GBG Dhaka E-Commerce Hour & Startup Weekend Mini-Bootcamp

GBG E-Commerce Hour &
Startup Weekend Mini-Bootcamp
Sunday, January 6, 2013

BASIS Auditorium
Dhaka, Bangladesh
In partnership with: Sponsored by:

TODAY’S AGENDA
What is E-Commerce Week (5 min)
BASIS E-Commerce Week Organizing Committee

Harnessing the Power of Search for Bangladesh (10 min)
Kazi Monirul Kabir, Bangladesh Country Consultant, Google

Rokomari.com (10 min)
Mahmudul Hasan Sohag, Chairman & CEO, Onnorokom Group

Amar Desh Amar Gram (10 min)
Sadequa Rahman Shejuti, Managing Director, Amar Desh Amar Gram

Conversions in the Digital Age (10 min)
Lutfi Chowdhury, Senior Business Development Manager, G&R

GBG Community Updates (15 min)
Nash Islam & Salman Hossain, GBG Managers

Sponsor Talk: Zakat Connect (10 min)
Riyad Husain, CEO, Root Marketing Services

TODAY’S AGENDA
Startup Weekend Mini Bootcamp
Intro to Startup Weekend (10 min)
Sahbanaz Rashid Diya, Founder, 1di.org

Lean Product Concepts (15 min)
Syed Gousul Alam Shaon, Managing Director, GREY Dhaka

Team Building & Management (15 min)
Shifatur Rahman, CEO, Oscom

Business Pitch Best Practices (15 min)
Saadat Qadri, Organizer, Startup Weekend Dhaka

What is E-Commerce Week?
BASIS E-Commerce Week
Organizing Committee

OBJECTIVES

•  Mass
public
awareness
and
increase

excitement
towards
e-‐transac5on

•  Increase
merchant
involvement

•  Dialogues
and
discussion
to
address

implementa5on
challenges
of
eCommerce

THANK
YOU

www.basis.org.bd

svp@basis.org.bd

Harnessing the Power of
Search for Bangladesh
Kazi Monirul Kabir
Bangladesh Country Consultant
Google, Inc.

Thank
you

kazi@google.com

Harnessing
the
power
of
search

for
Bangladesh

kazi@google.com

What
Is
Search?

Google’s Mission: Organize the Search: Seeking – and finding –
world's information and make it relevant and useful information.
universally accessible and useful.
13

Over
1.9
Billion
people
online
today

3.6 B
Searches Per Day

14

Google
now
has
98%
search
market
share
in
Bangladesh

“InformaJon
is
powerful
but
its
how

we
use
it
that
deﬁnes
us”

Zack
Matere

Rokomari.com
Mahmadul Hasan Sohag
Chairman & CEO
Onnorokom Group

Bangladeshi Largest Online Bookstore

About Us
—  Rokomari.com is a Bangladeshi e-commerce
company.
—  It went live in January 19, 2012 as an online
bookstore with the objective of making books
easily available to anyone all around Bangladesh
and abroad.
—  Rokomari.com is an e-commerce venture of
Onnorokom Web Services Ltd, a sister concern
of Onnorokom Group.

Our Mission
—  Our mission is to make digital Bangladesh
where every people will buy anything online
with rokomari.com as an easy, smarter and
hassle free experience.
—  We want to deliver WOW through our Service.

Our Services
—  We
have introduced some path-breaking
services given below.
◦  Cash on Delivery: Pay cash at the time of
delivery all around Bangladesh.
◦  Order by Phone (015 1952 1971-5)
◦  Minimal shipping charge: Only 30 Taka shipping
cost on any amount of purchases.
◦  Huge discount: Up to 30% off on every
purchase of books
◦  Excellent customer service and Return policy

Site Features
—  User registration & manage account
—  Buy Books/CD/DVDs by adding to cart
—  Add books to my booklists
—  Book Ratings & Reviews
—  Share any books to social media
—  Books/Product recommendations for users
—  Search for books, authors, subjects & publishers
—  Multiple payment options

Site Features(Continued…)
—  Gift Items: Place an order as a gift
—  Quiz contests
—  Automated catalogue management system,
vendor management system, inventory
management system, supply chain management
system, customer care management system,
web content management system, financial
accounting system, and search &
recommendation engines.

