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Nielsen Consumer Confidence Index

Update for 2nd Quarter 2009
(Global Online Survey)


by Catherine Eddy
Executive Director, Consumer Research




                                        Confidential & Proprietary • Copyright © 2009 The Nielsen Company
Survey Method
• Interviewed 14,029 regular Internet users in 28 markets
  worldwide
• Samples in Indonesia= 501 while in Asia Pacific 9,583
  consumers with Internet access
• Conducted between June 15 to June 29, 2009
• In Indonesia we estimate Internet use at 10%, among
  urban people. Lower if we include rural people
• Most Internet users tend to be students, males, and better
  off
• So these results are not for the whole population, but
  rather for Internet users
• It is interesting, however, to see how Internet users in
  Indonesia compare to those around the World

           Consumer Confidence Survey   Field dates 15/06/09 – 29/06/09                 Confidential & Proprietary
                                                                          Copyright © 2009 The Nielsen Company
5 Regions…28 Markets Worldwide
• Asia Pacific (13)              • Europe (9)                           • North America (2)
   – Australia (AU)                    – France                                – Canada
   – China (CN)                        – Germany                               – USA
   – Hong Kong (HK)                    – Italy
   – India (IN)                        – Poland                         • Middle East, Africa &
   – Indonesia (ID)                    – Russia                           Pakistan - MEAP (2)
                                       – Spain                                 – South Africa
   – Japan (JP)
                                       – Turkey                                – UAE (United Arab Emirates)
   – South Korea (KO)
   – Malaysia (MY)                     – UK

   – New Zealand (NZ)                  – Ukraine                        • Latin America (2)
   – Philippines (PH)                                                          – Argentina
   – Singapore (SG)                                                            – Brazil

   – Taiwan (TW)
   – Thailand (TH)




                        Consumer Confidence Survey   Field dates 15/06/09 – 29/06/09                       Confidential & Proprietary
                                                                                             Copyright © 2009 The Nielsen Company
Consumer Sentiment and Confidence in the
Future of the Economy




         Consumer Confidence Survey   Field dates 15/06/09 – 29/06/09                 Confidential & Proprietary
                                                                        Copyright © 2009 The Nielsen Company
Consumer Confidence Index
                                     Mar-09                                                     Jun-09
      100
                         92.0
       90                                 85.1
                82.2                                  83.2 83.8                                                                   81.6
                                   77.9                                   80.1 80.7
       80                                                                                                                 77.0
                                                                                                      73.3
                                                                                               71.1
       70

       60

   % 50
       40

       30

       20

       10

         0
                    LA                 AP               MEAP                  NA                  EU                  Global Average



Base : All respondents


                                Consumer Confidence Survey   Field dates 15/06/09 – 29/06/09                               Confidential & Proprietary
                                                                                                             Copyright © 2009 The Nielsen Company
Consumer Confidence Index
         - Top10 in June 2009

  120%
            112.5        112.1

                                     102.6
  100%                                           95.9         94.9        94.4          92.5
                                                                                                 90.3          89.2              87.2

   80%



   60%



   40%



   20%



    0%
           Indonesia      IN          PH          BR          AU           CN            AE      CA             NZ                SG

Base : All respondents


                                 Consumer Confidence Survey    Field dates 15/06/09 – 29/06/09                        Confidential & Proprietary
                                                                                                        Copyright © 2009 The Nielsen Company
Consumer Confidence Index: ID


                                             Indonesia

                                                                120            120
                                                  117
                                     113
                        111                                                               110                              112.5

   103        104                                                                                         104




 1st Half   2nd Half   1st Half   2nd Half 1st Half         2nd Half        1st Half 2nd Half         1st Half              June
   '05        '05        '06        '06      '07              '07             '08      '08              '09                  ‘09
% Change:     ? 1%      ? 7%        ? 2%         ? 4%          ? 3%           ? 0%        q 10%
                                                                                          ? 8%          q 6%
                                                                                                        ? 5%                p 8.5%




                          Consumer Confidence Survey    Field dates 15/06/09 – 29/06/09                         Confidential & Proprietary
                                                                                                  Copyright © 2009 The Nielsen Company
Perceptions of Local Job Prospects over the NEXT 12 Months


