1. USER EXPERIENCE RESEARCH
FOR BUILDING BETTER PRODUCTS
Natalie Verter | UX Lead, HP Anywhere

2. USER EXPERIENCE RESEARCH
FOR BUILDING BETTER PRODUCTS
Natalie Verter | UX Lead, HP Anywhere

3. HOW DO USERS EXPERIENCE OUR PRODUCTS?

4. Did we identify the
right requirements
for our users?
PRODUCT DEV
Is our product
working?
UX
Can our users
use the product?
HOW DO USERS EXPERIENCE OUR PRODUCTS?

5. HOW DO USERS EXPERIENCE OUR PRODUCTS?
TEAM
requirements performance usability

6. Eric Ries 2011
THE LEAN STARTUP
Trevor Owens, Obie Fernandez, 2014

7. Eric Ries 2011
THE LEAN STARTUP
Trevor Owens, Obie Fernandez, 2014
ENTERPRISE

8. BUILD
THINK
TEST
Hypothesis
Validate
with users
MVP,
Feature,
Prototype
Eric Ries 2011
THE LEAN STARTUP

9. BUILD
THINK
TEST
Hypothesis
Validate
with users
MVP,
Feature,
Prototype
Eric Ries 2011
THE LEAN STARTUP

10. BUILD
THINK
TEST
Hypothesis
Validate
with users
MVP,
Feature,
Prototype
Eric Ries 2011
THE LEAN STARTUP

11. BUILDTEST
Eric Ries 2011
THE LEAN STARTUP
THINK
TEST
What should we build?
GENERATIVE RESEARCH -
How should we build?
EVALUATIVE RESEARCH -

12. BUILD
THINK
TEST
THINK
Eric Ries 2011
How should we build?
THE LEAN STARTUP
What should we build?
GENERATIVE RESEARCH -
EVALUATIVE RESEARCH -

13. WatchAsk/Listen
GENERATIVE RESEARCH
{Coming up with the right plan}
Measure
Usability study
your competitor
Experience sampling “Pretend” techniques

14. WatchAsk/Listen
GENERATIVE RESEARCH
{Coming up with the right plan}
Measure
Usability study
your competitor
Experience sampling “Pretend” techniques

15. Experience sampling > google now Via Tomer Sharon

16. Experience sampling > google now Via Tomer Sharon

17. Experience sampling > hp anywhere
Experience sampling is best for -
• Uncovering user needs in real time
• Coming up with features and prioritizing them

18. GENERATIVE RESEARCH
{Coming up with the right plan}
Usability study
your competitor
Experience sampling “Pretend” techniques
• Wizard of Oz
• Fake door
WatchAsk/Listen Measure
Usability study
your competitor
Experience sampling

19. Wizard of Oz > airbnb.com Via Laura Klein

20. Wizard of Oz > airbnb.com Via Laura Klein

21. Fake door > industriallogic.com Via Laura Klein

22. Fake door > spotify.com Via Nick Kishfy / medium

23. Fake door > hp anywhere
“Pretend” techniques are best for -
• Validating our ideas
• Checking demand before investing effort

24. GENERATIVE RESEARCH
{Coming up with the right plan}
Usability study
your competitor
Experience sampling “Pretend” techniques
• Wizard of Oz
• Fake door
WatchAsk/Listen Measure
Usability study
your competitor
Experience sampling

25. Usability study your competitor > hp anywhere

26. Usability study your competitor > hp anywhere
Usability studying your competitor is best for -
• Learning from others mistakes (& success)
• Exploring specific solutions for: structure, flows, behavior etc.

27. GENERATIVE RESEARCH
{Coming up with the right plan}
www.exp-live.com
Usability study
your competitor
Experience sampling “Pretend” techniques
• Wizard of Oz
• Fake door
WatchAsk/Listen Measure
Usability study
your competitor
Experience sampling

28. THANK YOU
I’m at: natalieverter@gmail.com :)