This document discusses the benefits of social media for businesses and provides tips for getting started with social media marketing. It notes that social media can increase sales, brand awareness, and lead generation. It then gives advice on setting goals, learning social media etiquette, engaging customers on sites like Facebook and Twitter, monitoring brand presence, and measuring results.

2. • Lack of Knowledge & Understanding • Brand Management & PR Concerns • Lack of Time and Personnel • It’s a Passing Fad Social Media Myths & Fears Most Common Reasons:

4. Why Social Media? Business Benefits: • Visibility & Branding • Generate Leads • Customer Service & Interaction • Market Intelligence

5. What Do I Need? • Increase Sales • Create Brand Awareness • Promote a Product or Service • Generate Leads • Customer Service • Attract Employees • Gain Customer Feedback • Share Expertise Getting Started What is your goal? •

7. Extend Your Strategy Share on Multiple Sites

20. Engage with Customers

31. Search Resources & Competition

32. Start Your Search Find Resources (http://search.twitter.com)

33. Review Results Use Resources

34. Respond to Customers

35. Setup Alerts

36. Setup Alerts Stay in the Loop

37. Review Alerts Check it Out

38. Managing Negative Feedback

39. Negative Feedback Listen to Your Customers

40. Negative Feedback Respond & Resolve

41. Share Testimonials

46. Questions?