Google Plus - Lincoln Marketing Club June 2013

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This is a presentation I gave at the Lincoln Marketing Club, June 2013. Topic: Google Plus and its implications for business with reference to marketing, online visibility and search engine optimisation.

Negócios Tecnologia

Social Media Training, Mentoring and Management

What is Google Plus?
“Google+ is not a social
network”
(Vic Gundotra, Head of Google+)

The “Social Layer”
Google+ is the social layer around all
google products.
 Gmail
 YouTube
 Maps
 Docs
 Drive
 Calendar

Advantages of Google+
 Updates seen by all your followers
 Segment your followers with Circles
 No annoying ads
 Hangouts
 Communities
 Pages & profiles have Page Rank
 Google Authorship
 Can format text, no character limit
 +1 button

Why Use Google+?
“A consistent, integrated identity is key to
continued SEO success as the web shifts
from links and pages to relationships and
people – Google+ provides that consistency
and integration between search and social.”
Colin Walker, Social Thoughts

To Summarise…
Forget Black Hat and
White Hat SEO……
Google+ is Party Hat
SEO.
Enjoy!
www.purrfectlysocial.co.uk

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Google Plus - Lincoln Marketing Club June 2013

1. Social Media Training, Mentoring and Management

2. Google Plus It’s all positive……

3. What is Google Plus? “Google+ is not a social network” (Vic Gundotra, Head of Google+)

4. The “Social Layer” Google+ is the social layer around all google products.  Gmail  YouTube  Maps  Docs  Drive  Calendar

5. Advantages of Google+  Updates seen by all your followers  Segment your followers with Circles  No annoying ads  Hangouts  Communities  Pages & profiles have Page Rank  Google Authorship  Can format text, no character limit  +1 button

6. SEO Implications  “Social SEO”  Google+ posts are indexed  Use keywords in posts  +mentions pass on link juice (“follow” links)  Authorship – link author bio to G+ profile  Aim to connect with high ranking profiles  Consistent G+ activity gets you noticed!

7. Why Use Google+? “A consistent, integrated identity is key to continued SEO success as the web shifts from links and pages to relationships and people – Google+ provides that consistency and integration between search and social.” Colin Walker, Social Thoughts

8. To Summarise… Forget Black Hat and White Hat SEO…… Google+ is Party Hat SEO. Enjoy! www.purrfectlysocial.co.uk

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Search plus your world - author pic in search results – works for blog posts as well as G+ posts
Search plus your world - author pic in search results – works for blog posts as well as G+ posts
Search plus your world - author pic in search results – works for blog posts as well as G+ posts

Google Plus - Lincoln Marketing Club June 2013

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