Here's Nielsen and Videology's exclusive presentation from BroadcastAsia 2014.

1. MEET THE (NEW)
MEDIA CONSUMER
IN SOUTHEAST ASIA

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The media landscape is
changing, but how fast?
We need to evolve, but
when?
Internet TV is replacing
linear TV

3. ONE TO MANY…
… MANY TO ONE
MEDIA ACCESS HAS BEEN TRANSFORMED

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CAPTURING THE CONSUMERS ATTENTION IS VITAL

5. CONVERGENCE
MARKETERS
AND
PUBLISHERS
ADAPT TO THE
CHANGING
CONSUMER

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6
TV Addressable
TV
Online
Video
Mobile
Video
Connected
TV
TARGETING
Broad
Granular
Digital
OOH
Television Digital
Nielsen GRP/TRP
High Index
1:1 Household
CRM Data
TARGETING
THE SOLUTION IS CONVERGENCE
TODAY
SILOED APPROACH
TOMORROW
HOLISTIC APPROACH

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The future is already here
— it’s just not very evenly
distributed.
William Gibson, NPR
“
”

8. SEA
MEDIA INSIGHTS
for BRANDS. BROADCASTERS. AGENCIES
>>>

9. 1
SOUTHEAST ASIA
IS A BIG
OPPORTUNITY
. . .AND
GROWING
Southeast Asia - 9% of the world’s population
Middle class is expanding rapidly
28%
190 MILLION
Southeast Asia in 2012
55%
400 MILLION
Southeast Asia in 2020

10. 2
SOUTHEAST
ASIANS ARE
EXCITED ABOUT
THE FUTURE
INDONESIA, PHILIPPINES, THAILAND
3 of world’s top 10
most confident nations
are from Southeast Asia :

11. 3
DIGITALLY
ENGAGED
MEANS
ALWAYS
CONNECTED
80% own
smartphones
Almost 8 in
every 10
own a PC
50% tablet
ownership

12. ONE
SCREEN IS
NOT
ENOUGH
4
2 or 3 screens
is the norm among
the digitally engaged
8 in 10 in Vietnam and the Philippines
have 3 – the highest in Southeast Asia

13. 5
Wakes up,
checks emails
and watches
morning TV
Travels to
work and
reads
paper online
Working and
books tickets
to cinema
Buys lunch from
café & plays
online games
with friends
Working,
phone,
searches for
birthday
present
Arranges to
meet friends
via text
Happy Hour
with
colleagues
& watches
football
Watches
linear or
catch-up
TV at
home
Plays online
games whilst
surfing for new
car insurance
Updates social
media on
promotion
at work
PC: Laptop
Desktop
Tablet PC: Laptop /
Desktop
PC / Mobile
Device
Mobile
Device
Mobile
Device TV
TV &/ or PC
/ Mobile
Device PC / Tablet PC / Tablet
TECHNOLOGY HAS FOREVER
ALTERED PEOPLES DAILY LIVES

14. Internet
TV IS
GROWING
6 6 in 10
across SEA
Consumers in
Thailand and
the Philippines
watch the most
(76%, 71%)

15. THERE IS AN
OPPORTUNITY
FOR
PUBLISHERS
TO MONETIZE
CONTENT
7 accessing
illegal
content
accessing via
legitimate
distribution
portals
50%
88%
Shift from 2011 to 2014

16. BROADCASTERS ARE MISSING
FROMTOP VIDEO DESTINATIONS
8
INDONESIA,
MALAYSIA
THE PHILIPPINES
SINGAPORE THAILAND VIETNAM

17. 9
CONSUMERS
UNDERSTAND
CONTENT
ISN’T FREE
65%PREFER FREE
CONTENT THAT IS
AD SUPPORTED
23%ARE WILLING TO
PAY FOR
CONTENT

18. 10
LOCAL
LANGUAGE
REQUIRED
When watching movies/TV online,
Thai and Vietnamese
are twice more popular than English

19. MEET GENERATION DIGITAL!11
My 2 year old
nephew may never
know traditional
broadcast TV!

20. 12
A YOUTH LED
REVOLUTION
TO ONLINE
VIDEO
16-24 yrs
Spend more time with
video online than with
traditional TV

21. 13
Social TV
DRIVES
VIDEO
VIEWS75% or more engage with social media
comments about TV shows

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14
THOUSANDS
OF MESSAGES
ON TWITTER
WITHIN SECONDS
TV
MOMENTS

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SPORTS FANS AMPLIFY THE ACTION
ACROSS SCREENS
15
492M
Tweets were about
Sports Events in 2013
50%
Of Tweets about TV
were about Sports
Events in 2013
12 of 20
of the most-tweeted
TV airings in 2013
were Sports events

24. MORE
OPPORTUNITY
MORE
DEVICES
MORE PLACES

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The Internet is fundamental
to the future of TV.
Eric Schmidt, Google
“
”