Practical tips to get marketing & sales on the same page
1. Nasheen Liu, VP Marketing
Original article published by @MarketingProfs
5 Tips for Marketing to Win
Love From Sales
2. 2
Tip No. 1
Be Specific When Asking for Sales’ Input
Don’t ask open-ended questions
Focus on their priorities
Define context and seek actionable input
3. 3
Tip No. 2
Act Like an Expert in Your Own Domain
Yes-sayers don’t necessarily get respect
Do research. Be confident. Provide Insights.
Prepare business cases about “why” & “why not”
4. 4
Tip No. 3
Every E-mail to Sales Should be a Valuable One
Make subject line meaningful and intriguing
Get to the “selling points” front and center
Never forward anything without a synopsis
5. 5
Tip No. 4
Align Your Plan With the Sales Cycle
Understand nature of sales cycle
Make activity plan “top-heavy”
Plan follow-up accordingly
6. 6
Tip No. 5
Help the Ones Who Want to be Helped
Don’t try too hard to impress everyone
Work with those who are eager to receive help
Identify champions and promote their successes
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Enjoyed These Tips And Want to Know More?
My original article is published on MarketingProfs:
http://www.marketingprofs.com/articles/2013/11576
/five-tips-for-marketing-to-win-love-from-sales
You can also find me on:
www.theITmediagroup.com
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