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Electronic Nicotine Delivery Systems
        (“ENDS”) in the USA
Implications for Research and Policy
         NATHAN K. COBB, MD 1,2
         PETER SHIELDS, MD, PHD 2
         JUSTIN BYRON, MA 3
         DAVID ABRAMS, PHD 1,3

         1 SCHROEDER INSTITUTE FOR TOBACCO RESEARCH AND POLICY STUDIES
         2 LOMBARDI CANCER CENTER, GEORGETOWN UNIVERSITY MEDICAL CENTER
         3 JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH
Overview

•    Definitions and Characteristics
•    Available Data
•    Research Implications
•    Policy Implications
Electronic Nicotine Delivery Systems

•  Definitions & Characteristics
  –  Common characteristics
  –  Vaporization process
  –  Use
  –  Refilling
Definition
•  WHO
    –  “designed to deliver nicotine to the lungs”
    –  “draw a mixture of air and vapours into the respiratory
       system”
    –  “contain electronic vaporization systems, a rechargeable
       battery … electronic controls and replaceable cartridges
       that may contain nicotine and other chemicals”
•  FDA
    –  “battery powered device that provides inhaled dose of
       nicotine by delivering a vaporized propylene glycol/nicotine
       mixture.”               •  WHO Study Group on Tobacco Regulation. Report on the
                                     Scientific Basis of Tobacco Product Regulation: Third Report of a
                                     WHO Study Group. 955. 2009. Geneva, Switzerland.
                                     •  Westenberger BJ. Evaluation of e-cigarettes. Published FDA
                                     correspondence, 5/4/2009. Available at http://www.fda.gov/
                                     NewsEvents/PublicHealthFocus/ucm172906.htm .
Cigarette

•  “A slender roll of cut tobacco enclosed in
   paper and meant to be smoked …”
•  Etymology: French cigarette, diminutive of
   cigare cigar, from Spanish cigarro …
   possibly from the Mayan sik'ar, from sik,
   tobacco.



                   New Oxford American Dictionary 2nd edition.
                   Oxford University Press, Inc. 2005.
Sample Devices
Common Components


•  Battery
•  Heating element
•  Absorbent with solution
  –  Nicotine
  –  Propylene glycol
  –  Flavorings
Vaporization
•  As propylene glycol (or other alcohol) is
   heated to 40-65C and forcibly drawn
   through the device, it vaporizes.
  –  The combination of the negative pressure and
     heating causes the vaporization – the exact
     same process is used to create theatre fog.
  –  Theoretically, nicotine is carried along in this
     process.
Use
           “Electronic
cigare-e
uses
advanced

           microelectronic
technology
and

•  The user inhales, creating negative pressure in the
   device  supercri6cal
physical
atomiza6on

•  A mechanical switch enables a heating element.
           technology
to
atomize
the
high‐purity

•  Negative pressures draws propylene glycol over
           and
exci6ng
nico6ne
dilu6on

   the heating element, causing to it vaporize.
           extracted
from
tobacco
into
smoke

    –  Polyethylene glycol 
           for
smoker’s
sucking
and
accordingly

       holds water from 
           meet
the
needs
of
those
smokers.” 
       breath vapor, forming 
       the “smoke”, similar to     ‐ Smoking Anywhere Manual 
                              
     theatrical fog. 
Refilling

•  Multiple suppliers of
   “juice” independent of
   device manufacturers
•  Marketed for 1-1.3ml refill
   per cartridge
  –  Current high is 36mg/refill
  –  Single bottle may contains
     as much as 1 gram of
     nicotine in the volume of a
     shot glass.
Refill Process
Distribution & Sourcing

•  No comprehensive data available
•  Most devices appear to be made in China
   and then exported/rebranded
•  In US, primary distribution appears to be
   online and in mall kiosks
•  Origin of refill solution and and nicotine
   concentrate is unclear – pesticide vrs
   pharma?
Available Data

•  Device Content and Delivery
  –  Industry sponsored - Laugesen
  –  FDA & Georgetown/Schroeder
•  Physiologic Effect
  –  Eissenberg 2010
•  Behavioral
  –  None to date
Laugesen Report - 2008

