1. MICROSOFT LYNC
Andrew Hunkins
CDW Technical Specialist
800.800.4239 | CDW.com/PeopleWhoGetIT

2. What is
Unified
Communications
?
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3. Reduce
Infrastructure
Cost and
Complexity
Unified
Communications
Improve User
Experience
and
Productivity
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4. REDUCE INFRASTRUCTURE COST AND
COMPLEXITY
• Old phone systems are complicated and expensive to
maintain and upgrade.
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5. A BRIEF HISTORY
REDUCE VOICE COMMUNICATIONS
COST AND COMPLEXITY
Digital VoIP Software Based
Communications
• 2 wires to the desktop • 1 wire to the desktop • Mobile
• Managed network • Managed network • Unmanaged network
• Dial the phone • Dial the phone • Unified
User Experience
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6. IT’S A PROCESS
INFRASTRUCTURE SIMPLIFICATION
PBX Unified
(Phone) User Experience
Common Management
Separate Management
Unified Messaging
Instant Messaging
E-mail &
Contact Center
Conferencing
Instant Messaging
& Presence
Telephony
Audio
Voice
Conference
Data
Video
Conference
Web
Conference
Call Center Common Network,
E-mail & Calendaring
Voice Mail
Separate Network Common Communications Foundation
Separate User Authentication Standard Application Architecture
Separate Administration Central Administration & Policy Control
Separate Storage Common Storage
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7. LEVERAGE THE CONVERGED
INFRASTRUCTURE
• Modern UC is easier to manage. It costs less because:
» A common process can be used for storage, backup and
administration
» All systems are on one network
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8. IT’S A PROCESS
UNIFIED USER EXPERIENCE
TRADITIONAL USER EXPERIENCE
Instant Video Web E-mail and Audio
Messaging Voicemail Conferencing Telephony Conferencing Calendaring Conferencing
Telephony Instant
Messaging
and Unified
Voicemail E-mail/ Conferencing:
Calendaring Audio, Video,
Web
Authentication Authentication
Authentication Authentication
Administration Administration
Administration Administration
Storage Storage
Storage Storage
Authentication Authentication
Authentication
Authentication
Administration Administration
Administration
Storage Administration
Storage
Storage
Storage
Compliance
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9. ENABLE PEOPLE TO COMMUNICATE MORE
EFFECTIVELY
• A 53% improvement in customer service
• A 49% improvement in workforce productivity
• The ability to contact an employee within 10 minutes
Source: Aberdeen Group: Improve Customer Satisfaction and Workforce Productivity, May 2010
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10. ENTERPRISE ADOPTION
In-house audio conferencing 74%
Web conferencing 71%
Room-based video conferencing 59%
Unified messaging 53%
Corporate instant messenger 48%
Telecommuter solutions 47%
VoiP applications running on an IP phone 44%
Desktop video conferencing 41%
Softphones 41%
Location-based services 40%
Mobile phone integration 38%
Desktop applications with voice or communications integrated… 32%
Telepresence 28%
Other presence-based applications 23%
Speech-recognition applications 19%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Source: Anywhere Enterprise—large 2008 U.S. Fixed Mobile Convergence/IP Communications Survey
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11. INTRODUCING
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12. MICROSOFT UNIFIED COMMUNICATIONS
CDW
Phone •Lync
Conferencing & Office CDW
•Lync 365
Collaboration Unified
User
Experience
Instant Messaging Office CDW
•Lync 365
and Presence
•Exchange Office CDW
Voice Mail 365
Unified Messaging
Email and Office
•Exchange CDW
Calendar 365
Common
Identity •Active Directory Office CDW Foundation
365
Network •Switching and Routing
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13. LYNC – A LONG HISTORY
Live Office Office
Lync Server
Communications Communications Communications
2010
Server (2005) Server 2007 Server 2007 R2
LCS OCS OCS R2 Lync
• Basic presence • “Anywhere Access” • Desktop sharing • Integrated
• Office integration • IM & Rich Presence • Dial-in audio conferencing
• Public IM • Desktop integration conferencing experience
connectivity • Voice features for • Higher resolution • Enhanced 9-1-1
• Basic collaboration mobile workers video • Survivable Branch
• Remote call control • Unified messaging • Single Number Appliances
• Secure with Exchange 2007 reach • Call Admission
communications • Audio and video • Attendant Console Control
conferencing • Response Groups • Lower cost phones
• Web conferencing • SIP Trunking • Call Park, Malicious
(LiveMeeting client Call Trace, etc.
