Social Media, in today's marketing spectrum, has few borders. As time goes on and more marketers are considering social media as one of their integrated marketing programs - it's key to understand where and how these technologies are transitioning as we step into the future. This presentation is an opinion, but based on factual data that can be found in a number of studies mentioned in this report. It's crucial to understand where social media is going and how it will alter, mostly for the better, your marketing programs and how you can leverage these technologies. I am always available to speak or present in person, and if interested, please contact me at cifuentesn@loomisgroup.com