The document discusses strategies for using social media for business purposes. It outlines common myths and fears about social media, current social media trends, and potential business benefits. It then provides tips for getting started with social media, including establishing goals, learning etiquette, developing a plan of attack, building branding and visibility, generating leads, interacting with customers, gathering market intelligence, and monitoring results. The overall message is that social media can be used to market a business, products, and services if done methodically and strategically.

2. • Lack of Knowledge & Understanding
• Brand Management & PR Concerns
• Lack of Time and Personnel
• It’s a Passing Fad
Social Media Myths & Fears
Most Common Reasons:

3. •By 2010 Generation Y will outnumber
baby boomers
•YouTube is second largest search engine
in the world
•Facebook has reached 400m users –
fastest growing segment is 55-65 year old women
•50 million Tweets per day - 80% are outside of Twitter
•Over 200,000,000 Blogs
•80% of companies use LinkedIn as primary tool to find employees
Social Media Trends
2010 Stats:
Source Mashable.com & Socialnomics.net

4. Why Social Media?
Business Benefits:
• Visibility & Branding
• Customer Service & Interaction
• Generate Leads
• Market Intelligence

5. What Do I Need?
• Increase Sales
• Create Brand Awareness
• Promote a Product or Service
• Generate Leads
• Customer Service
• Attract Employees
• Gain Customer Feedback
• Share Expertise
Getting Started
What is your goal?
•

6. Be Methodical:
•Observe Others
•Study Competition
•Learn Social Media Etiquette
•Establish Corporate Best Practices
Plan of Attack

7. Extend Your Strategy

8. Step One: Branding & Visibility
•Build Your Community
•Promote Your Social Networks
•Engage with Potential Customers
•Promote a Contest / Deal / Event
Building Your Image
Tips in Getting Started

9. Promote, Promote, Promote
•Promote a Contest / Deal / Event
•Engage Your Audience
•Make it Simple
•Offer Something Unique
Building Your Image
Tips in Getting Started

10. Blog Resources
•Select a blog resource
(i.e. Blogger, Wordpress)
•Install blog plugins
(i.e. Provide an RSS Feed)
•Integrate social media links & buttons
•Personalize your company blog
•Add the “about” information
Start Your Blog
Tips in Getting Started

14. Attracting Leads
Tips in Getting Started
Step Two: Lead Generation
•Post Coupons / Promotions / Contests
•Use Guerilla Style Campaigns
•Cross Promote
(i.e., Traditional Marketing)

15. Your Fan Page Can Provide:
•Overview of company
•Website and contact info
•Press releases
•Videos
•Blog RSS
•Twitter updates
•Company news and status
•Customer interaction
Create a Facebook Page
Tips in Getting Started

19. Steps to Get Started:
•Create an Account
•Customize Your Page
•Talk to People
•Share Tweets, Pictures & Videos
•Post Promotions (i.e., Coupons / Contest)
•Create Strategic Alliances
Create a Twitter Account
Tips in Getting Started

22. Start Your Search
Tips in Getting Started
(http://search.twitter.com)

23. Review Results

25. Managing Your Customer
Tips in Getting Started
Step Three: Customer Interaction
•Be Responsive
•Ask for Feedback
•Be Consistent
•Setup Alerts & Monitor
(i.e., Google, SocialMedia,
Monitter, Tweetbeep)

26. Setup Alerts

27. Review Alerts

28. Manage Negative Feedback

29. Share Testimonials

30. Gather Your Data
Step Four: Market Intelligence
•Gather & Analyze Data
•Keeping Doing What Works
•Add Something New
(i.e., offer a new product)
•Watch Your Competitors

31. Monitor Your Brand
Monitoring Tools:
Social media provides a way to market
yourself, your business, your products
and services.
Tools such as Brandwatch, TweetDeck
and Socialmention help you monitor
your brand.

32. Stay Ahead of the Game
Add Something New:
•Watch Your Competitors
•Stay on Top of Trends
•Reward Your Customers
(i.e., customer loyalty or rewards
program)

33. Who, What, Where, Now?
What are the Next Steps?
Join the conversation
• Who, what, when, how can
you help?
Create a Manageable Plan
• Social media takes time
• Build your network
Measure Results
• Adjust as needed

34. Questions?

35. Connect, Join, Follow
Get Social!
Connect with Helen Levinson
LinkedIn: http://www.linkedin.com/in/helenlevinson
Twitter: http://twitter.com/helenlevinson
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