Feminism slides

Global @dvisor
Global @dvisor report on Feminism
Feminism and Gender Equality
in 15 Developed Countries

Global @dvisor
© 2014 Ipsos
2
• These are findings of the research conducted by global research company Ipsos. The research
was conducted on the “G@54”wave between February 4-18th, 2014.
• The monthly Global @dvisor data output is derived from a balanced online sample in 24
countries around the world via the Ipsos Online Panel system.
• For the results of the survey presented herein, an international sample of 12,047 in 15
countries were interviewed: Argentina, Australia, Belgium, Canada, France, Germany, Hungary,
Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and the United States.
• Interviews were conducted among adults aged 18-64 in the US and Canada and aged 16-64 in
all other countries.
• Approximately 1000+ individuals participated on a country by country basis via the Ipsos
Online Panel with the exception of Argentina, Belgium, Hungary, Mexico, Poland, South Korea
and Sweden, where each have a sample approximately 500+.
• The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll
of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0
percentage points in their respective general populations.
Methodology

Global @dvisor
© 2014 Ipsos
3
1. [WOMEN ONLY] To what extent do you agree or disagree with the following statement: In my
country, I have full equality with men and the freedom to reach my full dreams and aspirations.
Agree very much, Agree somewhat, Disagree somewhat, Disagree very much
2. [ALL RESPONDENTS] To what extent do you agree or disagree with the following statements:
Agree very much, Agree somewhat, Disagree somewhat, Disagree very much
[RANDOMIZE]
I believe in equal opportunities for men and women--that women should be treated equally to men in
all areas based on their competency not their gender
I believe that men are more capable of doing things in society such as working, earning money, being
educated and teaching than women
I believe that women are inferior to men
I believe that women should not aspire to do anything outside of the household and should produce
children and tend to their family
I believe there is currently an inequality between women and men in terms of social, political and/or
economic rights in my country
I advocate and support equal opportunities for women--I do more than just think about these things I
actually speak up and out to change things for women in my country
I define myself as a feminist--someone who advocates and supports equal opportunities for women
I am scared to speak out and advocate the equal rights of women because of what might happen to me
Analytical Components

Global @dvisor
© 2014 Ipsos
The Gender Gap
4

Global @dvisor
© 2014 Ipsos
5
IR1. To what extent do you agree or disagree with the following statement: In my country, I have full equality with men and the freedom to reach my
full dreams and aspirations..
Base: women respondents only (n=6188)
Women: “I have full equality with men and the
freedom to reach my full dreams and aspirations”
14%
27%
24%
14%
27%
19%
17%
8%
13%
18%
6%
11%
9%
8%
6%
41%
51%
46%
55%
38%
46%
46%
54%
45%
35%
40%
35%
34%
34%
32%
24%
31%
18%
22%
24%
17%
19%
29%
24%
34%
30%
38%
33%
43%
45%
45%
42%
14%
8%
7%
17%
16%
9%
14%
8%
17%
15%
22%
14%
12%
19%
28%
Total
Canada
United States
Great Britain
Argentina
Poland
Australia
Sweden
Germany
Hungary
Belgium
Italy
South Korea
France
Japan
Spain
Agree very much Agree somewhat Disagree somewhat Disagree very much
* Values <5 not shown
Top 2
55%
78%
70%
69%
66%
65%
63%
62%
58%
53%
47%
45%
43%
42%
36%
30%

Global @dvisor
© 2014 Ipsos
Identification as a
Feminist &
Advocacy for Equal
Opportunities for
Women
6

Global @dvisor
© 2014 Ipsos
7
IR1. To what extent do you agree or disagree with the following statement:
Base: all respondents (n=12047)
20%
17%
37%
36%
30%
29%
13%
19%
I advocate and support equal opportunities
for women--I do more than just think about
these things I actually speak up and out to
change things for women in my country
I define myself as a feminist--someone who
advocates and supports equal opportunities
for women
Top 2
57%
53%
Feminism and advocacy for women’s rights

Global @dvisor
© 2014 Ipsos
8
I advocate and support equal opportunities for women--I
do more than just think about these things I actually speak
up and out to change things for women in my country
IR2. To what extent do you agree or disagree with the following statements…
I advocate and support equal opportunities for women--I do more than just think about these things I actually speak up and out to change things for
women in my country
20%
39%
39%
44%
23%
24%
19%
17%
16%
13%
13%
14%
7%
16%
10%
37%
41%
38%
32%
47%
44%
43%
40%
37%
37%
37%
36%
41%
33%
33%
22%
30%
16%
15%
15%
23%
20%
26%
26%
36%
33%
30%
38%
41%
34%
39%
53%
13%
8%
9%
7%
12%
12%
17%
11%
17%
20%
11%
10%
17%
18%
23%
Total
Spain
Poland
Argentina
Italy
Sweden
Canada
Hungary
Australia
Belgium
France
Great Britain
South Korea
United States
Germany
Japan
Top 2
57%
80%
77%
76%
70%
68%
63%
57%
53%
50%
50%
50%
49%
49%
42%
25%

