2.  Navneet Sharma
 Aditi Ambaskar
 Nikita Desai
 Shivam Pandey

3.  United
Breweries Limited (UBL) was founded on March 15, 1915, in
Madras by Thomas Leishman, a Scotsman, also its first Managing
Director.
 It all began with 5 breweries in South India , sold in bullock carts.
 The company was bought by late Mr. Vittal Mallya in 1947.
 The Dhaka-born Mallya invested heavily in the shares of United
Breweries in the late 40s with an eye on its eventual acquisition.
 Vittal Mallya was elected to the Board of Directors of UBL in 1947 at
the age of 22 and a year later became its Chairman.

4. Vittal Mallya was succeded by Dr. Vijay Mallya, was elected by
shareholders as Chairman of UB in 1983, at the age of 28.
 Dr.Mallya is till date the chairman of the company.
 During the time of Vittal Mallya, the sight of bullock carts carrying
huge barrels called “ hogsheads “ containing beer became a household
sight.
 These carts wheeled their way to the customers, including British
troops, living in and around Madras, Bangalore and the Nilgiris.

5.  We constitute a large, global group based in India. We associate with
world leaders in order to adopt technologies and processes that will
enable a leadership position in a large spectrum of activities.
 We are focused on assuming leadership in all our target markets.
 We seek to be the most preferred employer wherever we operate.
 We recognize that our organization is built around people who are
our most valuable asset.
 We will always be the partner of choice for customers, suppliers and
other creators of innovative concepts.
 We will continually increase the long-term value of our Group for the
benefit of our shareholders.

6.  Quality leadership is vital to the long-term success of the UB Group in
an increasingly competitive marketplace.
 Building quality into our workplace, products and service is essential
to a successful future for our customers, employees, supplier’s
communities and shareholders.
 The UB Group will work to provide products and services that always
meet or exceed expectations.
 Management will commit resources and create an environment in
which each employee can contribute skills, talents and ideas to a neverending process of improvement and innovation in all aspects of our
business.

7.  The Group expanded by acquisition, innovation in products and
entering new markets.
 Currently, it is more focused on introducing more products in the
existing markets and through Globalization it entered Europe, Africa.
 Started Kingfisher airlines in 2003, which became an international
airline in 2008.

8.  Almost all acquisitions have been very successful for the Group.
Acquisitions :
Alcoholic Drinks: McDowell, Shaw-Wallace, Whyte and MacKay, etc.
Airplane: Air Deccan

9.  They have moved into sporting events like Force India and
Royal Challengers Bangalore.
 Also started up with an entertainment channel NDTV GOOD TIMES

10.  Launched the Kingfisher Calendar in 2003, which mostly acted as a
promotional instrument for Kingfisher as a Brand.

11.  New Marketing Initiatives
- Tetra packs(180ml)
- Sachets
- Miniature Bottle
 New Product Initiatives
- Kingfisher Draught
- McDowell’s diet mate whisky
- Romanov unique diet vodka

12. Overall industry rating:
high
Moderate
Threat of new entrants.
Bargaining power of buyers.
low
X
X
Threat of substitutes.
X
Bargaining power of suppliers.
X
Intensity of rivalry among
competitors.
X

13.  Threat of new entrants is towards lower side.
 Economies of scale in manufacturing, distributing, and marketing
create high barriers to the national and global markets.
 The capital needed to build beer manufacturing facilities and the
costs associated with operating business on a national scale are
extensive.
 The costs associated with this highly controversial industry seek high
levels of sales, thus making the industry more and more prohibitive for
newcomers.

14.  Barraging power of buyers is high.
 The quantity of alcoholic beverages that a nation consumes tends to
be unaffected through recession and prosperity while the quality of the
products purchased is directly related to the disposable income.
 A decline in disposable income shifts consumer preferences away
from premium-priced brand-name products in favor of lower-priced
brands i.e switching cost is low.

15.  Threat of substitutes is low.
 Customer loyalty through brand awareness.
 The advertising restrictions placed on alcoholic beverage industry in
recent years make it harder to achieve brand loyalty.

16.  Supplier Power is low.
 Products used to brew beer are inexpensive and suppliers are
numerous.

17.  Moderate.
 Rise in legal and regulatory burdens, leads many manufacturers to
merge in order to lower competition. Acting as oligopolies, they ensure
high profit margins, cash flows, and investment returns.
 Though the competition is tough, The Kingfisher brand is the one of
the largest supplier of beer, & the third largest producer of distilled
spirits.

18. • Strongest Worldwide Distribution System.
• Huge Finances backing from UB Group.
• Oldest & Largest Player In India
• Worldwide known Brand
• Beer consumption is increasing
• Reduction in Taxes
• Brand Extension Benefits
• Different Brands under Same Company
• High Concentration on Strong Beer Market
• High Taxes & Regulations
• Prohibition on Advertising
• Indian Culture is a Major Hindrance
• Many International Player Entering In
India