1. 22nd -23rd
September 2009
The Grand Hyatt Hotel
Singapore
Shaping the future
Workshop Partners
of social media
Early booking discount ends 21st August 2009
Booking Hotline: +44 (0) 117 9468 876
Gold Sponsors
Silver sponsors
www.socialnetworking-asia.com
Lau Seng Yee Reynold D’Silva Nicolas Colinos Neal Sato Todd Miller
SVP, Global Brand Marketing Deputy Sales Director, General Manager of EVP & Managing Director,
Tencent Manager, Unilever Eurosport Asia Development Department, Asia, Sony Pictures
Mixi Television International
Bambos Kaisharis Michael Stellwag Ian Stewart Nick Love Ken Mandel
Head of Marketing, Manager Digital Marketing, Head of Asia, Business Development President & Managing
Singapore & Malaysia, Qatar Airways Friendster Director, Fox Interactive Director, Yahoo South East
Nokia Media, Australia & Asia Asia
www.sixdegs.com
2. DAY 1 – SOCIAL NETWORKING STRATEGIES
With the ever-increasing social use of the internet, websites have become the setting for discussion of ideas, opinions and transactions.
These conversations are taking place within the framework of social networks. The challenge for marketers and advertisers alike is to
leverage the power of these new social networks to create innovative and original brand experiences.
By tailoring a branded experience to a customers needs marketers can benefit from more positive results. Innovative firms combine
aspects of social networking with personalization and building loyalty through compelling brand experiences. Content generated and
referred by the user allows a firm to leverage marketing’s best tool: a satisfied customer. Social networking emphasizes the reviews and
ratings that users care most about - those from their contacts and friends.
0800 Registration & Networking Olivier Legrand, General Manager Asia, The Wall Street Journal
0900 Chairman’s Introduction Digital Network
Damien Cummings, General Manager, Neo @ Ogilvy Sridhar Ramaswamy, Head of Corporate Marketing, Tata
Communications
0910 Speed Networking
Georg Godula, Founder & Managing Director, Web2Asia
0920 Opening Keynote:
1300 LUNCH, NETWORKING AND EXHIBITION
SESSION ONE: SOCIAL MEDIA TODAY, TOMORROW AND IN 2020
SESSION THREE: BUILDING TARGETED COMMUNITIES
Session one will examine the Asian social networking market while providing a case
This session will offer a broad view on how all companies, corporations, SME’s can
study on how they continue to grow, innovate and attract new audiences.
use social media to market products, services, information and whatever you wish to
promote.
0950 An overview of Asia’s Social Networking market
• Current numbers and future predictions
1430 How to build a branded community
• Are Asia’s social networkers different to rest of world?
• How organisations can offer value-add social media services to enhance
• Growth of mobile networking
imagine and educate customers
1010 A New Direction for Yahoo: Social Networking Search • Using tailored communities to promote and remain in touch with customer
Ken Mandel, Vice President & Managing Director, Yahoo South base
East Asia
1450 Using existing social media platform/services to build communities
1030 Panel: The evolution of social networking: Marketing in 2020 • Using facebook, linkedin, Xing, etc to market your brand
• The future of social media • Successful App strategies and how to make them work for you
• The impact of being the first to use a successful new marketing initiative • Using social media sites to seed campaigns and drive traffic
• How are Asian companies using social media to market? Gerd Schenkel, General Manager, UBank
Chair: Mark Laudi, Managing Director, Hong Bao Media
1510 Recruiting, screening and activating Influencers/Opinion Leaders to launch
Jeffrey Seah, CEO – South East Asia, Chair of Asia Digital Leadership
WoM and Social Media Campaigns
Team, Starcom MediaVest Group
Ian McKee, CEO, Vocanic
Clemen Chiang, CEO, CozyCot.com
Iris Wee, VP, Starhub
Lucy McCabe, Lead Consultant, OgilvyOne Worldwide, Singapore
Ian Stewart, Head of Asia, Friendster 1530 Panel: Integrating social media into traditional marketing strategy
• Engaging new customers while maintaining existing image
1100 MORNING BREAK AND EXHIBITION
• Incorporating social communities into existing marketing messages
Chair: Claudia Lim, Director, Consultant (Head), 24Seven
SESSION TWO: WHERE SOCIAL MEDIA SITS IN THE MARKETING MIX
Communications
Reynold D’Silva, Global Brand Marketing Manager, Unilever
Implementing a social media marketing campaign and analysing its impact is a
Kurt Viertel, Group Managing Director, Leo Burnett, Singapore
complex and difficult process. This session will unravel the techo speak and
Nick Love, Business Development Director, Fox Interactive Media,
provide insight into how companies can begin planning their strategies, convince
Australia & Asia
management to support it and understand the tools to analyse success.