                              Excellent (4)         Good (3)            Not so good (2)           Bad (1)

  100%        2%        2%    5%       6%     6%      9%       10%               12%
                                                                       13%                                                    14%
   90%                                                                                     19%   18%
             28%        30%                                                                            31%
   80%
                              37%
   70%                                40%                                                                         58%
                                              55%
                                                     55%       54%                                                            43%
   60%
                                                                       58%       58%
   50%                                                                                     60%   64%

             54%
   40%                  55%                                                                            56%

   30%                        50%
                                      40%
                                                                                                                  36%         33%
   20%                                        37%              28%
                                                     32%
                                                                       25%       23%
   10%                                                                                     18%   17%
             15%        13%                                                                            11%
                              6%       5%                      5%                 3%                               5%          5%
     0%                                       2%      2%                2%                 1%    1%      0          0
              ID        IN    PH       CN     MY      SG       AU       TH        NZ       TW    HK     JP         KO           AP

Base: All Respondents




                                Consumer Confidence Survey     Field dates 15/06/09 – 29/06/09                        Confidential & Proprietary
                                                                                                        Copyright © 2009 The Nielsen Company
Perceptions of State of Personal Finances over the NEXT 12 Months


                              Excellent (4)         Good (3)            Not so good (2)                Bad (1)

  100%        2%         0      3%       7%      6%      7%        6%         7%
                                                                                       12%                                         13%
                                                                                                 16%
   90%
             22%        23%
                               27%                                                                        38%         35%
   80%
                                        36%     40%
   70%                                                   44%      44%        42%
                                                                                       42%                                         41%
   60%
                                                                                                 55%
   50%                  51%
             65%
   40%                         58%                                                                        49%         52%

   30%                                  50%
                                                46%                          40%
                                                         43%      43%                                                              37%
                                                                                       41%
   20%
                                                                                                 25%
   10%                  21%
                                                                                                          12%         11%
              9%                8%
                                         4%      3%      3%        2%         4%        2%       2%                                 5%
     0%                                                                                                    1%          1%
               IN       ID      PH       NZ      MY      SG        TH         CN        HK       TW        JP          KO           AP

Base: All Respondents




                                Consumer Confidence Survey     Field dates 15/06/09 – 29/06/09                             Confidential & Proprietary
                                                                                                             Copyright © 2009 The Nielsen Company
Perceptions of Good or Bad Time for people to buy the things they
want and need over the NEXT 12 Months

                              Excellent (4)         Good (3)            Not so good (2)           Bad (1)

  100%
              9%        6%             8%     9%      9%                          8%
                              12%                                      12%
                                                               16%                         16%   19%                          17%
   90%

   80%                                                                                                 37%

                                                                                                                  56%
   70%       44%        49%
                              45%     50%     52%    54%
   60%                                                         47%     54%       61%
                                                                                                                              49%
                                                                                           59%   55%
   50%

   40%
                                                                                                       45%
   30%
                                                                                                                  34%
             40%        39%   38%     35%     34%    31%
   20%                                                         33%
                                                                       30%       28%                                          29%
                                                                                           23%   21%
   10%
                                                                                                       12%         9%
              4%        4%    3%       3%     4%      5%       3%       2%        3%             2%                            3%
     0%                                                                                    1%           1%         1%
              AU        IN    NZ       CN     PH       ID      SG       HK        TH        MY   TW     JP         KO           AP

Base: All Respondents




                                Consumer Confidence Survey     Field dates 15/06/09 – 29/06/09                        Confidential & Proprietary
                                                                                                        Copyright © 2009 The Nielsen Company
Expenditure and Saving Patterns




          Consumer Confidence Survey   Field dates 15/06/09 – 29/06/09                 Confidential & Proprietary
                                                                         Copyright © 2009 The Nielsen Company
How to utilise spare cash after covering essential living expenses
         - Asia Pacific Average
                                                              'March 2009                                   'June 2009


                                                                                                                         60
                          Putting into savings                                                                           60

                                                                                              37
                         Holidays / vacations                                                          41

                                                                                     31
   Investing in shares of stock / mutual funds                                               36

                                                                                        32
                                 New clothes                                                 35

                                                                               26
                   New technology products                                           31

                                                                                28
       Paying off debts / credit cards / loans                                  28

                                                                          24
                  Out of home entertainment                                    27

                                                                     20
           Home improvements / decorating                                 23
                                                              10
                             Retirement fund                   11

