1. MEDIA STUDIES II 2010 CHAPTER 1 PUBLIC RELATIONS AND THE WRITER PR: PUBLIC RELATIONS WRITING FROM AND STYLE 7 TH EDITION. DOUGH NEWSOM AND JIM HAYNES: ISBN 0-534-61296-2 THOMSON WADSWORTH: CANADA You will need to have a BROAD educational background, expertise in MANY fields, and most of all GOOD JUDGMENT.