•  Ruyan e-cigarette
•  Private company – Health New Zealand
  –  Activities funded by Ruyan Ltd
  –  Assays done by commercial laboratories
•  Methods
  –  Variety of methods to detect multiple chemical
     constituents
  –  Puffing methods poorly described
Laugesen Report - 2008

•  Also found trace levels of TSNAs in the cartridge
•  Other compounds detected
    –  Acetaldehyde
    –  Acetone
    –  Formaldehyde
    –  PAHs
•  Lower levels than cigarettes, but higher than FDA-
   approved NRT
•  Limitations of FDA testing apply here
Content Testing

•  FDA testing in house (Westenberger)
•  GU/SI performed by Arista Labs
•  Both groups tested same 2 devices (NJoy High
   & Smoking Everywhere High.)
•  Tested cartridge content and vapor content for:
    –  nicotine content
    –  impurities (TSNA, TSI)
    –  contaminants
                       Westenberger BJ. Evaluation of e-cigarettes. Published
                       FDA correspondence, 5/4/2009. Available at http://
                       www.fda.gov/NewsEvents/PublicHealthFocus/
                       ucm172906.htm .
Testing Results - Contaminants

•  FDA
   –  Tobacco specific nitrosamines (TNSAs) in Njoy, not
      Smoking Everywhere in heated cartridge contents
   –  Diethylene glycol in 1 sample.
•  Georgetown/SI
   –  butyl acetate, diethyl carbonate, benzoic acid ,
      quinoline, dioctyl phthalate 2,6-dimethyl phenol
•  Both
   –  TSI (cotinine, anabasine, myosmine, B-nicotyrine) in
      all samples
Vapor Testing

•  FDA 2009
  –  100cc puffs via sparging apparatus; each puff
     pulled with 100cc syringe through a gas
     trapping bottle. Contents analyzed using gas
     chromatography.
•  GU/SI 2009
  –  35cc puffs into XAD-4 pads, under ISO
     conditions. Pad contents analyzed using gas
     chromatography.
Testing Results - Nicotine
Nicotine Variability

•  All cartridges yielded less nicotine than
   labeled.
•  FDA found different contents in identically
   labeled cartridges (26.8-43.2 mcg).
•  GU/SI found that first 10 puffs yielded
   approximately 4x nicotine of later puffs
•  Different testing methods yielded markedly
   different amounts of nicotine per puff.
Eeissenberg

•  Tested serum and craving levels after
   using 2 brands of ENDS (Njoy and Crown
   7; 16mg) against “usual brand”
•  “instructed to puff normally and then
   puffed ad libitum 10 times (30-s interpuff
   interval)”
•  Assessment at 5,15,30,45 min, then cycle
   repeated.
                         Eissenberg T. Electronic nicotine delivery devices:
                         Ineffective nicotine delivery and craving suppression after
                         acute administration. Tob Control 2010, Feb;19(1):87-8
                         19.
Testing Results – Serum & Craving




                  Eissenberg T. Electronic nicotine delivery devices:
                  Ineffective nicotine delivery and craving suppression after
                  acute administration. Tob Control 2010, Feb;19(1):87-8
                  19.
Testing Results – Serum & Craving




                  Eissenberg T. Electronic nicotine delivery devices:
                  Ineffective nicotine delivery and craving suppression after
                  acute administration. Tob Control 2010, Feb;19(1):87-8
                  19.
Wheat from Chaff

•  TSI indicate tobacco origin of the nicotine;
   they are found in NRTs.
•  Diethylene glycol is the most feared
   contaminant in PG products, and the
   cause of several mass poisonings.
•  Nicotine content is highly varied across
   brands, batches and puffs
Research Implications

•  Safety
  –  Pharmacodynamics
     •  Dose delivered, rapidity, serum concentrations?
     •  Maximum dose feasible?
  –  Exposure to harmful chemicals leading to
     health effects such as lung and other cancers
     through laboratory and human studies
Research Implications

•  Machine Testing
  •  Consumer behavior
  •  Device limits (temperature etc)
•  Behavior
  –  Cessation aid
  –  Delaying or subverting smoking cessation
  –  Enticing former smokers to resume smoking
  –  Serving as a gateway for new smokers
Policy Implications

•  When is an ENDS not an ENDS?
     •  Change the carrier?
     •  Change the dosing?
     •  Change the absorption?
     •  Change the electronics?
•  What defines a “tobacco product”?
•  What other drugs could be legally
   concentrated and delivered this way?
Policy Implications