• Additional data
center survivability
options
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14. LYNC 2010 WORKLOADS
and and and
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15. LYNC 2010 WORKLOADS
and and and
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16. IM & PRESENCE
Find and connect with
the right people Stay connected with your network
People Search Skill Search Unified Contact Store
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17. CONFERENCING, COLLABORATION & VIDEO
Application Features Deployment Models
• Audio Conferencing • On Premise
» Smaller conferences 4-12* people
• Video Conferencing
» Frequent
• Web Conferencing » Mix of internal and external users
• Application Sharing • Cloud / Hosted
» Large conferences with 100s of
• Desktop Sharing participants
» Infrequent
» Usually 100% internal (e.g. CEO
presenting to all employees) or 99%
external (e.g. webinar)
» Conference facilitation features
*Lync supports up to 250 participants per conference
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18. LYNC
ENTERPRISE VOICE
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19. CLICK TO CALL VIA VOIP
Transfer calls to a
Click to call from Dial pad interface
mobile device
a PC
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20. LYNC SERVER 2010 DELIVERS ON CRITICAL
VOICE FEATURES
• Enhanced 9-1-1
Enterprise
• Survivable branch appliances
Ready
• Call admission control Voice
• Additional data center survivability options
• Integrated conferencing experience
• Call park and malicious call trace
• More options for devices (including lower cost)
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21. AFFORDABLE IP PHONES
$850+
Polycom CX3000
MSRP
Polycom CX700
$200-
300
Polycom CX600 Aastra 6725 iP
$100-
200
O PTIM IZ ED FO R
Polycom CX500 Aastra 6721 iP
Microsoft® Lync
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22. LYNC MOBILE
Windows Android Blackberry iPhone Nokia
Phone 7 & iPad
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23. SOFTWARE BASED COMMUNICATIONS
KEY CONCEPTS FROM MICROSOFT
• 3 Screens
» PC
» Mobile device(s)
» Browser
• Cloud on YOUR terms
» On Premise
» Public Cloud
» Private Cloud
• Integration across entire desktop & cloud
» SharePoint mySite ≈ Facebook for the enterprise
» Lync Activity Feed ≈ Twitter for the enterprise
» Social Network connectivity
• Controlled, Managed, Secured, Architected
• Optimized for “unmanaged networks”
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24. LET’S GET
TACTICAL
800.800.4239 | CDW.com/peoplewhogetit

25. SMALL REFERENCE ARCHITECTURE
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26. LARGE REFERENCE ARCHITECTURE
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27. EXISTING PBX OR IP-PBX?
Enhance – with IM & Presence
Add – Conferencing & Collaboration
Replace – with Enterprise Voice
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28. LYNC LICENSING USING MSRP PRICING
Unites voice, IM, audio, video, and
Web conferencing into one application,
enabling collaborative, engaging, and $31
accessible interactions from virtually
anywhere!
Provides highly secure and reliable
system with easy management tools
and lower cost of ownership for IT $699
professionals.
Provides highly secure and reliable
system with easy management tools
and lower cost of ownership along with $3,343
high availability and resiliency.
Lync Standard CAL (Required) $31
Instant Messaging & Presence
Lync Enterprise CAL (Additive)
$107
Audio, Video, and Web Conferencing
Lync Plus CAL (Additive)
$107
Enterprise Voice Telephony
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29. SERVICE OFFERINGS
Strategic Briefing
Proof of Concept
Pilot
Full Life Cycle Deployment
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30. PILOT DEPLOYMENT OPTIONS
Packaged Custom Recommended P.O.C.
