what is gamification and how it is used by the fashion industry

1. PANTEION UNIVERSITY
MARKETING AND PUBLIC
RELATIONS LAB
SOCIAL MEDIA AND
ENTREPRENEURSHIP

2. By
Double
Pair

3. Gamification is the use of game design
techniques, game
thinking and game mechanics to enhance non-
game
contexts. Typically gamification applies to non-
game applications
and processes, in order to encourage people to
adopt them, or to
influence how they are used. Gamification works
by making
technology more engaging by encouraging users
to engage in
desired behaviors,by showing a path to mastery
and autonomy,
by helping to solve problems and not being a

4. GAMIFICATION…
FEEDBACK
IMPRESS THE
CONSUMER
TAKES UP A
LOT OF
ILUSSION OF
CONSUMERS
ACHIEVEMENT
TIME IN
POSITIVE WAY

5. •POINTS
•LEVELS
•LEADERBOARD
S
•BADGETS
•MISSIONS

6. GAME DYNAMICS
APPOINTMENTS
AVOIDANCE
FREE LUNCH

7. COMMITMENT
AND LOYALTY
COLLECTION OF
CUSTOMER
PERSONAL DATA.
BIGGER KNOWLEDGE
ABOUT COMPANY/ INCREASE
GREAT COVERAGE INCOME

8. PART 3
GAMIFICATION
IN FASHION

9. •FASHION GAMES
(coco girl, mall
world)
•REAL BRANDS IN
SOCIAL GAMES
(retail therapy
 topshop)
•COSTUMER
REWARD POLICY
SOCIAL
PRODUCTS
STATUS

10. 1 AUGMENTATION OF GAMIFICATION PLATFORMS 
BIGGER NUMBER OF FASHION SITES WITH
GAMING
CHARACTERISTICS.
2 BETTER QUALITY OF SERVICES
3 COMPANIES GETTING MORE
ORGANIZED

11. GAMIFICATION IN FASHION

14.  ANASTASIA-MARIE KTENA
 TINA SELINOPOULOU
 PETROS DIMITRAKOS
 MARIOS PSARIANOS
 EKTORAS AERAKIS
TWITTER HANDLER:
@nastazia_91

15. PROFESSORS:
GIORGOS GIANNAKEAS
NEKTARIOS SILIGARDAKHS
IWANNHS DOKSARAS
COORDINATOR:
LHDA TSENE
HEAD OF LAB:
BETTY TSAKARESTOY