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Social Media & Fund Raising
National Safe Place Webinar
Presented by The Social Media Club Louisville
July 21, 2009| National Safe Place
Agenda
•Promote Your Cause – Fund Raising Tools
•Increase Outreach – Platforms For Messages
•Enhance Productivity – Tools To Work Smarter
 Technology?
 Computer software and tools
 Blogs, Widgets, Wikis, Podcasts, Social Networks,
Micro-blogging, Streaming Video, Tagging
 Most no more complicated than your email software
 Many if not most are FREE!
3
What is Social Media?
 Way To Communicate
 Those tools are an avenue to your audience
 Consumers aren’t consuming media as much
 They’re relying on each other for referrals, including
causes to support and where to donate
 Social Media is a one-to-one communications
channel between you and them
 It’s also an observation deck for conversations
4
What is Social Media?
 Effective Way To Promote Your Cause
 Increases Outreach To Your Audience
 Enhance Your Productivity
5
Why Should We Care?
Listen to Conversations
Participate in Conversations
Become an Expert Advocate On-line
Raise Awareness & Develop Resources
Promote The Cause
Increase Outreach
 Search
 Alerts
 Twitter Search
 RSS
7
Listen To Conversations
8
 Comment on relevant blogs
 Participate on relevant forums & message boards
 Join conversations on Twitter
 Participate in Facebook groups
Participate In Conversations
9
 Start A Blog
 Push your message
 Makes you a go-to resource
 Twitter to share content/ideas
 Engage on Social Networks
Become An Expert Advocate
 Fund-Raising (501c3)
 First Giving
 Changing The Present
 Change.org
 SixDegrees.org
 JustGive.org
 BringLight.org
 GiveMeaning.org
 LinkedIn
Develop Resources
 Fund-Raising (PayPal)
 Fundable
 ChipIn
 DropCash
 Others
 Kiva
 MyCause.org
http://www.slideshare.net/peterdeitz/group-fundraising-101-from-benchmarks-to-success-stories
 Have A Compelling
Story
 Make A Specific Ask
Or Goal To Reach
 Make It Easy To Give
What Works
http://jenlemen.com/blog/?p=368
Surf The Web Faster and Smarter
Distribute Information Faster To More People
Other Tools To Make Your Life Easier
Enhance Your Productivity
13
Surf the Web
Faster & Smarter
14
Surf the Web
Faster & Smarter
15
 1,200 Visitors/Month
 325+ RSS Subscribers
 1,600 Visitors
Last Month
 52% of traffic from
referring sites
 Front page of Kirtsy.com, frequent
activity from StumbleUpon & Twitter
Distribute Information Faster &
Wider
Other Tools
Jason Falls
Principal
Social Media Explorer
Email: jason@jasonfalls.com
Twitter: @JasonFalls
Phone: 502.815.3257
Web: socialmediaexplorer.com
Let’s Connect

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Social Media: Activating Supporters and Engaging Donors Online

  • 1. Social Media & Fund Raising National Safe Place Webinar Presented by The Social Media Club Louisville July 21, 2009| National Safe Place
  • 2. Agenda •Promote Your Cause – Fund Raising Tools •Increase Outreach – Platforms For Messages •Enhance Productivity – Tools To Work Smarter
  • 3.  Technology?  Computer software and tools  Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging  Most no more complicated than your email software  Many if not most are FREE! 3 What is Social Media?
  • 4.  Way To Communicate  Those tools are an avenue to your audience  Consumers aren’t consuming media as much  They’re relying on each other for referrals, including causes to support and where to donate  Social Media is a one-to-one communications channel between you and them  It’s also an observation deck for conversations 4 What is Social Media?
  • 5.  Effective Way To Promote Your Cause  Increases Outreach To Your Audience  Enhance Your Productivity 5 Why Should We Care?
  • 6. Listen to Conversations Participate in Conversations Become an Expert Advocate On-line Raise Awareness & Develop Resources Promote The Cause Increase Outreach
  • 7.  Search  Alerts  Twitter Search  RSS 7 Listen To Conversations
  • 8. 8  Comment on relevant blogs  Participate on relevant forums & message boards  Join conversations on Twitter  Participate in Facebook groups Participate In Conversations
  • 9. 9  Start A Blog  Push your message  Makes you a go-to resource  Twitter to share content/ideas  Engage on Social Networks Become An Expert Advocate
  • 10.  Fund-Raising (501c3)  First Giving  Changing The Present  Change.org  SixDegrees.org  JustGive.org  BringLight.org  GiveMeaning.org  LinkedIn Develop Resources  Fund-Raising (PayPal)  Fundable  ChipIn  DropCash  Others  Kiva  MyCause.org http://www.slideshare.net/peterdeitz/group-fundraising-101-from-benchmarks-to-success-stories
  • 11.  Have A Compelling Story  Make A Specific Ask Or Goal To Reach  Make It Easy To Give What Works http://jenlemen.com/blog/?p=368
  • 12. Surf The Web Faster and Smarter Distribute Information Faster To More People Other Tools To Make Your Life Easier Enhance Your Productivity
  • 15. 15  1,200 Visitors/Month  325+ RSS Subscribers  1,600 Visitors Last Month  52% of traffic from referring sites  Front page of Kirtsy.com, frequent activity from StumbleUpon & Twitter Distribute Information Faster & Wider
  • 17. Jason Falls Principal Social Media Explorer Email: jason@jasonfalls.com Twitter: @JasonFalls Phone: 502.815.3257 Web: socialmediaexplorer.com Let’s Connect

Notas do Editor

  1. Define RSS
  2. Tweet4good isn’t necessarily ready for primetime Donation - processing questions Refer them to idealware report donation processing www.idealware.org And also to this one http://beth.typepad.com/beths_blog/2007/09/group-fundraisi.html