2. you are a startup...
forgetting that is the biggest mistake you can
make.
1. no legacy
2. no crusty old men (or beautiful old women)
3. no need to do what’s old
9. step one:
big idea becomes big
take the big idea you started with.
there’s a shared passion with your audience in
there somewhere.
translate that into a big story
10. #example
big idea:
the best cloud solution
big story:
while everybody else is up in the air, we are in
the cloud
11. #example
big idea:
the best cloud solution
big story:
while everybody else is up in the air, we are in
the cloud
“we”, not “you”
12. step two:
big story to publishing plan
the big story needs legs
what are you going to publish every
- quarter
- month
- week
- day
how will your audiences participate?
13. #example
big story:
while everybody else is up in the air, we are in
the cloud
legs:
a curated blog called Zeppelin
a cloud news aggregator called Lead Zeppelin
(upvotes are zeppelins, downvotes are lead
weights :)
14. step three:
figure out where
three types of platforms:
- attract (repositories of content)
eg. slideshare, youtube, your blog
- engage (venues for engagement and
conversation)
eg. facebook, twitter, linkedin
- amplify (take the content, add the
conversation and reach larger audiences)
paper.li, scoop.it, storify, mailchimp