1. Do your Employees Feel Valued?
Reduce Employee Churn and Increase Customer Value
We have been saying that it is mandatory to have valued employees and to create value for
employees so that you can create better value for your customers
Have you asked your employees if they feel valued? What are you doing to create valued
employees? Do you measure employee value added to understand the needs of your employees
and why they stay on with you or why they would move to some other employer and whether your
competitor adds more or less value than you and why employees stay with him or leave him. With
Employee Value Added, you can measure churn of employees.
Employee Value Added
EVA = Value you add to your employees
Value your competitor adds to employee
Zappos has shown us that when you treat front line agents like CEOs, the quality of customer
service skyrockets. You treat them as the people in charge of your customer experience from your
end (i.e. the most important people in your business)
How you treat your employees directly reflects your customer satisfaction. Developing,
empowering and respecting your employees will results in happy customers! "Employee
experience is the foundation for Customer experience"
At the end of the day, trust is what it’s all about. If we don’t treat our employees the way we treat
our best customers, they will stop trusting us. And it’s very difficult to get that trust back. This is
very dangerous for the business! You end up losing the best hands and more problems recruiting
new hands into the system.
How we treat our colleagues speaks volumes about the way we treat customers. That’s why we
recommend a Courtesy System so that you are nice to your colleagues and your employees.

2. So start doing some nice things for your employees, pat them on the back, take them out for lunch
etc., and make them feel valued.
When will you measure Employee Value Added?
Call any Time
Mob: (+91) 9971288580
Gautam Mahajan, President-Customer Value Foundation
M: +91 9810060368
Tel: 11-26831226, Fax: 11-26929055
email: mahajan@customervaluefoundation.com
website: http://www.customervaluefoundation.com
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Customer Value foundation (CVF) helps companies to Create Value and profit by Creating Value for the customers,
employee and for each person working with the companies.
Total Customer Value Management (TCVM) transform the entire company to focus on Creating Value for the
customer by aligning each person's role in Creating Customer Value and getting shareholder wealth and Value.
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