1. World Wide Fund
of Nature
(WWF)

2. «What We Are»
WWF-International
Since it was founded in
1961, WWF has become
one of the world's largest
and most effective
independent organizations
dedicated to the
conservation of nature. It
has reached this status
through a constant record
of conservation
achievements.
WWF now operates in
around 100 countries,
supported by nearly five
million people worldwide.
Its initials and famous
Panda logo have become a
powerful rallying point for
everyone who cares about
the future of the planet and
wants to help shape it in a
positive way.

3. Initially, WWF's work consisted mainly of protecting animals and plants threatened with extinction. Not
just because they are beautiful and rare, but because they are part of a complex chain in which the
disappearance of even a single species can have far-reaching consequences. Since then, the scope of the
work has broadened. Today, the organization also tackles the many forms of pollution that are harming
the soil, atmosphere, freshwater and oceans, which ultimately sustain life. It also looks for new and
sustainable ways of using the planet's natural resources.
WWF is taking action to protect the environment for people and for nature.

4. WWF-Philippines
WWF-Philippines has been working as a
national organization of the WWF
network since 1997. As the 26th national
organization in the WWF network, WWF-
Philippines successfully implemented
various conservation projects to help
protect the biological richness of some of
the most biologically-significant
ecosystems in Asia.

5. WWF’s involvement in the
Philippines dates back to
1969, when it funded efforts
to protect the Philippine
eagle. This small beginning
grew into a full-fledged
program when, in 1988, the
Philippines became the first
Asian country to benefit
from an innovative scheme
called the Debt for Nature
Swap. The Debt for Nature
Swap involves the
cancellation of a portion of
the Philippines' debt with a
country in exchange for
funding high-priority
conservation projects. In
1991, WWF facilitated the
completion of a US$25
million debt swap for the
Philippines funded by the US
Agency for International
Development.

6. In the same year, the WWF-Philippines Program was established in Manila to supervise numerous field
activities and to work more closely with local partners.
Realizing the need for a homegrown group that would serve as WWF’s partner in the Philippines,
prominent businessmen established an associate organization, locally known as Kabang Kalikasan ng
Pilipinas (Fund for Nature of the Philippines) or KKP. In October 1996, during the WWF annual
conference in Germany, KKP became an associate member of the global organization. The following
year, KKP was transformed into WWF-Philippines and became the 26th national organization of the
WWF network.

7. «Our Mission»
WWF-Philippines' mission is to stop, and eventually reverse the accelerating degradation of the
Philippine environment - to build a future in which Filipinos live in harmony with nature.
WWF tirelessly pursues its mission of:
• Preserving genetic species and ecosystems diversity.
• Ensuring that the use of renewable natural resources is sustainable.
• Reducing pollution and wasteful consumption of resources and energy.

8. «Our Vision»
WWF-Philippines envisions a
Philippines where globally
significant biodiversity is properly
protected and harnessed to sustain
life for all and where species,
habitats and resources form part of
a unique heritage that every
Filipino is proud of. WWF-
Philippines champions
conservation in areas where
marine biodiversity matters most.

9. «What We Do»
The organization spearheads practical solutions to help the country adapt to climate change, secure
food sources to alleviate poverty, conserve local ecosystems to reap natural benefits, empower
communities to live low-impact lives, help corporations develop equitable, low-impact supply chains
and promote renewable sources of clean energy.