1. L’ORÉAL
“
Because It Is Worth It”

2. Group Members
• Hoq, MD. Ashraful
• Morshed, Farzana
• Khan, Ali Akbar
• Hasan, Nayemul
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3. Preview
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The History Of the company
Operation
Product Target
HRM & Its Policies
Recruitment & Selection
Compensation & Benefits
Negative & Positive Policies
Conclusion
References

4. The History Of the company…
• In 1907, a young French chemist Eugéne
Schueller developed an innovative colour
formula;
• In 1909, he registred his own company;
• In 1920, the small company employed 3
chemists;
• In 1912, Eugéne Schueller started to
export his products;
• In 1933, he created and launched Votre
Beauté, a magazine devoted to women;
• In 1953, L„Oréal won an advertising
Oscar.

5. Operation
• L'Oreal is the world largest cosmetics and beauty
company. They have over 500 products.
• This brand concentrates on:
• Hair color
• Skin care
• Sun protection
• Make up
• Perfumes
• Hair care

7. Product Target
• L‟Oreal is mainly used for the younger people
like teenagers as most of their products involves
make up which most teenagers like.
• L'Oreal also targets their products to older
women.
• Their slogan “because we‟re worth it” shows
that the product is a luxury product which
suggests it is could be expensive.
• L'Oreal's product, reached the top 100 brands of
The Brand Trust Report published by Trust
Research Advisory in India

8. HRM - Mission
• “To attract & retain the talent needed to achieve the
broader business mission.”
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Management head- Frederic Roge, President & CEO.
In 2013, employees recorded at 72,600 .
Strategic committee consists of 13 members.
In 130 country's 50,500 people employed.
2,900 employed for Research & Development.
42 manufacturing plants employed 14,000.

9. Recruitment & Selection
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Leadership skills, Analytical skills, Communication skills.
Business flair & entrepreneurial mindset.
Tropical & talented personalities.
Vigorous management trainee program.
Continuous recruitments.
Ranked most attractive employers.

10. Compensation & Benefits
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Bikes- for –work scheme & childcare voucher.
Life style perks on health & well being.
Strong confidence.
Discount on L'Oreal products.
• Worldwide Profit Sharing.

11. HRM Policies
• Leadership on innovative products with quality &
effectiveness.
• Respond to aspiration of consumers.
• Provide the best in cosmetics to men & women all over the
world.

12. Policies Positive Sides
• Concrete & meaningful steps on reducing carbon
emissions.
• Named household sector leader by Climate Counts.
• Respect the standards of excellence.
• Promote the emergence of a diversified ecosystem.
• Measure & report the progress.

13. Negative Policies
• The company has recently faced discrimination lawsuits in
France related to the hiring of spokes models and
Institutional racism.
• In the UK, L'Oréal has faced widespread condemnation
from OFCOM regarding truth in their advertising and
marketing campaigns concerning the product performance
of one of their mascara brands.
• Therapeutic Goods Administration, Australia withdrew
advertising regarding wrinkle removal capabilities.

14. Conclusion
• The L‟Oreal Group is the world‟s largest cosmetics &
beauty company. In our opinion, we think that L‟Oreal has
successfully created a brand identity as the adverts that
present the products make them look more expensive.

15. REFERENCES
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https://www.google.com
http://www.lorealparisusa.com/
http://en.wikipedia.org/wiki/L%27Or%C3%A9al
L'Oréal Annual Report 2012“