A quick intro for nonprofit organizations looking to explore Facebook and Twitter further for fund raising, volunteer recruiting, marketing, branding and event coordination. I gave this presentation to the INFPA (Iowa Not-for-Profit Alliance) Conference in February 2009.
7. Facebook: A quick summary 140 million+ active users Half of users are out of college; 25+ is fastest growing demographic. Advocacy and causes are popular on Facebook.
8. Using Facebook’s Causes Application Anyone with a Facebook account can create a Cause. Donations to Causes can benefit over 1 million 501(c)(3) nonprofits and presidential campaigns. Individuals can leverage their network of friends (social graph) to initiate grassroots change. “ Equal opportunity activism.”
9. Susan G. Komen for the Cure Facebook Cause 318,336 members and $12,330 donated as of February 2009. Incredible stories being shared on “The Wall.”
11. Create a branded page for your nonprofit Use as a central hub for all your social media & web efforts. Hook in your blog posts via RSS feed. Build & communicate with your community. Recruit volunteers.
12. What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).
17. Twitter: Frivolous or Powerful? How frozen peas started a movement Thousands of Twitter users incorporated frozen peas into their avatars to show support for blogger and cancer patient Susan Reynolds. A Frozen Pea Fund was created, inspired by Susan Reynolds.
18. Global Twestival in 100+ cities for Charity: Water 100% volunteer-driven. Goal: Raise $1 million dollars. Micro-donations taken via TipJoy and then tweeted. Bloggers created their own badges and videos .