A Presentation by my friends on online shopping and its various areas in context of marketing management

3. ONLINESHOPPING
• It is a form of electronic commerce which allowes
consumers to directly buy goods or services from a
seller over the internet using web browser.
• Alternative names are e-web-store, e-shop , online
store, etc .
• Online shopping done through mobile is MOBILE
COMMERCE OR M-COMMERCE.
• For online shopping customers have access to
internet and valid method of payment.

4. ADVANTAGESOF ONLINESHOPPING
• Available 24 hours a day : ANYTIME ANYWHERE
• If a product is not satisfactory then the consumers
have the ease of returning the product.
• Provide the service of Cash on delivery, credit
payment , etc.
• Some of the online stores includes labels for free
return shipping . Ex- MYNTRA.COM
• Helps us to get our favourite products at a cheaper
buy applying various coupons .

5. DISADVANTAGESOF ONLINESHOPPING
• Consumers are at higher risk of fraud than face to
face transactions.
• Hackers might break into a merchant’s website and
steal names or credit card numbers.
• If there is no access to internet then online shopping
is not possible.
• There is less security and these sites are not so
much trust worthy
• Sometimes u may get a duplicate , first copy or
customs product.

6. Many companies have started using the Internet
with the aim of cutting marketing costs, thereby
reducing the price of their products and services in
order to stay ahead in highly competitive markets.
Companies also use the Internet to convey,
communicate information, to sell the product, to
take feed back and also to conduct satisfaction
surveys with customers.
Customers use the Internet not only to buy the
product online, but also to compare prices, product
features and after sale service facilities they will
receive if they purchase the product .

7. The Internet has brought about
sweeping changes in the purchasing
habits of the people. In the comfort
of one's home, office or cyber cafe
or anywhere across the globe, one
can log on and buy just about
anything from apparel, books, music
and diamond jewellery to digital
cameras, mobile phones, MP3
players, video cameras !
games, movie tickets, rail and air
tickets. Ease, simplicity,
convenience and security are the
key factors turning the users to buy
online

9. •Myntra.com : India’s largest online
fashion website which is famous for
clothing’s and footwear with some of
its own home brands.

10. •Jabong.com : also a very famous online
shopping website famous for international
big brands with good coupons system .
Sells clothing’s, footwear as well as
accessories .

11. • flipkart.com : Famous for clothing ,
footwear as well as electronics . Recently
earned more than 600 crore’s in the DIWALI
season sale ! Good grossing website.

12. •amazon.in : A big chain of global online
market which recently established in
India . A website which sells almost
everything you want from baby nappies
to novels.

13. THANKYOU#####