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Mobile
Nick
     Richards
looking at the
 future, earlier
Whilst I was doing this
                                work, I was working at
                              Fjord. They’re very nice
                             and very good at this sort
                                 of thing - please hire
                                                 them.

Slide © Fjord 2008. Confidential.
Mobile
Why will we be any
   more successful?
• Faster, more pervasive connections and
  devices
• Don’t have to watch Cash In The Attic
• User experience improvements from the
  web
Goals

• How can we increase information density?

• How can we increase satisfaction?
Steal this stuff, please
Legacy option




Three box
Overlays
Expandoboxes
Think ahead
I don’t know
how to quit you
You must be
this tall to ride
Surprise and
      delight
Why were we able to
  be successful?
Knew what we were
                        designing for

• 5 way nav.
• 320x240
• Decent web browser
Able to spend time to
prototype and user test
Designed for scale
Compelling content, brand
and marketing support
Modular construction
CC licences

• http://www.flickr.com/photos/fenris/
  31434601/
• http://www.flickr.com/photos/
  laurenmurphy/2391840344/
• http://www.flickr.com/photos/
  9679326@N04/2739479065/
Thanks!
 I’ve been Nick Richards;
you’ve been a wonderful
                audience
Really, it’s over.

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iPlayer: Making Mobile Video Work?