•Analysis •Analysis •Pilot
•Packaged
Design •Design CDW •Design You
CDW CDW
•Deployment •Deployment
•Deployment Planning
CDW CDW Planning CDW
•Pilot
CDW
•Analysis
•Pilot
•Deployment CDW CDW •Design
CDW
•Deployment •Deployment
You CDW Planning
•Pilot
CDW
•Deployment
You
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31. KICKSTART 100
• 100 User PBX Replacement Pilot
» No Edge, No E911, No Design Options
» 90 Day Trial Licensing
» 15 Free end point promotion ends June 30, 2012 and requires the
purchase of the other endpoints.
Component Estimated Price
Servers (Lync Server, Monitoring Server, Exchange Unified Messaging Server) $7,575
3 HP DL120, Quad Core, 3.1 GHz, 8GB Memory, 160GB Storage RAID 1
Gateway $3,090
1 AudioCodes Mediant 800, Single Span VOIP gateway, SBA
Endpoints $10,335
25 IP desk phones (with power kits)
10 USB desk phones
25 USB wired monaural headsets, (ear-bud/ear-hook)
25 USB wired monaural headsets (on the ear/over the head)
8 USB wired binaural headsets (on the ear/over the head)
2 USB wired speakerphones
2 USB/Bluetooth wireless headsets
3 USB/DECT wireless headsets
Professional Services $19,000
Total $40,000
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32. LYNC 2010 VOICE KICKSTART 100
INSTANT MESSAGING, PRESENCE AND ENTERPRISE VOICE
KickStart is an accelerated pilot narrowly focused on the goal of utilizing Lync Server
2010 as a PBX replacement. This is a turn key solution to provide Instant Messaging,
Presence and Voice capabilities to a Pilot group of 100 users. The Kickstart allows
customers to evaluate the Lync Enterprise Voice end-user experience without the upfront
overhead of a full design workshop.
Offering Details
• Three HP servers
Timeline
• One AudioCodes Mediant 800 Gateway 10 Days (Implementation & Pilot)
• 25 IP Handsets and 10 USB Handsets Deliverables
• Architecture Diagram
• 65 Assorted Wired and Wireless headsets and speakerphones
• KickStart infrastructure
• Two week implementation and pilot service Pricing
$40,000 Services and Hardware
The KickStart is an accelerated pilot with minimal design decisions. Benefits
By implementing a predefined architecture it is possible to greatly • Leverages CDW’s expert skills
accelerate the deployment process. The engagement will begin with and extensive experience with
previous customer deployments
an overview of the Lync infrastructure then proceed directly into of Lync Server 2010.
implementation and pilot. • Pilot implementation of 100
users
• Allow Pilot users to evaluate the
Lync Enterprise Voice end-user
Assessment Planning
System Migration Deployment
Pilot Deployment
experience
Design Design Planning
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33. PARTNERSHIP & COMPETENCIES
• Microsoft Gold Certified Partner
• LAR and NSI Partner
• Unified Communications Competency - Silver and Gold
• 2010 & 2011 Microsoft Worldwide LAR Partner of the Year Award
Winner
• 2011 Microsoft Operational Excellence Award
• 2011 Microsoft Windows Solutions Incentive Partner of the Year
• 2011 Microsoft Education Partner of the Year (CDW•G)
• 2011 Microsoft Finalist Desktop Partner of the Year
• 2011 Microsoft Finalist Online Services Commercial Partner of the Year
• 2011 Microsoft Finalist Unified Communications Market Acceleration
Partner of the Year
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34. WHY WE WON IN 2011
• 1936 Select Plus, #1 in United States
• 8036 Open Value, #1 in United States
• 2500 Corporate Enterprise Agreements (EA), #1 in United
States
• 489 Net New Enterprise Agreements, #1 Worldwide
• 90 ECIs (Virtualization), #1 Worldwide
• 243 EAPs (Application Platform), #1 Worldwide
• 524 BPOS customers, 106k seats, #1 Worldwide
• CDW is #1 in EA, with over 20,000 Select and Open
Agreements managed
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35. ANDREW HUNKINS
andrew.hunkins@cdw.com
800.800.4239 | CDW.com/PeopleWhoGetIT
800.800.4239 | CDW.com/peoplewhogetit