The third session in our Social Media training series will look at how nonprofits have social networks and other online tools to activate donors and supporters. This look at innovative tools and successful case studies will give you new ways and ideas to garner support during these difficult times.
Facilitator: Jason Falls, VP, Interactive and Online Communications, Doe-Anderson
How to Add a New Field in Existing Kanban View in Odoo 17
Social Media: Activating Supporters and Engaging Donors Online
1. Social Media & Fund Raising
National Safe Place Webinar
Presented by The Social Media Club Louisville
July 21, 2009| National Safe Place
2. Agenda
•Promote Your Cause – Fund Raising Tools
•Increase Outreach – Platforms For Messages
•Enhance Productivity – Tools To Work Smarter
3. Technology?
Computer software and tools
Blogs, Widgets, Wikis, Podcasts, Social Networks,
Micro-blogging, Streaming Video, Tagging
Most no more complicated than your email software
Many if not most are FREE!
3
What is Social Media?
4. Way To Communicate
Those tools are an avenue to your audience
Consumers aren’t consuming media as much
They’re relying on each other for referrals, including
causes to support and where to donate
Social Media is a one-to-one communications
channel between you and them
It’s also an observation deck for conversations
4
What is Social Media?
5. Effective Way To Promote Your Cause
Increases Outreach To Your Audience
Enhance Your Productivity
5
Why Should We Care?
6. Listen to Conversations
Participate in Conversations
Become an Expert Advocate On-line
Raise Awareness & Develop Resources
Promote The Cause
Increase Outreach
8. 8
Comment on relevant blogs
Participate on relevant forums & message boards
Join conversations on Twitter
Participate in Facebook groups
Participate In Conversations
9. 9
Start A Blog
Push your message
Makes you a go-to resource
Twitter to share content/ideas
Engage on Social Networks
Become An Expert Advocate
17. Jason Falls
Principal
Social Media Explorer
Email: jason@jasonfalls.com
Twitter: @JasonFalls
Phone: 502.815.3257
Web: socialmediaexplorer.com
Let’s Connect
Notas do Editor
Define RSS
Tweet4good isn’t necessarily ready for primetime
Donation - processing questions
Refer them to idealware report donation processing www.idealware.org
And also to this one
http://beth.typepad.com/beths_blog/2007/09/group-fundraisi.html