•  Most manufacturers have stuck to a harm
   reduction argument, although a few have
   made cessation claims.
•  Proponents have argued that by removing
   the primary carcinogens the “e-cigarette”
   becomes a less harmful cigarette.
•  Currently, FDA regulation has been
   blocked in the courts:
Sottera v FDA

“More importantly, it is apparent from Congress's broad
  definition of "tobacco product" that it intended the
  Tobacco Act's regulatory scheme to cover far more than
  the fixed array of traditional tobacco products at issue in
  Brown & Williamson Tobacco. Both the FLCAA and the
  CSTHEA only apply to "cigarettes," "little cigars," and
  "smokeless tobacco," which Congress defined with
  considerable specificity, yet the Tobacco Act applies to
  "tobacco products," which Congress defined expansively
  as "any product made or derived from tobacco that is
  intended for human consumption.”
Sottera v US FDA, US District Court DC, 1/14/2010
Conclusions

•  Product and manufacturing variability
   appear to be significant
•  Safety concerns are different and
   independent from cigarette concerns
•  Definitions and classifications are a
   challenge for regulation, but should not
   exempt the products from such.
References
•    Eissenberg T. Electronic nicotine delivery devices: Ineffective nicotine delivery and
     craving suppression after acute administration. Tob Control 2010, Feb;19(1):87-8 19.
•    Flouris AD, Oikonomou DN. Electronic cigarettes: Miracle or menace? BMJ
     2010;340:c311 340.
•    Pauly J, Li Q, Barry MB. Tobacco-Free electronic cigarettes and cigars deliver
     nicotine and generate concern. Tob Control 2007, Oct;16(5):357 PMCID:
     PMC259855416.
•    Simpson D. World: E-Cigarettes are here. Tob Control 2009, Apr;18(2):80-1 18
•    Wollscheid KA, Kremzner ME. Electronic cigarettes: safety concerns and regulatory
     issues. Am J Health Syst Pharm 2009; 66(19):1740-1742.
•    WHO Study Group on Tobacco Regulation. Report on the Scientific Basis of Tobacco
     Product Regulation: Third Report of a WHO Study Group. 955. 2009. Geneva,
     Switzerland, World Health Organization. WHO technical report series.
•    Westenberger BJ. Evaluation of e-cigarettes. Published FDA correspondence,
     5/4/2009. Available at http://www.fda.gov/NewsEvents/PublicHealthFocus/
     ucm172906.htm .

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Electronic Nicotine Delivery Systems