                                                         7
                         I have no spare cash        5

                                                 0           10     20          30                40        50      60             70
                                                                                    %

Base : All respondents


                                  Consumer Confidence Survey         Field dates 15/06/09 – 29/06/09                                        Confidential & Proprietary
                                                                                                                              Copyright © 2009 The Nielsen Company
How to utilise spare cash after covering essential living expenses
     - Indonesia Average
                                                            Mar-09                                       Jun-09


                                                                                                                    67
                      Putting into savings                                                                     62

                                                                                               44
Investing in shares of stock / mutual funds                                               40

                                                                              29
                New technology products                                             34

                                                                         25
                     Holidays / vacations                                           33

                                                                               29
    Paying off debts / credit cards / loans                                   28

                                                             17
        Home improvements / decorating                              22

                                                                  20
               Out of home entertainment                           21

                                                             17
                              New clothes                      19
                                                       9
                          Retirement fund              9

                                                  3
                     I have no spare cash          4

                                              0        10     20              30         40         50    60        70        80
                                                                                    %




                               Consumer Confidence Survey           Field dates 15/06/09 – 29/06/09                                    Confidential & Proprietary
                                                                                                                         Copyright © 2009 The Nielsen Company
Major Concerns




         Consumer Confidence Survey   Field dates 15/06/09 – 29/06/09                 Confidential & Proprietary
                                                                        Copyright © 2009 The Nielsen Company
Biggest Concern over the next 6 months
          - Regional (Asia Pacific) Average
                                                                   Biggest Concern
                                              Job security                                                                      26
                                                                                                                           24
                                            The economy                                                                  23
                                                                                                               18
                                       Work/life balance                                            12
                                                                                                         14
                                                  Health                               6
                                                                                           8
                   Childrens education and/or welfare                              5
                                                                                       6
                                  Increasing food prices                           5
                                                                                   5
                        Parents welfare and happiness                          4
                                                                               4
                                                      Debt                 3                                                                          Mar-09
                                                                           3
   Increasing utility bills (electricity, gas, heating, etc)               3                                                                          Jun-09
                                                                           3
                                    Increasing fuel prices             2
                                                                           3
                                         Political stability               3
                                                                       2
                                         Global warming                2
                                                                       2
                                                       War         1
                                                                       2
                                                Terrorism          1
                                                                   1
                                                  Crime            1
                                                                   1
                                           Other concern               2
                                                                           3
                                             No concerns           1
                                                                       2

                                                               0                               10                   20                    30
 •Add up to 100% (single answer)
                                                                                                    %
Base : All respondents


                                     Consumer Confidence Survey                    Field dates 15/06/09 – 29/06/09                                 Confidential & Proprietary
                                                                                                                                     Copyright © 2009 The Nielsen Company
Biggest Concern over the next 6 months
         - Indonesia Average
                                                                     Biggest Concern
                                             The economy                                                                     25
                                                                                                                           24
                                          Work/life balance                                                 16
                                                                                                                      21
                       Parents' welfare and happiness                                                  13
                                                                                                       13
                   Childrens' education and/or welfare                                   7
                                                                                                  10
                                               Job security                                       10
                                                                                         7
                                           Political stability                               8
                                                                                     6
                                           Global warming                        5
                                                                                 5
                                                      Health                     5
                                                                             3                                                                     Mar-09
                                                        Debt                 3
                                                                             3
                                                                         2
                                                                                                                                                   Jun-09
                                   Increasing food prices                2
                                    Increasing fuel prices       0
                                                                         2
                                                        War      0
                                                                     1
                Tolerance towards different religions            0
                                                                     1
              Lack of understanding of other cultures            0
                                                                     1
   Increasing utility bills (electricity, gas, heating, etc)             2
                                                                     1
                                                  Terrorism      0
                                                                 0
                                             Other concern           1
                                                                     1
                                              No concerns            1
                                                                 0

                                                                 0                               10              20                    30
 •Add up to 100% (single answer)
                                                                                                       %
Base : All respondents


