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mobiles, data & behaviour
@neal_lathia
computer laboratory, university of cambridge
“by 2025, when most of today’s
psychology undergraduates will be in
their mid-30s, more than 5 billion
people on our planet will be using
ultra-broadband, sensor-rich
smartphones far beyond the abilities
of today’s iPhones, Androids, and
Blackberries.”

                              Miller
“mobile devices and the mobile internet
represent an extremely challenging search
environment. Limited screen space,
restricted text-input and interactivity and
impatient users all conspire...”
                               Church & Smyth
“...data harvesting through mobile phones
still presents a variety of challenges […]
energy consumption is still very high for both
data transmission and resource-intensive
local computation...”
                            Rachuri et al. (2011)
challenges



interaction                device




               inference
data challenges



using data                     collecting
                                 data




                 learning
                from data
1: public transport
2: behaviour change
infers




          behavioural
measure                  deliver
          intervention



          evaluate
infers




          behavioural
measure                  deliver
          intervention



          evaluate
infers




          behavioural
measure                  deliver
          intervention



          evaluate
3: six open research challenges
3:1 the energy 'race war'
3:2 inference: making sense from sensors
3:3 generalisability: a future for open tools?
3:4 participation: compliance, engagement?
3:5 reconciliating with privacy
3:6 evaluating for change
mobiles, data & behaviour
@neal_lathia
computer laboratory, university of cambridge

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