2. ALGORITHMS-2014
• In 2014 google has been updated 13 times their
search engine algorithms.
• Mattcutts Google Web spam team head he given seo
guys lots of ideas and seminars on how google
works.
• In this presentation I am going to how google
algorithms impact on 2014.
3. PAGE LAYOUT-FEB 6
This page layout algorithm was implemented by google on feb 6 2014.
4. PAGE LAYOUT-FEB 6
The Main Motto is to develop the page layout algorithm is to penalize too
many ads in websites above the fold.
5. PAGE LAYOUT-FEB 6
Google heard complaints from users that if they click on a result and it’s difficult to
find the actual content, they aren’t happy with the experience.
Rather than scrolling down the page past a slew of ads, users want to see content
right away.
6.
PAGE LAYOUT-FEB 6
Google heard complaints from users that if they click on a result and it’s
difficult to find the actual content, they aren’t happy with the experience.
Rather than scrolling down the page past a slew of ads, users want to see
content right away.
So sites that don’t have much content “above-the-fold” can be affected by this
change.
Such sites may not rank as highly going forward.
7. Here we can see, a bunch of ads is on the top and right.
So, why Google has not been affected yet?
8.
9. HowTo Avoid A Penalty
Rearranging the layout of your pages .
Google offers a tool .
it can take several weeks for Googlebot to crawl.