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Product mix by Neeraj Bhandari ( Surkhet.Nepal )

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Neeraj Bhandari
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Product Mix
What is Product Mix  Product mix is the total number of product choices a company offers their customers.
 Product mix usually refers to the 1. length (the number of products in the product line), 2. breadth (the number of product lines that a company offers), 3. depth (the different varieties of product in the product line), and 4. consistency (the relationship between products in their final destination) of product lines.
 Product mix is sometimes called product assortment.  Product mix consist of product variety, size, packaging, labelling etc.
ITC Product Mix  Large group of industries may have diversified products within core competency. Larsen & Toubro Ltd, Godrej, Reliance, TATA, ITC etc. in India are some of the examples.  FMCG 1. Food: Aashirwad, Sunfeast 2. Cigarettes: Insignia, India Kings, Gold Flakes 3. LIFESTYLE-retailing: Wills Life style, John Player 4. Stationary: Classmate, Perfect Craft, Expressions 5. Personal care: Fiama’ D wills, Vivel, Superia 6. Safety Matches: Mangaldeep 7. In scent sticks: Mangaldeep 8. Kitchen of India: Curry pastes, Biryani, Chutneys, Desserts
Product mix by Neeraj Bhandari ( Surkhet.Nepal )
Product mix by Neeraj Bhandari ( Surkhet.Nepal )
Product mix by Neeraj Bhandari ( Surkhet.Nepal )
Product mix by Neeraj Bhandari ( Surkhet.Nepal )

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  • 2. What is Product Mix  Product mix is the total number of product choices a company offers their customers.
  • 3.  Product mix usually refers to the 1. length (the number of products in the product line), 2. breadth (the number of product lines that a company offers), 3. depth (the different varieties of product in the product line), and 4. consistency (the relationship between products in their final destination) of product lines.
  • 4.  Product mix is sometimes called product assortment.  Product mix consist of product variety, size, packaging, labelling etc.
  • 5. ITC Product Mix  Large group of industries may have diversified products within core competency. Larsen & Toubro Ltd, Godrej, Reliance, TATA, ITC etc. in India are some of the examples.  FMCG 1. Food: Aashirwad, Sunfeast 2. Cigarettes: Insignia, India Kings, Gold Flakes 3. LIFESTYLE-retailing: Wills Life style, John Player 4. Stationary: Classmate, Perfect Craft, Expressions 5. Personal care: Fiama’ D wills, Vivel, Superia 6. Safety Matches: Mangaldeep 7. In scent sticks: Mangaldeep 8. Kitchen of India: Curry pastes, Biryani, Chutneys, Desserts