Global @dvisor
© 2014 Ipsos
9
I define myself as a feminist--someone who advocates
and supports equal opportunities for women
I define myself as a feminist--someone who advocates and supports equal opportunities for women
17%
28%
27%
19%
19%
16%
18%
19%
26%
18%
14%
7%
14%
13%
5%
5%
36%
46%
38%
43%
39%
39%
37%
35%
28%
34%
36%
43%
35%
29%
32%
26%
29%
18%
17%
25%
28%
26%
29%
17%
28%
24%
30%
41%
31%
28%
50%
37%
19%
8%
18%
13%
13%
18%
16%
28%
18%
25%
20%
9%
20%
29%
13%
32%
Total
Italy
Argentina
France
Spain
Canada
Great Britain
Poland
Sweden
United States
Belgium
South Korea
Australia
Hungary
Japan
Germany
Agree very much Agree somewhat Disagree somewhat Disagree very much Top 2
53%
74%
65%
62%
59%
55%
55%
54%
54%
51%
50%
50%
49%
43%
37%
31%

Global @dvisor
© 2014 Ipsos
Acknowledgement of
Gender Disparity
10

Global @dvisor
© 2014 Ipsos
11
Beliefs: are women and men equal?
57%
23%
30%
46%
9%
22%
4%
9%
I believe in equal opportunities for men and
women--that women should be treated
equally to men in all areas based on their
competency not their gender
I believe there is currently an inequality
between women and men in terms of social,
political and/or economic rights in my
country
Top 2
87%
68%

Global @dvisor
© 2014 Ipsos
12
57%
70%
71%
72%
61%
67%
60%
79%
61%
63%
52%
51%
49%
46%
24%
22%
30%
24%
22%
21%
31%
24%
31%
13%
30%
27%
35%
34%
33%
32%
47%
49%
9%
5%
6%
6%
6%
6%
6%
7%
10%
9%
8%
13%
24%
25%
5%
6%
10%
9%
Total
Great Britain
Spain
Sweden
Australia
Canada
Italy
Argentina
France
United States
Germany
Belgium
Hungary
Poland
South Korea
Japan
I believe in equal opportunities for men and women--that
women should be treated equally to men in all areas
based on their competency not their gender
I believe in equal opportunities for men and women--that women should be treated equally to men in all areas based on their competency not their
gender
Top 2
87%
94%
93%
93%
92%
92%
92%
91%
90%
90%
86%
85%
82%
78%
72%
71%

Global @dvisor
© 2014 Ipsos
13
23%
39%
34%
19%
31%
25%
17%
20%
20%
20%
19%
16%
16%
23%
23%
21%
46%
45%
46%
59%
44%
46%
54%
50%
48%
46%
45%
45%
45%
38%
37%
36%
22%
10%
16%
18%
21%
23%
24%
23%
25%
23%
25%
28%
27%
22%
26%
25%
9%
5%
5%
6%
5%
7%
7%
11%
11%
10%
12%
18%
14%
18%
Total
Sweden
France
South Korea
Spain
Italy
Japan
Great Britain
Australia
United States
Belgium
Canada
Germany
Poland
Hungary
Argentina
I believe there is currently an inequality between women
and men in terms of social, political and/or economic
rights in my country
I believe there is currently an inequality between women and men in terms of social, political and/or economic rights in my country
Top 2
68%
85%
80%
78%
74%
72%
71%
69%
68%
66%
64%
61%
61%
61%
60%
57%

Global @dvisor
© 2014 Ipsos
Some Silenced
by Fear
14

Global @dvisor
© 2014 Ipsos
15
I am scared to speak out and advocate the equal rights of
women because of what might happen to me
I am scared to speak out and advocate the equal rights of women because of what might happen to me
6%
8%
7%
6%
5%
6%
14%
27%
17%
15%
16%
19%
16%
16%
14%
13%
13%
11%
11%
12%
10%
7%
33%
55%
20%
29%
31%
57%
38%
36%
32%
25%
30%
18%
31%
34%
25%
28%
49%
15%
56%
48%
47%
22%
43%
45%
50%
57%
52%
65%
53%
52%
63%
63%
Total
South Korea
Poland
Hungary
Italy
Japan
Belgium
Australia
France
Spain
United States
Argentina
Canada
Great Britain
Sweden
Germany
Top 2
19%
30%
24%
23%
22%
21%
20%
19%
18%
18%
18%
17%
15%
15%
12%
9%

Global @dvisor
© 2014 Ipsos
17
5%
3%
3%
15%
10%
10%
28%
21%
22%
51%
66%
65%
I believe that men are more capable of
doing things in society such as working,
earning money, being educated and
teaching than women
I believe that women should not aspire to
do anything outside of the household and
should produce children and tend to their
family
Top 2
20%
14%
14%
Are men more capable, superior to women?

