1. story + telling

2. 1. Religion
2. Royalty
3. Sex
4. Mystery
Oh my God? - said the
queen, - I’m pregnant.
I wonder who is the
father?

3. Story is easy to understand, remember and share.
It’s contagious.

4. Why we need Story?
How to create Story?
Many tools
How to structure Story?
Many diagrams
How to engage with Story?
Simple rules
How to deliver Story?
Rock-n-roll

5. Big Brands’ Stories
Coca-Cola created the colors for Santa

6. How to create Story?
yes, and / yes, but

7. 1. What’s the story about?
2. What’s it REALLY about?

8. when you see the world
as baby does,
you know
how to help them
move more easily

9. Saving Earth from asteroid. Accepting that your
daughter is adult person

10. Saving Earth from Loki TEAMWORK!

11. Why are you telling this story?
What is your belief?
“So What?”
message / moral

13. No songs
No “I want” moment
No happy village
No love story
No villain
“You don’t want me to sing, do you?”
Pixar’s gut-feeling rules how
to make animation movie:

14. comparison
extreme consequence
metaphor
exaggeration
what if…
How to stretch Story

15. comparison

16. consequence
extreme consequence

17. metaphor

18. exaggeration

19. Story is about change
Nothing stays the same

20. How to structure Story?

21. Start with an “end”
Components
Character Obstacle Goal/reward

22. “once upon a time,”
“suddenly,”
“luckily”
and
“happily ever after.”
Sequence
background
challenge
solution
and
results

28. Freytag’s Pyramid

33. How to engage to Story?
Color. Action. Emotion

34. A gossip is one who talks to you about others; a bore
is one who talks to you about himself; and a brilliant
conversationalist is one who talks to you about
yourself.
Lisa Kirk, actress

35. Rules of storytelling
If you can’t
explain it simply
you don’t
understand it
well enough

36. people accept by emotion and only justify with logic

37. talk about what audience is interested in, not you

38. be real, define your own experience in the story

39. make audience feel, smell, touch, hear and see your story

40. How to deliver Story?
Mirror Game

41. Voice.
Pose.
Love.

42. breathe
lower your voice
stress by intonation
don’t hurry
silence is power
speak up

43. High
power
Low
power
Body changes our mind

44. Body changes our mind

45. 2 minutes before presentation
don’t let
audience
to own you.
own the
audience.

46. Spotlight game
eye-contact - tool of power
interaction - engagement
rehearsal - freedom for improvisation
don’t read/memorize - fear of losing control
but
memorize beginning and the end
Recommendations

47. For sale: baby shoes, never worn.
Ernest Hemingway

48. Links
https://www.ted.com/playlists/226/before_public_speaking
http://www.sparkol.com/blog/8-classic-storytelling-techniques-for-engaging-presentations/
http://makeapowerfulpoint.com/2013/11/13/learning-from-pixars-22-rules-of-storytelling/
22 Pixar rules
TED storytellers
https://www.ted.com/playlists/62/how_to_tell_a_story
TED before public speaking
8 storytelling techniques