                                      Consumer Confidence Survey                 Field dates 15/06/09 – 29/06/09                                Confidential & Proprietary
                                                                                                                                  Copyright © 2009 The Nielsen Company
Major Concerns over the next 6 months
         - Job security

                                                    Biggest concern      Second biggest

         100

          90

          80

          70

          60

      % 50

          40
                 17      15    12      12
          30                                   14      11                                                                            13
                                                               11        10
          20                                                                       12         6
                                                                                                   9         9
                 29      28    29      28              26
                                               24              20                                                                    24
          10                                                             19                   18                          5
                                                                                   14              14       14
                                                                                                                          7
           0
                 CN      HK    KO      SG      PH      IN      TW        MY        TH         AU   JP       NZ           ID          AP
Base : All respondents


                              Consumer Confidence Survey    Field dates 15/06/09 – 29/06/09                           Confidential & Proprietary
                                                                                                        Copyright © 2009 The Nielsen Company
Major Concerns over the next 6 months
         - The economy

                                                    Biggest concern      Second biggest

         100

          90

          80

          70

          60

      % 50

          40     22
                         24            18
                               19              17
          30                                           16
                                                               18                                                                    17
                                                                         16        13         13   13
          20                                                                                                13           11
                 27      24    24      25      23      23
          10                                                   18        16        16         16   16                                18
                                                                                                            12           14
           0
                 TH      HK    ID      MY      SG      TW      CN        IN       AU          JP   NZ       KO          PH           AP
Base : All respondents


                              Consumer Confidence Survey    Field dates 15/06/09 – 29/06/09                           Confidential & Proprietary
                                                                                                        Copyright © 2009 The Nielsen Company
Major Concerns over the next 6 months
         - Work/life balance

                                                    Biggest concern         Second biggest

         100

          90

          80

          70

          60

      % 50

          40

          30
                 13
                         14
          20                                                                                                                            13
                               13      12      11
                                                       13         12         8         8         8
                 21                                                                                   10        6
          10             18                                                                                                  6
                               11      11      12                                                                                       14
                                                           8       9        10        10         9    7         7            6
           0
                 ID      CN    PH      KO      TW      IN         JP        AU       MY          NZ   SG       HK          TH           AP
Base : All respondents


                              Consumer Confidence Survey       Field dates 15/06/09 – 29/06/09                           Confidential & Proprietary
                                                                                                           Copyright © 2009 The Nielsen Company
Major Concerns over the next 6 months
         - Health

                                                    Biggest concern         Second biggest

         100

          90

          80

          70

          60

      % 50

          40

          30
                 17
          20
                         16    12       9      10                                                                                       12
                                                           9       7
          10                                                                 7         7         6
                 15                                                                                   7
                         9     10      11      10          8       9                                            5            5           8
                                                                             6         6         5    3         3
           0                                                                                                                 2
                 HK      CN    PH      JP      SG      NZ         MY        AU        IN         TW   ID       TH          KO           AP
Base : All respondents


                              Consumer Confidence Survey       Field dates 15/06/09 – 29/06/09                           Confidential & Proprietary
                                                                                                           Copyright © 2009 The Nielsen Company
Major Concerns over the next 6 months
         - Children's education and/or welfare

                                                    Biggest concern         Second biggest

         100

          90

          80

          70

          60

      % 50

          40

          30

          20
                  9      10
          10                    7       6       6                                                                                        6
                                                           7       5         5         5         5    4
                 10      9      6       6                                                                       4            4           6
                                                5          4       5         5         5         4    4         3            1
           0
                 ID      KO    CN      NZ      SG      TW          IN       JP       PH          AU   HK       TH          MY           AP
Base : All respondents


                              Consumer Confidence Survey       Field dates 15/06/09 – 29/06/09                           Confidential & Proprietary
                                                                                                           Copyright © 2009 The Nielsen Company
Major Concerns over the next 6 months
         - Increasing food prices

                                                    Biggest concern         Second biggest

         100

          90

          80

          70

          60

      % 50

          40

          30

          20
                 13
          10             10     6       9       8          6       7         8         6                                                 6
                  8             7                                                                6    6         5            4
                         5              4       4          5       4         3         3         2    2         2            2           5
           0
                 NZ      AU    IN      SG      MY      CN         JP        TW       HK          KO   PH       TH           ID          AP
Base : All respondents