Site Statistics:
—  Book Titles: 100 thousands
—  Book Subjects: 36
—  Authors: 15 thousands
—  Publishers: 1050
—  Registered Customers: 25 thousands
—  Site Visitors: 55 thousands
—  Quantity of Books (As per sales in 2012): 40
thousands

How to order
—  Customers have options to buy online or by
phone (015 1952 1971-5)
—  Search for the product you are looking for by
browsing subjects, authors, publishers & lists
—  Add books to your cart
—  Provide shipping address
—  Chose a payment option (by default COD)
—  Order confirmation

Payment Methods
—  Cash on Delivery(Current)
—  bKash(Current)
—  VISA
—  Master card
—  AMEX
—  DBBL Nexus
—  Brac Bank debit card
—  Qcash
—  Bank Transfer
—  Paypal

Delivery Networks
—  Sundarban Courier Service Ltd.
—  Continental Courier Ltd.
—  Bangladesh Post Office
—  Rokomari Delivery

Rokomari.com Technology
—  Programming Language: Java
—  Database: MySQL
—  Application Framework: Spring
—  Server: Apache Tomcat
—  Search: Apache Lucene

What our customers say
—  ইসরাত ফারজানা )প+, MIST
◦  আজে বই&ে পলাম ... ঘে বে বই পে অেনক ভাে লাগে :)
খ2ব xcited ছলাম এটা নে ... সি দা9ন একটা উেদ;াগ ... অেনক
অেনক <ভকামনা @rokomari.com
—  ইমন, ঢাকা ইউিনভািস23
◦  ঘে বে বই পা=ওয়ার আনAই অন;রকম। যিদন Dথম আপনােদর বই
পলাম, মনটা আনে ভে উেঠিছল।আসে অেনকিদন আেগই এ রকম
একG সেHম দরকার ছল।আপনােদর ওেয়ব সাইটGও চমৎকার।
রকমািরর Dেত;ক সদেস;র Dি রইল <েভLা /কMতNতা। আপনােদর
সে রইব চরকাল ...

What our customers say(continued…)
—  খািলদ হাসান ডায়ম:, ট<ি=পাড়া, ?গাপালগA
◦  আি দেশর Pয জায়গাটাে বসবাস কি , সখাে বে অনলাইন শিপং এর
কথা চRাও করা যায় না,অথচ আমাে অবাক কে দে আমার অডTার
নে নে rokomari.com. Uধা নে কল করলাম কাHমার কয়ােরর
নWের,আRিরকতার সাে জানাে হাে বই পেয়ই তােদর টাকা পিরেশাধ
করা যাে এবং আরও কছ2 টYিকটাি তথ;। ভাে লাগে এটা ভে Pয,
Dয় বা Dেয়াজনীয় বইG কনে এখন আর ঢাকায় দৗড়ে হে না, ঘে
বেসই পাওয়া যাে ।।
—  আরশাদ মাহম+দ, জাহা=ীরনগর িবFিবদGালয়
◦  Rokomari.com এর ইউজার ই^ারেফস ডজাইন স2Aর ও ব;বহার
উপেযাগী… লােগাGও বশ ভাে লেগে … এক কথায় দা9নJ বই
সােচTর টYলGও অেনক পাওয়ারফYল।

—  সানজানা ইসলাম , গেবষক ও মানবািধকারকম2ী
◦  গেবষণার জন; কছ2 বই দরকার ছে । কিলেগর কাে রকমাি ডট কেমর
নাম <ি এবং ব;িতbমধমTী এমন কছ2 বই পাই, যা না পে থিসস কমিcট
হে না। Thnx to Rokomari.
—  সাহাদত ?হােসন , ?লখক
◦  আেমিরকায় আমাজন ডট কম দেখি , আমােদর দে এরকম সািভTস চাল2
হওয়ায় বশ ভাে লাগে । দশ এিগে যাে । আে Pত বাংলাবাজার/
নীলেdত যে হে অথবা বই মলার জন; অেপdা করে হে । নতYন
লখকেদর জন; অেনক স2িবধা হাল। আপনােদর অেনক সাধYবাদ জানাই।

