1. anna_riana@yahoo.com
Week 1O
Developing and
Pricing Products
Presented by : Anna Riana Putriya

2. What Is a Product ?
Features : qualities, tangible and intangible
Benefits : the want-satisfying value
Value package : bundle of value-adding attributes
Features ?
Benefits ?

4. http://www.marthastewart.com/

5. http://www.dagadu.co.id

6. Convenience Goods
Capital Items Shopping Goods
Goods &
Services
Expense Items Specialty Goods

7. The Product Mix
Product mix is a group of products that a firm makes available for
sale (e.g. )
Product line is a group of similar products intended for a similar
group of buyers who will use them in similar ways

8. http://www.sahabatnestle.co.id

9. 1. Nutrisi untuk Anak : Nestlé Dancow Instant, Nestlé Dancow Instant Coklat,
Nestlé Dancow Full Cream, Nestlé Dancow 1+, Nestlé Dancow 3+, Nestlé
Dancow 6+, Nestlé MILO, Nestlé MILO 3in1, Nestlé Nutren Junior, Nestlé Fizz.
2. Nutrisi untuk Kesehatan : Nestlé Omega, Nestlé Calcium Plus Non Fat , Nestlé
Nesvita, Nestlé Bear Brand, Nestlé Nutren Fibre, Nestlé Nutren Diabetik, Nestlé
Peptamen, Nestlé Nutren 1.0, Nestlé Bonus.
3. Minuman : Nescafé Classic, Nescafé Ice, Nescafé Black Ice, Nescafé Gold
Blend, Nescafé Gold Blend Decaf, Nescafé 3in1.
4. Produk Kuliner : Nestlé Milkmaid, Maggi Sup, Maggi Bumbu Komplit, Maggi
Bumbu Kaldu, Maggi Saus Tiram, Maggi Seasoning, Maggi SiSedap.
5. Permen dan Coklat : FOX’S, FOX’S Oriental, FOX’S Sugar Free, KitKat, POLO,
Smarties, Nestlé Classic, Nestlé Eclairs, Nestlé MILO Nugget.
6. Makanan Bayi : Nestlé Bubur Susu dan Nestlé Bubur Bergizi.
7. Sereal Sarapan : Nestlé Koko Krunch, Nestlé Honey Stars, Nestlé Honey Gold,
Nestlé Milo Cereal, Nestlé Corn Flakes, Nestlé Trix.
8. Bisnis Food Services : Nestlé Coffee-mate, Nestlé Carnation Coffee-mate,
Nestea, Nestlé Lemonade, Maggi Vegetarian Stock, Maggi Tom Yam Paste,
Maggi Beef Stock, Maggi Sup, Maggi Seasoning, Maggi Saus Tiram, Maggi
Chefs Master Stock, Nescafé, MILO.

10. http://www.unilever.com/ourbrands/

11. Products Life Cycle (PLC)

12. The New Product Development Process
Product Mortality
Speed to market

13. The Seven-Step Development Process
Product Ideas Commercialization
Testing &
Screening Marketing
Prototype
Concept Testing
Business
Analysis

14. Extending Product Life :
An Alternative to New Products
• Product extension is an existing product that is
marketed globally
• Product adaptation is the product modified to
have greater appeal in foreign markets
• Reintroduction is the process of reviving for new
markets products that are obsolete in older ones

15. Branding Products
Branding is the process of using symbols to communicate
the qualities of a product made by a particular producer
1. Brand equity
2. Brand awareness

20. Types of Brand Names
1. National brand
2. Licensed brand
3. Private brand or Private label

21. http://www.sosro.com/indonesia/teh_sosro_produk.htm

24. Packaging and Labeling Products
Packaging
Labeling

25. What Is Pricing ?
Process of determining
what a company will receive
in exchange for its products

26. How much your cost ?
Berapa harga minyak goreng ini menurut anda?
Spesifikasi produk :
FILMA Minyak Goreng Refil
2 Liter/kantong
Non kolesterol

28. Pricing to Meet Business Objectives
1. Profit-
Profit-Maximizing Objectives
2. Market Share Objectives
3. Other Pricing Objectives

29. Simple Price-setting tools
Cost-
1. Cost-oriented pricing
Mark-up
2. Break Event Analysis
Variable cost
Fixed cost
Break event point (BEP)

31. E-Business
- Dynamic pricing Existing Product
- Fixed pricing
Pricing Strategies
New Product
- Price skimming
- Penetration pricing

32. Pricing Tactics
1. Price lining
2. Psychological pricing
Odd-even pricing
3. Discount

33. Price Lining

34. Psychological Pricing

35. Discount

36. International Pricing
Pricing products for other countries is
complicated because additional factors are
involved.
One strategy calls for increasing foreign market
share by pricing products below cost.