  • 1. Electronic Nicotine Delivery Systems (“ENDS”) in the USA Implications for Research and Policy NATHAN K. COBB, MD 1,2 PETER SHIELDS, MD, PHD 2 JUSTIN BYRON, MA 3 DAVID ABRAMS, PHD 1,3 1 SCHROEDER INSTITUTE FOR TOBACCO RESEARCH AND POLICY STUDIES 2 LOMBARDI CANCER CENTER, GEORGETOWN UNIVERSITY MEDICAL CENTER 3 JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH
  • 2. Overview •  Definitions and Characteristics •  Available Data •  Research Implications •  Policy Implications
  • 3. Electronic Nicotine Delivery Systems •  Definitions & Characteristics –  Common characteristics –  Vaporization process –  Use –  Refilling
  • 4. Definition •  WHO –  “designed to deliver nicotine to the lungs” –  “draw a mixture of air and vapours into the respiratory system” –  “contain electronic vaporization systems, a rechargeable battery … electronic controls and replaceable cartridges that may contain nicotine and other chemicals” •  FDA –  “battery powered device that provides inhaled dose of nicotine by delivering a vaporized propylene glycol/nicotine mixture.” •  WHO Study Group on Tobacco Regulation. Report on the Scientific Basis of Tobacco Product Regulation: Third Report of a WHO Study Group. 955. 2009. Geneva, Switzerland. •  Westenberger BJ. Evaluation of e-cigarettes. Published FDA correspondence, 5/4/2009. Available at http://www.fda.gov/ NewsEvents/PublicHealthFocus/ucm172906.htm .
  • 5. Cigarette •  “A slender roll of cut tobacco enclosed in paper and meant to be smoked …” •  Etymology: French cigarette, diminutive of cigare cigar, from Spanish cigarro … possibly from the Mayan sik'ar, from sik, tobacco. New Oxford American Dictionary 2nd edition. Oxford University Press, Inc. 2005.
  • 7. Common Components •  Battery •  Heating element •  Absorbent with solution –  Nicotine –  Propylene glycol –  Flavorings
  • 8. Vaporization •  As propylene glycol (or other alcohol) is heated to 40-65C and forcibly drawn through the device, it vaporizes. –  The combination of the negative pressure and heating causes the vaporization – the exact same process is used to create theatre fog. –  Theoretically, nicotine is carried along in this process.
  • 9. Use “Electronic
cigare-e
uses
advanced
 microelectronic
technology
and
 •  The user inhales, creating negative pressure in the device supercri6cal
physical
atomiza6on
 •  A mechanical switch enables a heating element. technology
to
atomize
the
high‐purity
 •  Negative pressures draws propylene glycol over and
exci6ng
nico6ne
dilu6on
 the heating element, causing to it vaporize. extracted
from
tobacco
into
smoke
 –  Polyethylene glycol  for
smoker’s
sucking
and
accordingly
 holds water from  meet
the
needs
of
those
smokers.”  breath vapor, forming  the “smoke”, similar to     ‐ Smoking Anywhere Manual    theatrical fog. 
  • 10. Refilling •  Multiple suppliers of “juice” independent of device manufacturers •  Marketed for 1-1.3ml refill per cartridge –  Current high is 36mg/refill –  Single bottle may contains as much as 1 gram of nicotine in the volume of a shot glass.
  • 12. Distribution & Sourcing •  No comprehensive data available •  Most devices appear to be made in China and then exported/rebranded •  In US, primary distribution appears to be online and in mall kiosks •  Origin of refill solution and and nicotine concentrate is unclear – pesticide vrs pharma?
  • 13. Available Data •  Device Content and Delivery –  Industry sponsored - Laugesen –  FDA & Georgetown/Schroeder •  Physiologic Effect –  Eissenberg 2010 •  Behavioral –  None to date
  • 14. Laugesen Report - 2008 •  Ruyan e-cigarette •  Private company – Health New Zealand –  Activities funded by Ruyan Ltd –  Assays done by commercial laboratories •  Methods –  Variety of methods to detect multiple chemical constituents –  Puffing methods poorly described
  • 15. Laugesen Report - 2008 •  Also found trace levels of TSNAs in the cartridge •  Other compounds detected –  Acetaldehyde –  Acetone –  Formaldehyde –  PAHs •  Lower levels than cigarettes, but higher than FDA- approved NRT •  Limitations of FDA testing apply here
  • 16. Content Testing •  FDA testing in house (Westenberger) •  GU/SI performed by Arista Labs •  Both groups tested same 2 devices (NJoy High & Smoking Everywhere High.) •  Tested cartridge content and vapor content for: –  nicotine content –  impurities (TSNA, TSI) –  contaminants Westenberger BJ. Evaluation of e-cigarettes. Published FDA correspondence, 5/4/2009. Available at http:// www.fda.gov/NewsEvents/PublicHealthFocus/ ucm172906.htm .
  • 17. Testing Results - Contaminants •  FDA –  Tobacco specific nitrosamines (TNSAs) in Njoy, not Smoking Everywhere in heated cartridge contents –  Diethylene glycol in 1 sample. •  Georgetown/SI –  butyl acetate, diethyl carbonate, benzoic acid , quinoline, dioctyl phthalate 2,6-dimethyl phenol •  Both –  TSI (cotinine, anabasine, myosmine, B-nicotyrine) in all samples