—  মিথলা শারিমন, AIUB
◦  Dথম আে Pত দখলাম বদ;া বালােনর Dয় লখক পাওে কােeলে …
নীলেdে গে লখেকর কাে বই খ2ঁে পলাম না… গতকাল িক মে
কে রকমাি ডট কে ঢYকলাম এবং লখেকর ৫ টা অন2বাদ বই পলাম।
দা9ন ব;াপারJ
—  জয়নাল আেবদীন, Mবাই
◦  hাে একG লাইেiরী করার ইে বাবার ছল। আমার পছেAর কছ2 বই
দে চািLলাম যাে hােমর লােকরা আধYিনক ও মননশীল হয়। আপনারা
না থাকে এই বjহৎ কাজ করা সkব হে না। আপনােদর উlেরাlর সাফল;
কামনা করি ।

—  সাফফানা জ+বােয়র, সNনবািগচা
◦  ফসব2ে অেনকিদন থেকই এড দখি Rokomari.com এর ... তারপরও
বmাস হিLে না ... ভে ভে অডTার করলাম, ভেবি বই আসে না ...
আমাে অবাক কে দে ২ দেনর মাথায় বাসায় এে বই দে গল।
আমার বাসা থে নউমােকTট যে আসে Dায় ১০০ টাকা লাে ... টাকাও
বঁাচে ... যানজট এিড়ে সময়ও বঁাচে ... বqুরা, সবাইে রকেমs করি
সাইটG ... tদTাR জিনসJ
—  মাইশা জামান ইি , বনানী, ঢাকা
◦  Pক জাি বেলিছল ২০১২ সাে পjিথবী uংস হে যাে । সই ২০১২ সােলই
রিচত হে বাংলােদে ইকমােসTর ইিতহাস রকমাি ডট কেমর হাত ধে ।
এই স2িবধা আে আে চাল2 হওয়া উিচত ছল। ধন;বাদ Rokomari.com
েক।

—  সাঈদ বারী, Qকাশক, সRচীপS
◦  একYে বইেমলার পে বই তমন বি হে না। রকমাি ডট কম আসার
পে Dি মােসই মে হয় বইেমলা হে । 9vDায় সjজনশীল Dকাশনা শw
এে দা9ন উপকMত হে আশা কি ।
—  আিসফ উর রহমান, RUET, রাজশাহী
◦  Rokomari.com থে প2রxােরর বই&ে পে গলাম... লাইে মে হয়
এই Dথম কাে Dিতেযািগতায় জে কছ2 পলামJ সবাইে <ভকামনা
ভিবষ;ৎ Dিতেযািগতা/ইেভ^&েলার জন;। আশা করে rokomari.com
তােদর বিভy ধরেণর Dিতেযািগতামzলক কাযTbম চাল2 রাখে J রকমাি
ডটকমে আবারও ধন;বাদJ

Our upcoming plans
—  Create own delivery network
—  Expand our products line to eBook, music/
movies/natok/games/software/multimedia CD/
DVDs, art/paintings, handicrafts, stationary and
office supplies, mobile phones, computers and
accessories, cameras, consumer electronics,
travel and tours/tickets, home appliances, beauty
& personal care, clothing, bags/watches/wallets,
toys and baby products, gift items and directly
imported goods.

Our upcoming plans(Continued…)
—  Create a marketplace where our partners can
sell their own products through our site.
—  Social gift apps & Smartphone apps
—  International operations for NRB

Thanks for
staying with us…

Onnorokom Web Services Ltd.
2/2 E, Eden Complex, Arambag, Motijheel, Dhaka-1000
Email: admin@rokomari.com
Phone: 01841 115 115

Amar Desh Amar Gram
Sadequa Rahman Shejuti
Managing Director

YEAR 2009
Implementation time: 21st October 2009.

PHASE 1: Establishment and smooth operation of the Pilot e-centre at
Mongla.
The Pilot Center : Amar Desh Amar Gram e-center
Location : Mithakhali village, Mongla Upazilla,
Bagerhat District.

Till date We have established 7 e-centers and the beneficiary:
Amar
Desh
eShop
(e-‐commerce
plaMorm)
eDesh
(country
web
portal)
Ami
Hobo
Shonirbhor
(ICT
training
for
rural

development)

5500
entrepreneurs
84000
local
834
above
students

being
trained.

has
been
enlisted
community
people

More
than
150
women

are
served
from
are
trained
from
a
center

7centers.
on
ICT
.

