Once an "exclusive" segment of cars meant only for the privileged few for whom money was no concern and a few lakh rupees here and there made no difference, today, luxury cars have come to acquire a different importance and clientele altogether. With luxury car bigwigs like Audi, BMW and Mercedes-Benz venturing into India, the luxury car segment has evolved significantly and demand for premium and luxury sedans and SUVs have soared than ever.
2.
Once an "exclusive" segment of cars meant only for
the privileged few for whom money was no concern
and a few lakh rupees here and there made no
difference, today, luxury cars have come to acquire a
different importance and clientele altogether. With
luxury car bigwigs like Audi, BMW and MercedesBenz venturing into India, the luxury car segment
has evolved significantly and demand for premium
and luxury sedans and SUVs have soared than ever.
In a bid to ensure maximum market penetration and
outsell each other, they are racing down the
pyramid with more and more affordable models to
reach a wider customer base, making premium
badges more accessible than ever. Check them out.
MOTOR TREND India
3.
This big little Benz is priced a little over Rs. 22 lakh,
which is a small price to pay considering the feel-good
factor and the appeal of Merc. This seriously largesized compact Sports Tourer boasts of spacious seats,
an enormous boot and a smooth 1.6L direct-injection
turbo-petrol engine. Currently available in B180 and
B180 Sports, the B Class flaunts wheel arches,
extensive drawn-out grille and athletic cues.
MOTOR TREND India
4.
Priced at Rs. 29 lakh, the Mercedes-Benz C Class
immediately impresses with its solid build. Once
nicknamed as 'Baby Benz' owing to its compact shape,
this saloon comes in two engine options — 1.8L and
2.2L engine options of petrol and diesel. Thanks to its
new facelift, the C Class now looks more focused on
performance. And the new headlamps, restyled fog
and tail lamps alongside new chrome finished grille
just add to its infallible charm.
MOTOR TREND India
5.
Audi’s compact SUV, the Q3, which is also the
youngest ‘Q’ after Q7 and Q5, is a handsome looking
car, priced at Rs 27 lakh approx for the base variant.
Launched in 2012, Audi has already sold over 500 units
of the Q3, which clearly explains its growing craze.
Currently available in sole diesel variant, the enticing
mini SUV draws power from its 2.0L diesel
motor, which is not only high on performance, but also
frugal.
MOTOR TREND India
6.
Audi’s best-selling entry-level saloon, the A4, that the
world has come to love so much and believed was
hard to improve upon, recently underwent mid-life
facelift. And the results were just mind-boggling. This
modestly tweaked Audi, priced at less than Rs. 28 lakh
(1.8L petrol model), comes with two more engine
displacement options — 2.0L, 3.0L Quattro and boasts
of top-notch interiors, sleek designing, sensuous
curves and lines and a tastefully styled body to boot.
MOTOR TREND India
7.
BMW’s brilliant new 3-series truly makes a cut above
the rest. BMW’s ‘Ultimate Driving Machine’ now
comes in both Sports and Luxury line and in both fuel
options. While the 2.0L base petrol model is priced
close to Rs. 29 lakh, the other more powerful and
luxurious variants can cost you up to Rs. 38 lakh. More
sophisticated, sportier and more spacious than
ever, this one truly outclasses its rivals.
MOTOR TREND India