  • 18. Vapor Testing •  FDA 2009 –  100cc puffs via sparging apparatus; each puff pulled with 100cc syringe through a gas trapping bottle. Contents analyzed using gas chromatography. •  GU/SI 2009 –  35cc puffs into XAD-4 pads, under ISO conditions. Pad contents analyzed using gas chromatography.
  • 19. Testing Results - Nicotine
  • 20. Nicotine Variability •  All cartridges yielded less nicotine than labeled. •  FDA found different contents in identically labeled cartridges (26.8-43.2 mcg). •  GU/SI found that first 10 puffs yielded approximately 4x nicotine of later puffs •  Different testing methods yielded markedly different amounts of nicotine per puff.
  • 21. Eeissenberg •  Tested serum and craving levels after using 2 brands of ENDS (Njoy and Crown 7; 16mg) against “usual brand” •  “instructed to puff normally and then puffed ad libitum 10 times (30-s interpuff interval)” •  Assessment at 5,15,30,45 min, then cycle repeated. Eissenberg T. Electronic nicotine delivery devices: Ineffective nicotine delivery and craving suppression after acute administration. Tob Control 2010, Feb;19(1):87-8 19.
  • 22. Testing Results – Serum & Craving Eissenberg T. Electronic nicotine delivery devices: Ineffective nicotine delivery and craving suppression after acute administration. Tob Control 2010, Feb;19(1):87-8 19.
  • 23. Testing Results – Serum & Craving Eissenberg T. Electronic nicotine delivery devices: Ineffective nicotine delivery and craving suppression after acute administration. Tob Control 2010, Feb;19(1):87-8 19.
  • 24. Wheat from Chaff •  TSI indicate tobacco origin of the nicotine; they are found in NRTs. •  Diethylene glycol is the most feared contaminant in PG products, and the cause of several mass poisonings. •  Nicotine content is highly varied across brands, batches and puffs
  • 25. Research Implications •  Safety –  Pharmacodynamics •  Dose delivered, rapidity, serum concentrations? •  Maximum dose feasible? –  Exposure to harmful chemicals leading to health effects such as lung and other cancers through laboratory and human studies
  • 26. Research Implications •  Machine Testing •  Consumer behavior •  Device limits (temperature etc) •  Behavior –  Cessation aid –  Delaying or subverting smoking cessation –  Enticing former smokers to resume smoking –  Serving as a gateway for new smokers
  • 27. Policy Implications •  When is an ENDS not an ENDS? •  Change the carrier? •  Change the dosing? •  Change the absorption? •  Change the electronics? •  What defines a “tobacco product”? •  What other drugs could be legally concentrated and delivered this way?
  • 28. Policy Implications •  Most manufacturers have stuck to a harm reduction argument, although a few have made cessation claims. •  Proponents have argued that by removing the primary carcinogens the “e-cigarette” becomes a less harmful cigarette. •  Currently, FDA regulation has been blocked in the courts:
  • 29. Sottera v FDA “More importantly, it is apparent from Congress's broad definition of "tobacco product" that it intended the Tobacco Act's regulatory scheme to cover far more than the fixed array of traditional tobacco products at issue in Brown & Williamson Tobacco. Both the FLCAA and the CSTHEA only apply to "cigarettes," "little cigars," and "smokeless tobacco," which Congress defined with considerable specificity, yet the Tobacco Act applies to "tobacco products," which Congress defined expansively as "any product made or derived from tobacco that is intended for human consumption.” Sottera v US FDA, US District Court DC, 1/14/2010
  • 30. Conclusions •  Product and manufacturing variability appear to be significant •  Safety concerns are different and independent from cigarette concerns •  Definitions and classifications are a challenge for regulation, but should not exempt the products from such.
  • 31. References •  Eissenberg T. Electronic nicotine delivery devices: Ineffective nicotine delivery and craving suppression after acute administration. Tob Control 2010, Feb;19(1):87-8 19. •  Flouris AD, Oikonomou DN. Electronic cigarettes: Miracle or menace? BMJ 2010;340:c311 340. •  Pauly J, Li Q, Barry MB. Tobacco-Free electronic cigarettes and cigars deliver nicotine and generate concern. Tob Control 2007, Oct;16(5):357 PMCID: PMC259855416. •  Simpson D. World: E-Cigarettes are here. Tob Control 2009, Apr;18(2):80-1 18 •  Wollscheid KA, Kremzner ME. Electronic cigarettes: safety concerns and regulatory issues. Am J Health Syst Pharm 2009; 66(19):1740-1742. •  WHO Study Group on Tobacco Regulation. Report on the Scientific Basis of Tobacco Product Regulation: Third Report of a WHO Study Group. 955. 2009. Geneva, Switzerland, World Health Organization. WHO technical report series. •  Westenberger BJ. Evaluation of e-cigarettes. Published FDA correspondence, 5/4/2009. Available at http://www.fda.gov/NewsEvents/PublicHealthFocus/ ucm172906.htm .