From its billboard and poster campaign to its YouTube comedy series, Craighead County Jonesboro (AR) Public Library (CCJPL) takes an adventurous approach to increasing community awareness. Compelled to change the perception of the library as an antiquated and boring institution, CCJPL produces aggressive, comedic promotional material that’s sure to inspire. We'll discuss strategy, getting buy-in, budgeting, the creative process, and community response. Join Ben Bizzle, Director of Technology at CCJPL, for an entertaining look at marketing on the edge. NCompass Live - August 29, 2012 http://nlc.nebraska.gov/ncompasslive/

1. Marketing on the Edge
Better than this powerpoint

2. Moments of Truth

3. Billboard’s sure a lot bigger than
computer screens…

4. Somethingawful.com
Motivational Political
notevenyourmom.org Obama 2012

5. Other Billboards

6. These are not the double
Just sayin… entendres you’re looking for

7. Sponsored by
Craighead County Jonesboro Public
Library
www.libraryinjonesboro.org
www.facebook.com/ccjpl
www.twitter.com/ccjpl
www.youtube.com/publiclibrary1