                              Consumer Confidence Survey       Field dates 15/06/09 – 29/06/09                           Confidential & Proprietary
                                                                                                           Copyright © 2009 The Nielsen Company
Major Concerns over the next 6 months
         - Parents' welfare and happiness
                                                     Biggest concern           Second biggest

          100

           90

           80

           70

           60

       % 50

           40

           30

           20     16

                         10     11       8
           10
                  13                             6         6          6        6         5                                                  7
                         7               6                                                        4    4           4            3
                                 5               4         4          4        3         4        3    3           3            3           4
             0
                   ID    IN     KO      PH      HK         SG       TW        CN         JP       AU   MY         NZ          TH           AP

Base : All respondents


                              Consumer Confidence Survey        Field dates 15/06/09 – 29/06/09                           Confidential & Proprietary
                                                                                                            Copyright © 2009 The Nielsen Company
Major Concerns over the next 6 months
         - Political stability

                                                    Biggest concern         Second biggest

         100

          90

          80

          70

          60

      % 50

          40

          30

          20

          10      7      6
                                7       4       4
                  6      6              5                  4                                                                             2
           0                    3               4          2       2
                                                                   1         2
                                                                             1         1
                                                                                       1          1
                                                                                                  0    1
                                                                                                       0        0
                                                                                                                1           1
                                                                                                                            0            2
                 TH      ID    MY      PH      JP      KO         HK        TW       CN          AU   IN       NZ          SG           AP
Base : All respondents


                              Consumer Confidence Survey       Field dates 15/06/09 – 29/06/09                           Confidential & Proprietary
                                                                                                           Copyright © 2009 The Nielsen Company
Do you think your country is in an economic recession at the
         moment?
                                                           Yes                 No

         100
                  6
                         14    16
          90                           20      21      24
                                                                 28       29
                                                                                    36         36   38
          80                                                                                                 40
                                                                                                                                      49
          70
                                                                                                                          75
          60

      % 50
                 94
                         86    84
          40                           80      79      76
                                                                 72       71
                                                                                    64         64   62
          30                                                                                                 60
                                                                                                                                      51
          20
                                                                                                                          25
          10

           0
                 KO      NZ    TH      MY      SG      JP        PH       TW        AU         ID   IN       HK          CN           AP
Base : All respondents


                              Consumer Confidence Survey     Field dates 15/06/09 – 29/06/09                           Confidential & Proprietary
                                                                                                         Copyright © 2009 The Nielsen Company
Do you think your country will be out of an economic recession in
        the next 12 months? Of the 64% who thought we were in one...
                                                       Yes    No        Don't Know

        100
                15                                                                                                        16
         90
                                                28                                                   26                                27
                                31                       33      33        32       32          33
         80             39              39                                                                    39
                19
         70

         60
                                30              38
     % 50               22                                                                                                             43
                                        25               38      39        40       41          40   53                   77
         40                                                                                                   43
                66
         30

         20             39      39      36      35
                                                         29      28        28       27          27                                     30
         10                                                                                          20       19
                                                                                                                           7
           0
                 IN     CN      SG      ID      HK       AU      MY        TH       NZ          PH   KO       TW           JP          AP
Base : All Respondents those who have said yes at Q8


                               Consumer Confidence Survey     Field dates 15/06/09 – 29/06/09                           Confidential & Proprietary
                                                                                                          Copyright © 2009 The Nielsen Company
Changing Purchase Behavior




         Consumer Confidence Survey   Field dates 15/06/09 – 29/06/09                 Confidential & Proprietary
                                                                        Copyright © 2009 The Nielsen Company
Have spending habits changed compared to 1 year ago

                                     Yes                                                        No

      100

       90    87          85
                               79     78
       80                                       75     75     73        71
       70                                                                         68        67                                         68
                                                                                                      61
                                                                                                              59           57
       60

   % 50
                                                                                                                  41          43
                                                                                                       39
       40
                                                                                     32          33                                        32
                                                                 27        29
       30                                        25      25
                                21         22
       20                 15
                13
       10

         0
               TH        PH    MY      KO        IN     JP     TW        SG         ID          NZ    CN       AU           HK           AP