Michael Stellwag, Manager Digital Marketing, Qatar Airways
Abhiram Chowdhry, Marketing Director, Expedia Asia Pacific
1130 Collaborative Buying... how do we tap into this new way of selling
• How to implement a social media campaign 1600 AFTERNOON BREAK & EXHIBITION
• Essential social media tools and platforms
Senior representative, OMD SESSION FOUR: NEW PLATFORMS FOR SOCIAL RESPONSIBILITY & CIVIL
ENGAGEMENT
1150 Social Media & Web 2.0
• Social Media & Web 2.0 statistics/trends and showcase
Can social networks be used to engage companies and individuals to make real
• Successful advertising examples using social networking apps which
changes to the world they live in? Whether it is to implement a new climate policy or
engage consumers in an immersive, interactive and participatory manner.
to elect a new political figure, social networking communities are making these issues
Chris Schaumann, Global Advertising & Digital Lead, Asia Pacific &
more prevalent. Session 3 will look at leading case studies, in which real changes
Greater China Region, Microsoft Corporation
have been made.
1210 Budgeting and determining the ROI of social media
• Allocating cost and income from social media marketing 1630 Social networks as a means of encouraging civic, moral and political
• Explaining and encouraging senior management to support social media movements
• How to budget for social media
1650 Using social networks to educate and promote charities
Lau Seng Yee, SVP, Tencent
Sarah Ireland, Regional Director, Oxfam Great Britain
1230 Panel: Benchmarking advertising on social networks
1730 Panel: Social media and the new-age political battleground
• Success stories and how advertisers have tackled social networking
• Using blogs, polls, forums to develop products/brands 1800 SUMMARY & CLOSE
Neal Sato, General Manager of Development Department, Mixi
Ashutosh Srivastava, CEO, MindShare Asia Pacific NETWORKING DRINKS RECEPTION
Book now at www.socialnetworking-asia.com or call the booking hotline on +44 (0) 117 9468 876
3. DAY 2 – NEXT GENERATION SOCIAL MEDIA
Social media is moving on and today we’ll be looking into how PR departments can exploit social media and execute precise PR
campaigns without disrupting cynical audiences.
The development of two-way networks, internet TV and the convergence of internet and television, provides an opportunity for content
providers and pay-tv operators to merge entertainment and social networking.
The afternoon will feature a double session on the growing success of mobile social networking.
0800 Registration & Networking SESSION THREE: MOBILE SOCIAL NETWORKING
0900 Chairman’s Introduction
John Davidson, Editor, Marketing Singapore This entire afternoon session is devoted to the new phemonome of mobile social
networking. In the two sessions we will examine how operators, publishers, handset
0910 Opening Keynote
manufacturers and marketers can benefit from mobile social networking and look at
what the future holds for this popular medium.
SESSION ONE: PUBLIC RELATIONS AND SOCIAL MEDIA
1430 Mobile social networking: what’s the fuss all about?
Social media is a very powerful marketing platform and PR departments can begin to
• The extension of social networks from the desktop the mobile
utilise these loyal communities to achieve messaging strategies. However it comes
• How mobile social networking with drive social media uptake
with many issues and dangers and this session will analyse best practises for deliver-
• Latest trends and what’s next for mobile social networking
ing PR campaigns across multiple social media platforms.
