Cascadia Your Number One Online Priority

Your Number One
Online Priority:
Your Website
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

November 2009 Now
Wine consumer with a vision Two businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month Close to 20,000 page views per
month
0 Facebook fans 5000 Facebook fans
0 LinkedIn connections 3200 local connections
0 Twitter followers 11500 Twitter followers
0 YouTube Videos 160 Videos (20,000 views)
0 Blog posts 500 posts
The Story from click to mortar

•5 Wineries 40 Wines 1 Location
•Co-op business model
•Event facility (3000 sq ft)
•Future expansion
•Voted “Best new biz in 2011”
•Featured in Alaska Airlines
Magazine and on MSNBC.com

•Author
•Seminar Leader
•Consultant
•Build affordable template based web sites
•Manage businesses online content

The Consumer Shift
Your Online Strategy
The Six Essentials of Web Traffic
Is Blogging for You?
SERP | SEO | SEM
What You Need to Do Now
Today’s Agenda

The Sales Process
Customer
has a need
Customer
searches need
Is your
content
found?
Yes
No
Part of the
choice
Customer
asks friends
Social media
influence Traditional media
influence

New World Marketing Flow
Customer
Makes
Purchase

SEARCH
Content is king and being found is critical. 91% of
all online transactions begin with search and
nearly 1/2 of all local searches are performed
with a SMART PHONE
RELATIONSHIPS
Relationships have always been critical to
business success. With over 85% of all adult
Americans online, your relationships can scale
much more broad
COMMUNICATION CULTURE SHIFT
Referrals come from word of mouth. Social media
is word of mouth on steroids. People who like a
brand on Facebook are 51% more likely to buy
(67% on Twitter)
The Consumer Shift

Content is KING, Search
looks for content.
“Having a web site is no
longer the solution.
Your web site is the only
content you own.
Think SEO / SEM
Focus on conversion
Mobile Friendly
“Social media is an ingredient, not the recipe.” Jay Baher
Your Number One Online Priority

Direct Traffic 20-30%
Search Engine 35-40%
Referral Traffic 20-30%
Where does your web traffic come from?
“If you are not a content creator / curator and are not part
of the social revolution, you are giving business to those
that are.” ~ Josh Wade

Six Essentials to More Web Traffic
CONTENT
•Keywords
•Metadata
•Pictures/Vids

CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity

CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity
SPONSORED
•Pay to play
•Partnerships
•Don’t give it all
away…linkback

CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity
SPONSORED
•Pay to play
•Partnerships
away…linkback
AFFILIATE
•Fee based
cross promotion
•Great revenue
and SEO source

CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity
SPONSORED
•Pay to play
•Partnerships
away…linkback
AFFILIATE
•Fee based
cross promotion
•Great revenue
and SEO source
PAID
•Google ads
•Facebook ads
•PPC

CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity
SPONSORED
•Pay to play
•Partnerships
away…linkback
AFFILIATE
•Fee based
cross promotion
•Great revenue
and SEO source
PAID
•Google ads
•Facebook ads
•PPC
SOCIAL
•Social networks
•Don’t neglect
email mktg

Conversion Strategies
What is your call to action once someone is on the site
Visitors – 100%
Deeper visit to site – 60%
Offer value – collect email 10-20%
Offer value – sign up newsletter 7-10%
Offer value – purchase product 2-5%

•Express opinions
•Market or promote
•Help people
•Answer questions
•Promote events
•Sales tool
•Establish expertise
•Connect with people
•Stay current on topic
•Update family / friends
•Make money
•Be creative / have fun
Why blog?

Why blog?
Companies that blog
have 55% more website
visitors
Companies that publish
1 -2 new blog posts a
month generate 70%
more leads than ones
without a blog

Traffic, Links, Indexed Content
Source: HubSpot, http://bit.ly/fTFsKg
Why blog?

Source: HubSpot, http://bit.ly/fTFsKg
Why blog?

Content is KING
•Content has so much positive upside
•SERP (Search Engine Results Page)
•SEO (Search Engine Optimization)
•SEM (Search Engine Marketing)
•Establish expertise
•Repeat visits
•Trust
SERP | SEO | SEM

THINK SEO
•KEYWORDS KEYWORDS KEYWORDS
•Title
•First Paragraph
•Link titles
•Image titles
•Video titles
•Tags
•SEO plug ins
SERP | SEO | SEM

What is Next?

•Text (BLOG)
•Brand Consistency
•Images
•Video
•Audio
•Content Marketing
Optimize your Brand Online
Take Control of Your SERP
What is Next?

FREE
•Google Alerts
•SocialMention.com
•Mention.net
Monitor Mentions
Listen and respond
IN DEPTH
•TrackUR.com
What is Next?

•Who is on your site
•What pages do they visit
•How long do they stay
•What referral sources are
popular
•DATA
Use Google Analytics
What is Next?

What Next?
Think Mobile
•½ of all local searches
are performed with a
smart phone
•Mobile landing page
•Responsive design
•Use analytic data

mayhem@nectarmedia.co
http://nectartastingroom.com
http://spokanewinemagazine.com
http://nectarmedia.co
@nectarmedia
Facebook.com/NectarMedia
YouTube.com/NectarMedia
Contact Info

Cascadia Your Number One Online Priority

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