4. challenges
• Hospitality is highly
competitive
• Margins are tight
• Advertising budgets are
limited
• Café’s need to be creative to
stay ahead
5. get the basics right
• Clean, bright, warm environment
• Extraordinary service through passionate staff
• Great coffee and food with plenty of choice
(not too many options)
• Look after your regular customers
6. clever technology
1. eftpos over broadband
with nfc
2. naked dsl and voip
3. free wifi
4. coffee ordering via
sms, email and twitter
7. 1a. eftpos over broadband
• Phone lines are expensive and not required
• No need to dial up, it’s always on
• Doesn’t tie up phone line for customers who
call
• We have broadband for free wifi, might as
well use it
8. 1b. near field communications (nfc)
• Visa paywave +
Mastercard paypass
• Quickest way to pay
• Problems
– Few people have the
cards
– Fewer know what it is
– Need to upgrade
terminal to support it
• Snapper not supported
9. 2. naked dsl and voip
• No need for a phone
line, just need
broadband
• Stacks of features
– Multiple registrations to
SIP devices
• Cost
10. 3a. free wifi
• Expected by most
customers
• Good way to keep them
in the café buying
coffee and food
• Makes you an attractive
option for meetings
11. 3b. how to run wifi successfully
• Just works – having codes is too complicated
• Rate/protocol and/or time limited
(section 92a)
• Separate SSIDs for staff/customers
• Powered by Mikrotik
12. 4a. ordering by sms/tweets/email
• Custom Windows app,
interfaces with 2N Cellular
gateway (Siemens MC55
chip) on Vodafone prepay
• Uses AT commands
• Customers must join first
• Prints out to receipt printer
• Replies with confirmation
SMS after printing
• Same process for Twitter
DM and email
13. 4b. sms commercial gateway?!
• Too expensive
• Not high enough
volume to warrant
• Disadvantages – lots of
points of failure
14. 4c. what we’ve learnt
• Word numbers
(022INARUSH) not
important
• Customers don’t read
• Some will register and
not use it
• Novelty for most, must-
have for core group
• Fradulent orders
15.
16. social media
1. google alerts
2. foursquare
3. twitter
4. facebook + blog
17. 1. google alerts
• Customers will add
reviews to all sorts of
forums and sites
• Use Google Alerts to
keep track of the
madness
• We put all our reviews
on our feedback page
18. 2. foursquare
• Location based
check-ins
• Rewards for particular
criteria
• Not heavily used
• Not popular
19. 3. twitter
• Very few use
• Broadcast platform
• Our Twitter DM
ordering is a gimmick
20. 4a. facebook
• Platform most customers engage on
• Best “bang for your buck” in advertising
• Must take the good and the bad
• Low online/high offline engagement
• Pictures speak a thousand words
21. 4b. facebook custom app
• Checks @tuihanacafe feed every 10 minutes
• Check for yfrog.com image, streams down
• Connects to Facebook, uploads to Mobile
Uploads album
• Post body of tweet and full image to Facebook
23. 4d. blog
• Facebook blocks pulling
RSS feed from their
Pages’ Notes app
• Use custom app to
show posts on our
website
• Both Facebook friends
and general public can
view
24. thanks!
Nate Dunn
Twitter: @nate
E-mail: nate@3bit.com
Blog: www.natedunn.com
powered by Geekzone
Café: www.tuihanacafe.co.nz
@tuihanacafe
