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NATERIGGS,[object Object],social business design | strategy,[object Object],nateriggs.com,[object Object],@nateriggs,[object Object]
#spinsuckspro,[object Object]
Nate Riggs: Blogging Styles - The List Post
BLOGGING,[object Object]
To win at the art AND science blogging, you must:,[object Object],[object Object]
Know how humans spend time online
Consistently have fresh content ideas
Understand what resonates with your audience
Speak “bloggerese” and know the terminology
Have command over technology tools
Understand the the nuances of blogger culture
Have knowledge of web conversion and analytics,[object Object]
29% of business blogs post an average of 3-4 times each week
Bloggers are more affluent and educated than the general population with 79% have college degrees & 43% have graduate degrees
81% have been blogging more than 2 years.
Professionals blog 10+ hours/week.Data from: ,[object Object],Technorati's State of the Blogosphere 2010 report,[object Object],Hubspot 2010 State of the Industry Report,[object Object]
Nate Riggs: Blogging Styles - The List Post
Don’t let this be your blog...,[object Object]
What practicing blogging styles can do for you:,[object Object],[object Object]
Familiarity with style frameworks make it easier to stay consistent in your blogging practice
Style makes your content more inviting, readable, memorable, and engaging
Helps you stand out in a crowded world,[object Object]
3 types of list style frameworks
7 tips writing better list style blog posts
11 bright list topic ideas for your homework,[object Object]
Understanding the list style blog post,[object Object]
Used wisely, the list style can help you:,[object Object],[object Object]
Increase the amount of repeat visitors to the specific posts
Accelerate sharing across social media
Draw higher amounts of comments and audience interaction
Create greater affinity between the blogger and audience,[object Object]
Quick Break for ,[object Object],QUESTIONS?,[object Object]
3 types of list style frameworks,[object Object]
Your study guidelines,[object Object],Look at posts from the 30,000 foot view,[object Object],For today, the content doesn’t count,[object Object],Layout is everything in readability ,[object Object]
Simple Lists,[object Object],[object Object]
Use numbered bullets to help your readers navigate
Always include the total number of bullets in the title
Each bullet demonstrates one question or statement

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Nate Riggs: Blogging Styles - The List Post

Notas do Editor

  1. ----- Meeting Notes (7/14/11 13:04) -----Tweet at the hashtagHeather Whaling = Tweetable TipsNate Riggs = Tweetable titles
  2. ----- Meeting Notes (7/14/11 13:04) -----Blocks of text cause reader fatiguerather than engage, readers pass by
  3. ----- Meeting Notes (7/14/11 13:04) -----You can also download these slides after the presentation from this urlI promise not to be annoying and spammy, but if your interested, I want to keep you up to date on the book