1. Persuasive
Speaking
Lecture 8.3
University of Alberta
ALES 204
Nancy Bray
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2. Housekeeping
Mid-term results
Assignment #2 due on Sunday. Remember the late assignment policy
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3. Course Map
Analyze a communicative situation
Plan an approach
Identify strengths and weakness of your approach
Context Rhetorical Purpose Channel
Intrapersonal Informative Oral
Interpersonal Persuasive Written
Small Groups
Public Visual
Mass Communication Online
Describe the role that culture, self-perception and language play in communication
Define communication
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4. Lecture Outline
1. Thinking about a new genre: the persuasive speech
2. Purpose and audience
3. Expectations of the genre
a. Language
b. Structure and organization
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5. 1. Thinking about a new genre:
the persuasive speech
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6. Questions to ask about a new genre
1. What is the purpose?
2. Who is the audience?
3. What are the expectations of the genre?
a. Language
b. Structure or organization
c. Design and mechanics
4. What is the process to produce the genre?
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7. 2. Purpose and audience
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8. Difference between writing and
speaking
Writing Speaking
•
More permanent •
Ephemeral (this is
•
Asynchronous changing)
•
Indirect relationship •
Synchronous
between writer and •
Direct relationship
audience between speaker and
audience
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9. Informative: Audience and goal
Representation of real world
Expert Lay
Audience
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10. Persuasion: Audience and goal
How the speaker would like
the world to be
Speaker Audience
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11. What do you want your listener to do?
Adoption =
Discontinuance =
Deterrence =
Continuance =
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12. 3. Expectations of the genre
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13. A. Language
Short sentences
Should sound like spoken language
Use sound to your advantage
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14. How many words
per minutes?
Audio books = 150 to 160
words per minute
Slide presentations = 100
words per minute
Auctioneers = 250 words per
minutes
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15. B. Structure
Your main message
Introduction and conclusion
Body
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16. What is your
main
message?
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17. Proposition of
fact
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18. Proposition of
value
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19. Proposition of
policy
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20. Introductions and conclusions
10 to 20 % of total speech time
Intro: Take the listener from their world into yours
Conclusion: Leave the listener changed
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21. Monroe’s motivated sequence
There are five rhetorical moves you can use to persuade your
audience:
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22. Attention
http://www.ted.com/talks/hans_rosling_and_the_magic_washing_machine.html
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23. Need
http://www.ted.com/talks/daphne_koller_what_we_re_learning_from_online_education.html
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24. Satisfaction and visualization
http://www.ted.com/talks/allan_savory_how_to_green_the_world_s_deserts_and_reverse_climate_change.html
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25. Action
http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html
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26. How can you persuade them?
consistency =
social proof =
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27. Maslow’s hierarchy of needs
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28. Fallacies of logic
Errors in logic
Flawed reasoning
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29. Ad Hominem
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30. Red Herring
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31. False Division
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32. Hasty Generalization
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33. Slippery Slope
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34. Appeal to Tradition/Novelty
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35. Post Hoc
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36. Bandwagon Appeal
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37. Appeal to Authority
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38. Take away
Keep in mind what you want
your audience to do
Focus on this and align your
arguments and presentation
aids to this message
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39. Photo Credits
Slide 10: Newspapers by NS Newsflash
Slide 11: i can't hear you by sea turtle
Slide 12: clapping by stu willis
Slide 14: sleeping audience by kurafire
Slide 15: Matrix fan poster
Slide 16: Textbook materials
Slide 17: Take away by Jim Moran
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