Global @dvisor
© 2014 Ipsos
18
I believe that men are more capable of doing things in
society such as working, earning money, being educated
and teaching than women
I believe that men are more capable of doing things in society such as working, earning money, being educated and teaching than women
5%
5%
10%
8%
6%
7%
5%
9%
15%
30%
23%
26%
21%
16%
14%
13%
13%
7%
12%
13%
12%
11%
11%
8%
28%
48%
18%
54%
32%
26%
28%
33%
34%
17%
25%
27%
26%
24%
15%
21%
51%
17%
49%
16%
39%
52%
50%
49%
49%
67%
59%
59%
59%
63%
72%
69%
Total
South Korea
Poland
Japan
Hungary
Italy
United States
Australia
Germany
Argentina
Canada
Belgium
Great Britain
France
Spain
Sweden
Top 2
20%
35%
32%
30%
29%
22%
22%
18%
17%
16%
16%
15%
15%
14%
14%
10%

Global @dvisor
© 2014 Ipsos
19
I believe that women should not aspire to do anything
outside of the household and should produce children
and tend to their family
I believe that women should not aspire to do anything outside of the household and should produce children and tend to their family
7%
5%
10%
21%
16%
12%
15%
11%
10%
9%
9%
9%
8%
7%
8%
8%
5%
5%
21%
40%
26%
15%
48%
20%
19%
20%
24%
18%
15%
8%
14%
15%
13%
14%
66%
35%
54%
65%
35%
65%
66%
69%
64%
70%
73%
81%
75%
75%
79%
77%
Total
South Korea
Hungary
Poland
Japan
Italy
United States
Australia
Germany
Belgium
Canada
Spain
France
Great Britain
Argentina
Sweden
Top 2
14%
25%
20%
20%
16%
15%
15%
12%
12%
11%
11%
11%
10%
10%
8%
8%

Global @dvisor
© 2014 Ipsos
20
4%
2%
10%
19%
17%
15%
13%
11%
11%
10%
8%
10%
7%
8%
8%
7%
8%
22%
46%
34%
48%
18%
21%
13%
15%
18%
16%
19%
26%
18%
9%
12%
16%
65%
32%
45%
35%
65%
63%
73%
71%
70%
73%
70%
64%
72%
81%
79%
75%
Total
South Korea
Germany
Japan
Sweden
United States
Poland
Italy
Canada
Belgium
Hungary
Australia
Great Britain
Spain
Argentina
France
Agree very much Agree somewhat Disagree somewhat Disagree very much Top 2
14%
23%
21%
17%
17%
16%
15%
14%
12%
11%
11%
10%
10%
10%
9%
9%

Global @dvisor
© 2014 Ipsos
 Ipsos is an independent market research company controlled and managed by research
professionals. Founded in France in 1975, Ipsos has grown into a worldwide research
group with a strong presence in all key markets. In October 2011 Ipsos completed the
acquisition of Synovate. The combination forms the world’s third largest market research
company.
 With offices in 85 countries, Ipsos delivers insightful expertise across six research
specializations: advertising, customer loyalty, marketing, media, public affairs research,
and survey management.
 Ipsos researchers assess market potential and interpret market trends. They develop and
build brands. They help clients build long-term relationships with their customers. They
test advertising and study audience responses to various media and they measure public
opinion around the globe.
 Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global
revenues of €1,789 billion (2.300 billion USD) in 2012.
 Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.
About Ipsos

Global @dvisor
© 2014 Ipsos
For information about this and other Global @dvisor
products contact http://www.ipsosglobaladvisor.com/ or:
John Wright
Senior Vice President and Managing Director, Global @dvisor
Ipsos Public Affairs +1 (416) 324-2002
john.wright@ipsos.com
Keren Gottfried
Senior Research Manager, Global @dvisor
keren.gottfried@ipsos.com
The Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24 countries
and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising
and PR agencies, and governments. For information contact:
Chris Deeney
Senior Vice President and Managing Director
chris.deeny@ipsos.com
Visit www.ipsos.com for information about all of our products and services.
Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and
exclusive property of Ipsos.

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