributed development.
Neev Technologies
established in Jan ’05
VC Funding in 2009 By
Basil Partners
Part of Publicis Groupe
Hybris and Adobe CQ
centers of Excellence
Offices at Bangalore,
Gurgaon, Pune, Mumbai
Member of NASSCOM
Key Company Highlights
iPhone
Android
PhoneGap
Windows Phone
HTML5 Apps
Web
AWS
Rackspace
Joyent
Heroku
Google Cloud Platform
Mobile Cloud
Outsourced Product Development
User Interface Design and User Experience Design
Performance Consulting Practices
Quality Assurance & Testing
Digital Marketing, CRM, Analytics (Omni-Channel)
About Neev
Click here to know more about us

3. Today’s Digital World

4.  Too many channels to communicate
 Maintain Consistent brand image across social channels
 Understand buyer perception about the brand
 Let the buyer see what he likes best about the
brand/product – Personalized selling
 Distractions – Lesser attention span of buyer
 Better engagement with buyer
 Improving Buyer Profile on Social Media
Challenge in Digital World/Role of a Conversion Strategist?

5.  Gain better conversions/revenue
 Gain more audience
 Engage with buyers better
 Improve Brand image
What can be Achieved?
Source: www.milesweb.com

6. Step 1: Track existing accounts
Step 2: Execute Heat maps & Scroll maps
Step 3: Analysis of data
Step 4: Recommendations
Step 5: Task Plan
Step 6: Execution
Step 7: Continuous Monitoring
Step 8: Future Steps
How we do it?
Source: www.eechomeimprovements.co.uk/

7. Step 1: Track existing
Accounts
Step 2: Execute Heat maps & Scroll maps
Step 3: Analysis of data
Step 4: Recommendations
Step 5: Task Plan
Step 6: Execution
Step 7: Continuous Monitoring
Step 8: Future Steps
First we need to access and track all
existing social media accounts
including: Facebook, Google Plus,
Twitter, Pinterest, Woorank.
How we do it?

8. Step 1: Access to Accounts
Step 2: Execute Heat maps & Scroll maps
Step 3: Analysis of data
Step 4: Recommendations
Step 5: Task Plan
Step 6: Execution
Step 7: Continuous Monitoring
Step 8: Future Steps
We will install scripts on website to generate
Heat-maps and scroll-maps. These will help
capture data related to what section/content
buyers find interesting. With data for 15 days,
inferences can be drawn about the strengths
and positive aspects. The strengths once
identified can be built upon.
How we do it?

9. Step 1: Access to Accounts
Step 2: Execute Heat maps & Scroll maps
Step 3: Analysis of data
Step 4: Recommendations
Step 5: Task Plan
Step 6: Execution
Step 7: Continuous Monitoring
Step 8: Future Steps
Apart from Heat & Scroll maps, Neev will
also study the data from other sources like
Google account for SEO, Adwords and
Analytics. The data will help understand the
traffic patterns and demographics.
Inferences from these can help project the
right content and brand image for the
audience
How we do it?

10. Step 1: Access to Accounts
Step 2: Execute Heat maps & Scroll maps
Step 3: Analysis of data
Step 4: Recommendations
Step 5: Task Plan
Step 6: Execution
Step 7: Continuous Monitoring
Step 8: Future Steps
On Monthly basis, Neev will come up
with recommendations on
improvements or changes needed in
Content and Profile across Website,
Facebook, Twitter, Pinterest and other
social media.
How we do it?

11. Step 1: Access to Accounts
Step 2: Execute Heat maps & Scroll maps
Step 3: Analysis of data
Step 4: Recommendations
Step 5: Task Plan
Step 6: Execution
Step 7: Continuous Monitoring
Step 8: Future Steps
Based on the
recommendations , both
teams can mutually plan a
calendar for execution of
tasks.
How we do it?

12. Step 1: Access to Accounts
Step 2: Execute Heat maps & Scroll maps
Step 3: Analysis of data
Step 4: Recommendations
Step 5: Task Plan
Step 6: Execution
Step 7: Continuous Monitoring
Step 8: Future Steps
The execution will involve tasks like
Screen (UI/UX) designs, profile page
designs, banner designs, Image designs,
Content changes on Magento Store,
Other technical changes on Magento
store. Most of these can be
accomplished under the Magento
Lights-On Plan.
How we do it?

13. Step 1: Access to Accounts
Step 2: Execute Heat maps & Scroll maps
Step 3: Analysis of data
Step 4: Recommendations
Step 5: Task Plan
Step 6: Execution
Step 7: Continuous Monitoring
Step 8: Future Steps
Parameters/Goals like Number
of orders per site-traffic,
Increasing buyer engagement,
percentage conversion on
specific line of clothing, Sign-
up/Registration will be
monitored on periodic basis.
How we do it?

14. Step 1: Access to Accounts
Step 2: Execute Heat maps & Scroll maps
Step 3: Analysis of data
Step 4: Recommendations
Step 5: Task Plan
Step 6: Execution
Step 7: Continuous Monitoring
Step 8: Other activities
Other marketing activities such as
email marketing campaigns,
increasing mailing list, Increasing
average shopping basket size, Online
Promotion activities like Flash sales,
Cross-sales, etc
How we do it?

15. • End-to-end consultative approach for software solutions through needs assessment,
process consulting and strategic advice.
• Internal QMS are ISO 9001-2008 certified and CMM level 3 compliant.
• Continuous process and service level improvements through deployment of best-of-
breed processes and technologies.
• International Standards and best practices on Project Management including PMI,
ISO and Prince-2.
• Proven EDC Model of delivery to provide predictable results.
• Scrum based Agile development methodology.
The Neev Edge

16. Top Clients

17. Partnerships

18. India - Bangalore
The Estate, # 121,6th Floor,
Dickenson Road
Bangalore-560042
Phone :+91 80 25594416
Neev Information Technologies Pvt. Ltd. sales@neevtech.com
India - Pune
Office No. 4 & 5, 2nd floor, L-Square,
Plot No. 8, Sanghvi Nagar, Aundh,
Pune - 411007.
Phone :+91 20 64103338
For more info on our offerings, visit www.neevtech.com