1. Leveraging Surveys: Completing
the feedback loop to engage
students and parents
Erin Garland and Maureen Tuchowski
K12 Professional Services

2. Session Objectives
 Understand the quantitative vs.
qualitative survey options available in
Naviance
 Identify four concise steps to survey
implementation
 Demonstrate different methods for
deploying surveys to a targeted
audience
 Design surveys to engage students
and parents

3. Session Agenda
 Introductions
 The Power of the Survey
 The four steps to creating and administering
surveys that produce the results you need
 Plan: Beginning with the end in mind
 Build: Creating a Survey in Naviance
 Deploy: Methods for distributing a survey to a
targeted audience
 Measure: Analyzing your Results
 Conclusion and additional resources and
supports

4. Introductions: Erin Garland
and Maureen Tuchowski

5. The Power of the Survey:
empowering your students to affect
change, ascertaining vs.
assuming, and using data to drive
decisions

6. The Power of the Survey
Empowering your students to affect change:
Provide opportunities for choice (communication,
presentation formats, identifying preferences)
Gathering feedback on past events to ensure
future success
Fostering leadership opportunities in students
Ascertaining vs. Assuming:
The student voice – are we really listening?
The assumptions that we make as staff may not
accurately reflect the wants/needs of the collective
student perspective
Using Data to Drive Decisions:
Being more responsive and less reactive to what
our students are looking for from their education
Demonstrating actions tied to student survey
feedback

7. The four steps to creating and administering
surveys that produce the results you need
 Plan: beginning with the end in
mind
 Build: creating a survey in
Naviance
 Deploy: methods for distributing
your survey to the right audience
 Measure: analyzing your results

8. Plan: Beginning with the end in mind
Statistical summaries of
quantitative responses
will be available in “View
Responses” for surveys
and individual results will
appear in the student
folder
A summary list of qualitative
responses will be available
in “View Responses” for
surveys and individual
student responses will appear
in the student folder
Qualitative responses:
data that can be observed
but not measured – open
responses
Quantitative responses:
identify the smallest
measurable components
necessary to achieve
statistical results for an
entire group

9. Plan: Beginning with the end in mind
Selecting from available options:
Rating Options on a 5-point Scale
Quantitative Questions
Yes/No
Drop-down
Menu
Select
from list

10. Plan: Beginning with the end in mind
College Application
Outcomes
Customizing your Graduation Survey
Customizing your graduation survey will give you the flexibility to
add additional questions and the oversight to review and accept
changes to college applications and scholarships in the Batch
Update feature of Students
Scholarships Awarded

11. Plan: Beginning with the end in mind
Open-ended responses
Short Text
Essay Response
Gathering information
Qualitative Questions
Date
Number

12. Build: Creating a survey in Naviance
OR
Copy and Customize:
Connections > Shared
Survey Library
Preview and select a survey
that closely aligns with your
goals for gathering responses
Click Copy
Enter new survey name
Update preferences and
customize questions
Custom Survey Design Demo:

13. Deploy: methods for distributing
your survey to a targeted audience
 Surveys available to take in Family Connection: based on preferences
identified during survey set-up
 Success plan task: ”This survey should only appear with a success planner
rask: indicated during survey set-up
 FastLink in group e-mail
A FastLink is a web link embedded in a group e-mail message that allows the message recipient to
go directly to a custom survey on Family Connection without first having to sign in.
To embed a FastLink in a group e-mail message:
Go to Connections > E-mail.
Click Send E-mail to a Group of Students and Parents.
Type a subject and text for your message in the spaces provided.
From the Survey drop-down menu, choose a custom survey.
Specify any additional selection criteria for the students or parents you want to receive your
message.
Click the Preview and Send button.
Check the Survey FastLink box and specify a number of days before the link will expire.
Click the Schedule Message button.
If a student or parent uses the FastLink to access a survey, they will not see any other menu options
that are normally in Family Connection. They will only be able to complete the survey and then close
their browser.

14. Measure: Analyzing your results
Summaries of
results from both
quantitative and
qualitative
questions will
display from:
Connections >
Surveys> View
Responses

15. Measure: Analyzing your results
Individual results
from both
quantitative and
qualitative
questions will
display from:
Students > Plan >
Survey name
student@email.com
My mom 

16. Conclusion and additional
resources and supports

17. Additional Resources
Name of Survey Shared By For Who?
8th
Grade Parent Survey Orono High School 8th
/9th
Grade Parents
2012 Grade 11 Letter of Rec-
Parent Input Survey
Penfield High School 11th
/12th
Grade Parents
Career Scavenger Hunt West Shore Middle School 6th
-12th
Grade Students
Student Needs Assessment
Lincoln Middle School
Lincoln Middle School 6th
-12th
Grade Students
WHS Freshman Transition
Survey
Westfield High School 8th
/9th
Grade Parents
Transition Survey Naviance Academy Middle
School
8th
/9th
Grade Students
Attendance Survey Lancaster High School 9th
-12th
Grade Students
Career Interest Profiler Follow
Up Survey
Fairfield Warde High School 10th
-11th
Grade Students
Centennial High School Do
What You Are Survey
Centennial High School 11th
-12th
Grade Students

18. The Naviance Network Online
Community
Log on to the Naviance Network to:
•Find this presentation!
•Connect with colleagues from NSI
•Participate in community discussions
•Learn how to better utilize Naviance from peers and from Naviance support
specialists with a new articles and guides in the Help Library
•Provide product feedback and suggestions via the Idea Exchange

19. Your Feedback Matters!
Thank you for attending the
Naviance Summer Institute 2013!
We greatly appreciate your feedback, please
complete a brief evaluation for this session at:
http://go.naviance.com/evaluations