Among
them
mostly
are

Schools
and
colleges,
Local

underprivileged
women
government

,
Facilitate

Farmers

local
tourism,
Freedom

Weavers
ﬁghters
,Empower
local

Fishermen
journalists,
Digitally

Young
entrepreneurs
archive
local
art
&
culture,

promote
local
talent

Our project is benefitting low income people mainly as producers
and also as consumers. At this time there are 16000 customers’ ,
700-800 orders per week mainly from urban areas

We are delivering 100% fresh vegetables without preservatives
from farmers and they are the guaranteed provider as no
middleman is involved.

The unique selling proposition of our goods is that they are always
fresh and also come at a cheaper price than what the current
market offers. Each of e-centres has 1-2 persons who are in the
position of Quality Controller.

Conversions in the
Digital Age
Lutfi Chowdhury
Senior Business Development Manager
G&R Ad Network

Conversions in the Digital Age

Lutfi Chowdhury
G&R Ad Network

Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599 lutfi@gandr.com.bd

3 Topics for Today

1. Introduction to Conversions

2. The Importance of Attribution

3. Case Studies from Bangladesh

Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

The “Conversion Funnel”


The Internet Gives Marketers More Accountability


”Half the money I spend
on advertising is wasted;
the trouble is I don't know
which half.” John Wanameker, 1922


What is Your Site’s Objective?

I want to get more _____________ .


Metrics align with business goals

Objective KPI
Sales How much revenue did I make?
Leads How many leads did I generate?
Did users find what they were looking
Information
for? How long did it take?
How many pages did the users visit?
Ad Revenue
Did they interact with the content / ads?


Avoid the “HiPPO”

Highest Paid
Person’s Opinion

Measure Everything & Benchmark!

1.  Internally, how are we doing
against our expectations?

2.  How are we doing against
our competitors?


Local Case Studies

1. Sales 2. Leads

3. Information 4. Ad Revenue


G&R Ad Network Case Study

Increase in Traffic
+130% overall traffic to site
The above includes a 50% increase in traffic from referral sites in the network

Generated New Users
+200% unique visitors
Over 80% of site visits were New Visitors (the previous month, new visits were
50%). 95% of new visits can be attributed to G&R.

Leads to Sales Reps
+40% calls, at least 2 deals closed
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599 Tracked using unique phone numbers

Website Conversion Best Practices from G&R

Your visitors

1. Minimise Steps
•  Bring users to right page
•  Effective on-site search
•  Make it easy to buy or inqure
•  Make registration optional

2. Reduce Clutter
•  Make homepage useful
•  Help users navigate
•  Display product groups clearly

3. Communicate Clearly
•  Calls-to-action
•  Show full product details, incl. price
•  FAQs

Your customers

Final Thoughts

1. Use Data to Drive Decisions

2. Think Attribution

3. Continuous Improvement


What is your Mobile Strategy?

Mobile is
already
changing
the game


Lutfi Chowdhury
G&R Ad Network
lutfi@gandr.com.bd

GBG Community Updates

Nash Islam & Salman Hossain
GBG Manager

Coming up for GBG Dhaka
•  Monthly Events
§  Feb 16 at the EMK Center
§  Mar – GBG at SoftExpo
§  Apr – University event

•  More creative events – Map Up & other
surprises!

•  Newsletter

•  More social media engagement

Sponsor Talk:
Zakat Connect
Riyad Husain
CEO
Root Marketing Services

Riyad Husain
CEO, ROOT Marketing Services
riyadhusain@gmail.com

January 06, 2012

How
can
we
use

E-‐Commerce
for

Human

Development
?
?

The inbuilt charity system of Islam

of savings is
given to the

2.5% needy as Zakat,
the inbuilt charity
system of Islam

OUR FOCUS IS TO
CREATE BUSINESSES

Some Success Stories
in last 6 months

3 Rickshaws, enabling 30%+ rise in income

2 Tea Stalls, enabling 50%+ rise in income

Through Social Media, we raised over 3,00,000 BDT
in 4 days and distributed over 1350 blankets
this month in North Bangladesh

FUTURE POSSIBILITIES
?
How can Zakat Connect
embrace E-Commerce?