Andrew Grill, Digital Strategist & Evangelist, London, United Kingdom
0940 Using social media to monitor, control and launch PR strategies 1450 Telco 2.0 business models for social networking
• How to launch a successful social media strategy • How telcos should position themselves in the Web 2.0 economy and social
• Sending the right message to the right community networking
• Using social media debate to promote a story • Are over-the-top players a threat or an opportunity for operators
• Coping with negative and positive PR • Opening carrier class platforms for developers and partners by offering
John Kerr, Asia Pacific Director, New Media, Edelman free access to telco 2.0 APIs
• Telco winning broadband and mobile strategies for social networking
1000 How social media is changing the business of communication and public
• Case studies: TeliaSonera, Vodafone, BT, Orange
relations
Jukka Helin, Director, TeliaSonera
Andy Oliver, Senior Vice President, LEWIS – Global Public Relations
1510 Panel: Monetising and developing the strategic relationship with operator
1020 Panel: Monitoring and measuring people talking about your company
and publisher
• How to monitor and listen to your audience
• How publishers and operators can work together to create a must-have
• How to maintain a watchful eye over forums and blogs and other informal
service
media
• Developing applications and software to encourage subscribers to go online
• New technologies and services available
• How can both parties benefit from a solid strategic relationship
Tina Nepomuceno - Di Cicco, Director of Communications,
• Building a mobile eco-system
InterContinental Grand Stanford Hong Kong
Bennet Porter, Head of Marketing, SE Asia, Yahoo
Gary Lipkowitz, COO, Wego
Dr Bernard Leong, Partner, Thymos Capital LLP
1050 MORNING BREAK AND EXHIBITION Colin Miles, co-founder & Executive Vice President of i-POP
Rohit Dadwal, Managing Director, Asia Pacific, Mobile Marketing
SESSION TWO: TELEVISION 2.0 Association
Tai Hsia, CEO, mConnected
Premium content and advertising is fast becoming a key strategy allowing social
1545 AFTERNOON BREAK AND EXHIBITION
networks to monetize their sites. Viral content distribution has created a valuable
new inventory for advertisers and a new business model for the entire media industry.
SESSION FOUR: HANDSETS AND PLATFORMS FOR MOBILEWEB 2.0
Session two looks at content services, the strategy behind there delivery and how this
can be developed.
The mobile internet experience is dramatically improving with more and more PC-like
functionality. This session will look into how handset manufactures, web develop-
1130 TV production – Creating original content for social networks
ers and mobile operators are achieving this and making mobile internet into its own
Todd Miller, Executive Vice President and Managing Director, Asia
distinguished platform.
Sony Pictures Television
1150 Social networks as a platform for content distribution 1620 How to create the ultimate modern mobile social media platform
1210 Panel: Home entertainment, broadcast television and social media • Working with operators, publishers and handsets to develop web 2.0
• The marriage of online video and social media mobile websites
• How communities can help develop better TV programming • Do we require more open source technology
• Using social networks to engage new audiences and expand reach Bambos Kaisharis, Head of Marketing, Singapore & Malaysia, Nokia
• Integrating social media within the Television proposition 1640 Next generation mobile web development
• Developing pay-tv with web 2.0 applications. Jörg Krahnert, APAC MD, Netbiscuits
Paras Sharma, Senior Director – Marketing & Corporate
1700 MEF Panel: How to make mobile internet into a better experience
Communications, ESPN Star Sports
• M.E.F latest consumer results, and findings from members
Nicolas Colinos, Deputy Sales Director, Eurosport Asia
• Making mobile an internet experience in its own right
Shalabh Pandey, Digital Marketing Entrepreneur, Singapore
• Incorporating more interactivity and more web 2.0 applications
• Role of social media for improving mobile internet
1300 LUNCH, NETWORKING & EXHIBITION
• Role of web developers, mobile operators and handset manufacturers
Navin Wathan, Director 1Maxis, Product Development & Infotainment,
Maxis
Lai Kok, CEO, BuzzCity
1730 SUMMARY & CLOSE
Book now at www.socialnetworking-asia.com or call the booking hotline on +44 (0) 117 9468 876
4. Registration
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Book now at www.socialnetworking-asia.com or call the booking hotline on +44 (0) 117 9468876