Most people think of social media tools as a function of marketing. Yet, social media is about two way communication and people connecting with people. In this presentation, you will see a different take on applying social media tools and strategy to internal communication challenges for Incept, a Canton Ohio-based contact center focused on blood donor recruitment. Significant return on investments (the real definition of ROI) have been seen in both revenue generation as well as reduced training and development costs.

2. What is ROI Return On Investment the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested .

3. Chris Penn on Social Media ROI

4. The Black Box Black Box $ $

11. Social Media Tools Listening - Google Dashboard Listening & Interaction - Hootsuite User Benchmarking - TweetStats

13. Social Media Tools Collaborative Company Blog -Innoblogs

15. Human Business Team An internal team of individuals, who possess the talents, passion and training to strategically and synergisticaly utilize social media tools to achieve business objectives

18. Measureable Results Year Over Year Turnover Rate Comparison

19. Measureable Results New Business Development