Future Potential
E-Commerce portal :
It will be a shop for giving instead of buying

Paying Zakat from your mobile app

Partnerships with online retailers & deal sites :
1% will go towards making a tea stall for someone
Option of rounding off to the nearest 100 Taka

Online payment from abroad

PLEASE US!
facebook.com/zakatconnect

Riyad Husain
riyadhusain@gmail.com

Do we give a poor fisherman
fish as a gift or a net to earn a livelihood?

Startup Weekend
Mini Bootcamp

StartupWeekend
Dhaka
2013

Intro to Startup Weekend
Sahbanaz Rashid Diya
Founder, 1di.org

Lean Product
Development & Design:
Principle & Our Perspective
Syed Gousul Alam Shaon
Managing Director, GREY Dhaka

The
core

•  Challenging
Status
quo
and
ﬁnd
ur
own
way

Work
on
what’s
important

•  means
picking
projects
with
high
value
that

align
with
the
core
competencies
of
the

business.
In
addiJon,
it
means
establishing

clear
requirements
in
terms
of
customer

needs,
and
aligning
those
requirements
with

the
company’s
known
technologies
and

capabiliJes.

Know
what
u
r
good
at
and
customer
centrism

Concentrate
the
work

•  means
performing
work
in
the
shortest
Jme

possible
with
minimal
hand-‐oﬀs
between

individuals.
This
is
accomplished
by
matching

work
demand
with
resource
capacity,
and

minimizing
mulJtasking.

value
crea5on
and
intui5ve
HRM

Reuse
knowledge

•  means
to
leverage
the
company’s
exisJng

product
poraolio,
product
knowledge,
and

technical
skill
base
in
support
of
new
product

design.
It
means
using
appropriate
levels
of

experJse,
learning
as
much
as
you
can,
and

capturing
the
knowledge
you
have.

Benefit
of
Lean
product
design

philosophy

•  to
eliminate
waste
and
establish
flow

•  significant
improvements
in
producJvity

•  reducJons
in
product
development
cycle
Jme

can
be
achieved

resulJng
in
greater
market
share
and
improved

profitability
for
the
company

Be
unprepared
for
unknown

Team Building &
Management
Shifatur Rahman
CEO, OSCom

Team
Building

In
Search
of
Bob
The
Builders
of
BD;

not
Einstein's.

Shop
Easier,
Cheaper!

Bangladesh
PerspecJve

•  Challenges
(Lack
of
understanding
of
Start
Up)

•  What
are
the
things
I
like
to
see
in
candidates

•  InducJon
–
Tea
over
Tie

•  Trust
is
not
present

•  Lots
of
local
talent
–
just
need
to
be
appreciated.

Shop
Easier,
Cheaper!

Plan
of
AcJon

•  Things
that
I
look
for
in
a
potenJal
hire.

•  Why
a
PhD
is
someJmes
meaningless.

•  Installing
belief
of
“Teams
usually
become
great
teams

when
they
decide
to
do
it
for
themselves”

•  Think
like
an
entrepreneur,
not
a
Clerk!

•  The
best
performing
ones
would
go
onto
open
their
own

ventures
if
2
years
are
spent
with
OScom
–

www.onestop.com.bd

Shop
Easier,
Cheaper!

Self
Strategy

•  Mission
and
Vision
of
the
company
need
to
align.

•  Assign
–
Delegate
–
Execute

•  Execute
–
Execute
–
Execute
(
Add
“ConstrucJve
Feedback”

if
execuJon
is
compromised.

Shop
Easier,
Cheaper!

Vision

•  Remind
the
team
about
“Vision”

•  Absence
of
big
picture.
Common
trait!

•  Do
anything
to
form
the
team
within
the
ﬁrst
6
months.

Shop
Easier,
Cheaper!

www.onestop.com.bd

Building
Your
Digital
Presence.

Shop
Easier,
Cheaper!

Startup Weekend
Pitch Best Practices
Saadat Qadri
Organizer, SWdhaka

The
Pitch

•  StartupWeekend
is
for
new
ideas

•  English
or
Bangla

•  60
seconds
Jmeframe

•  No
slides

•  MUST
have
a
name
for
the
startup

•  PracJce,
pracJce,
before
Jan
10th

THANK YOU
for attending today!

Please follow us on Google+ & Facebook to
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GBG Dhaka E-Commerce Hour & Startup Weekend Mini-Bootcamp

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