1. @twatan
#slowpr

2. What is slow PR?
@twatan
#slowpr

3. What is slow PR?
“There's a need in PR for "nearness and care,
and for a little love", which "is given only
through slowness in [public] relations." -@gregory
@twatan
#slowpr

4. What is slow PR?
“Technology has posed a huge challenge to everyone's attention span,
especially journalists. PR pros can now blast thousands of journalists
with the same message with just a few clicks of a mouse. As PR and
marketing departments set their sights increasingly on bloggers and
"influencers" (a loosely defined industry term for any person with more
than a couple Twitter followers), many more civilians' inboxes will face
the assault journalists are suffering right now. Just like any arms
race, the trend has been about figuring how to blast more people more
quickly.
However, social media offers hope. As everyone opens up on Twitter,
Facebook (FB) and other platforms, there's an opportunity to spend
time understanding a journalist's beats and an influencer's interests
like never before. Unlike the days of expensive industry phone books
and fax machines, anyone today can build meaningful relationships
through real human interactions globally using technology. If they use
technology the slow way.” -@gregory
@twatan
#slowpr

5. Misconceptions about PR
I need to hire an agency
I need a lot of time to do PR and I don’t
have time
Mass emails and mail merging works
@twatan
#slowpr

6. The best PR tactics
Writing short emails
When to pitch journalists
How to meet journalists
Track journalists that matter most to your
business
Use social media to get to know journalists
@twatan
#slowpr

7. Writing emails
@twatan
#slowpr

8. Rapportive
@twatan
#slowpr

9. Boomerang
@twatan
#slowpr

10. When to pitch
@twatan
#slowpr

11. Find the right
journalists
@twatan
#slowpr

12. In class assignment
Find two journalists that are relevant to
what you’re working on.
Write one or two 300 character pitches.
@twatan
#slowpr

13. In-class assignment
http://muckrack.com/account/login
username: natan+demoaccount@muckrack.com
password: muckrackrules
@twatan
#slowpr

14. Takeaways
How to pitch journalists
How to find the right journalists to build
relationships with
How to use social media for PR
How to write very good emails to journalists
#SLOWPR
@twatan
#slowpr

15. Stay in touch
@twatan
muckrack.com/natan
linkd.in/nedelsburg
natan@sawhorsemedia.com
646-528-7202
@twatan
#slowpr