A 50+ Social Network created entirely by Nathaniel Adam Briggs with $300.00 initial investment

1. The Premier Internet Destination for Experienced Adults
Nathaniel Adam Briggs, CEO/Founder
Office:
602-795-2289
Mobile:
602-751-5622
Email:
nathaniel.briggs@gmail.com

2.  Fastest Growing Internet Group = Ages 50+
 30 - 43 Million People
 5 - 8M Total Addressable Market
 Grossly Ignored
 Lack Life Stage Relevant Online Destinations
 Contrast
15-35 Demographic: Friendster,
MySpace, TagWorld, Facebook, Multiply, Bebo,
Hi5, Tagged, list goes on & on…

3.  Loss
of Connection w/ Family, Friends, Kids
 Work
Retirement - 33% / 25M Near Zero $Saved
 Life
Stage Relevant Social Connectivity
 Heavy Users of:
 Dating, Gaming, Travel, Health, Shopping

4.  Internet

Destination Targeting Life Experienced
Relative Content, Services, Products, Community
 Connect: Memoirs, Dating, Photos, Journals, Maps
 Learn:
Video Courses: Health, Longevity, Hobbies
 Explore: Travel Buying, Voluntourism, Content
 Shop:
Gifts, Products, Rx
 Play:
Gaming, Entertainment
 Work:
Supplement Income, Employers

5.  Advertising
 Traditional:
 Video:
 Gaming:
 Points:
Banner - Pay-Per-View / CPM
Short Segmented Ads
Embedded Ads
Activity Rewards
 Commissions
 Shopping:
Per Product Purchase
 Travel:
Per Package Purchase
 Work:
Per Resource Use & Posting

6.  Activity
Rewards
 Member Gets Points for Activity
 Points Redeemed for Special Offers (Samples…)
 Advertiser gets New Direct Marketing Channel
 Turbo Charges Site Activity
 Increased
 Triple
Activity = Increased Ad Revenue
Win – Consumer, Advertiser, Us

7.  Work
Channel : 50+ Talent Pool
 Dynamic Human Capital Talent Pool
 U.S. Based English Educated Workforce
 Supplemental Income, Fill Retirement $ Gap
 Monetize via Resource Lease - Instant Chat / VoIP

Connects 50+ Needing Supplemental Income w/
Opportunity
 Triple
Win – Employee, Employer, Us

8.  IPTV
/ Large Video Format
 2006 9% Watched Daily – 2007 14%
 39% - Women Ages 55-64 Watch Once Per Week
 Now Seamlessly Integrated – eGen First Mover
 Powerful Advertising Channel

9. NO FORMAL MARKETING

10.  111K
Page Views – May / 2007
 10K – Oct / 2006 : 1100% Increase

Members in 45 Countries

Up to 175% More Effective @ Revisition – Eons
 Begun
w/$300 & Competing with $32M Rival

11.  Current
via Google AdSense:
 690 Mbr = 39K Imp @ $1.19 CPM = $46.73 / M
 100K
 100K
 1M
 1M
Mbr = 5.6M Imp @ $2 CPM = $11.3K / M
Mbr = 5.6M Imp @ $15 CPM = $85K / M
Mbr = 56M Imp @ $2 CPM
Mbr = 56M Imp @ $15 CPM
 Banner
= $113K / M
= $850K / M
Only! – No Video, Game, Points, Comm.

13. It’s Ready to Grow.

14. Additional Content

20.  #1
 #2
 #3
 #4
 #5

- Eons: 160-340K Members
- ThirdAge: 1.5M Members
- MySpace: 11% Visitors 55+
- Friendster: 8% Visitors 55+
- FaceBook: 7.6% Visitors 55+
- Aug/06
- 1996
(15-35)
(15-35)
(15-35)
Boomertowne, GrowingBolder, MyTimeHero, Fiftyplus, 55alive, USBoomers, AgingHipsters,
Boomernet, BoomersInt, SeniorNet, SavvySenior,
Baby-Boomer-Central...

21.  Membership
 70% Internet
 Internet
 Physical
= Advertiser Interest
30% Physical
= Best Bang for Buck
= Target 50+ Honey Pots
 Grow Internal Ad Network Sales
 Build Alliances & Partnerships
 Travel, Rx, Health, Financial, Longevity…
 Phase Out External Ad Network Usage
 Increase eGen % Ad Revenue

22.  Nathaniel Adam Briggs CEO/Founder
 Need: Marketing, Sales, Dev
 Nancy
Nordstrom, M.Ed,Staff Writer
 Dir. Elderhostel Institute Network / Pub. Author
 David
Hart
 Former Fortune 500 exec
 Virginia
Jansen
 Internet Columnist
 Marlys
Styne, MA,
Staff Writer
Staff Writer
Staff Writer
 Published Author / Retired Professor

23.  111K
Page Views – May / 2007
 10K – Oct / 2006 : 1100% Increase
 7418 Unique Visits via 690 Members
 15 Pages Viewed per Visit – 160 Month/Mbr

Up to 175% More Effective @ Revisition - Eons
 Begun
w/$300 & Competing with $32M Rival

24. 6
2
Month Goal
Year Goal
= 100K Members
= 1M+ Members
 Conversion Rate =
 1.2M Targets Yield=
 Revenue
 Revenue
8 - 19%
96K - 228K Members
6 Month = $5K - 80K - Momentum Phase
2 Year = $1.01 - 3M

25.  Funding
Use:
 Member Growth
 Sales & Alliances
 Development
 Ad Platform Quality
 $650K
 Goal:
- Fueling 6 Month Milestones
Round 2 Funding

26.  Multi-Generation
Support & Ageless Approach
 Per Generation & Life Stage Content
 Cross-Generation Communication – Kids, Family
 Generational Soft-Fencing