Base : All respondents


                                Consumer Confidence Survey    Field dates 15/06/09 – 29/06/09                             Confidential & Proprietary
                                                                                                            Copyright © 2009 The Nielsen Company
Actions taken in June 09 compared to actions predicted to continue
         - Asia Pacific Average
                                                                           Actions taken                       Actions predicted to continue

                               Try to save on gas and electricity                                                                                  41
                                                                                                                                    33
                                  Cut down on take-away meals                                                                                     40
                                                                                                                20
                                                                                                                                                        44
                         Cut down on out-of-home entertainment                                                 19
                                                                                                                                                          45
                                     Spend less on new clothes                                             18
                                                                                                                         24
Look for better deals on home loans, insurance, credit cards, etc                                          18
                               Cut down on telephone expenses                                                                 29
                                                                                                          17
                Delay upgrading technology, eg. PC, Mobile, etc                                                                              38
                                                                                                     15
                              Switch to cheaper grocery brands                                                                29
                                                                                                 14
                             Cut down on holidays / short breaks                                                              29
                                                                                           12
                Delay the replacement of major household items                                                                 30
                                                                                           12
                                           Use my car less often                                                    21
                                                                                           11
                                           Cut down on smoking                                  13
                                                                                       9
                  Cut down on or buy cheaper brands of alcohol                                        16
                                                                                   8
                             Cut down on at-home entertainment                                                 19
                                                                               7
                                         Cut out annual vacation                                     15
                                                                           5
                      I have taken other actions not listed above                  8
                                                                                                13

                                                                    0              10                      20%                30              40                50


Base : All Respondents those who said yes at Q10 (code 1)


                                  Consumer Confidence Survey        Field dates 15/06/09 – 29/06/09                                               Confidential & Proprietary
                                                                                                                                    Copyright © 2009 The Nielsen Company
Actions taken in June 09 compared to actions predicted
         to continue                 Actions taken Actions predicted to continue
         - Indonesia Average eg. PC, Mobile, etc
             Delay upgrading technology,                                                                                                                                    47
                                                                                                              13
                               Try to save on gas and electricity                                                                                                       46
                                                                                                                                                        37
                                                                                                                                                                       45
                               Cut down on telephone expenses                                                                     26
                                                                                                                                                                 42
                         Cut down on out-of-home entertainment                                      9
                                                                                                                                                          38
                                     Spend less on new clothes                                           11
                             Cut down on holidays / short breaks                                                                                          38
                                                                                                    9
                Delay the replacement of major household items                                                                               32
                                                                                    5
                                  Cut down on take-away meals                                                                21
                                                                                                    9
                              Switch to cheaper grocery brands                                                          17
                                                                                        6
                                         Cut out annual vacation                                                   15
                                                                                4
                                           Cut down on smoking                                                 14
                                                                                                        10
Look for better deals on home loans, insurance, credit cards, etc                                             13
                                                                                            7
                      I have taken other actions not listed above                               8
                                                                                                                                            31
                             Cut down on at-home entertainment                      5
                                                                        1
                  Cut down on or buy cheaper brands of alcohol                      5
                                                                            2
                      I have taken other actions not listed above                               8
                                                                                                                                            31

                                                                    0                           10                       20%           30                  40                50


Base : All Respondents those who said yes at Q10 (code 1)


                                  Consumer Confidence Survey        Field dates 15/06/09 – 29/06/09                                                            Confidential & Proprietary
                                                                                                                                                 Copyright © 2009 The Nielsen Company
Thank You




            Confidential & Proprietary • Copyright © 2009 The Nielsen Company

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Consumer Confidence Survey 09

  • 1. Nielsen Consumer Confidence Index Update for 2nd Quarter 2009 (Global Online Survey) by Catherine Eddy Executive Director, Consumer Research Confidential & Proprietary • Copyright © 2009 The Nielsen Company
  • 2. Survey Method • Interviewed 14,029 regular Internet users in 28 markets worldwide • Samples in Indonesia= 501 while in Asia Pacific 9,583 consumers with Internet access • Conducted between June 15 to June 29, 2009 • In Indonesia we estimate Internet use at 10%, among urban people. Lower if we include rural people • Most Internet users tend to be students, males, and better off • So these results are not for the whole population, but rather for Internet users • It is interesting, however, to see how Internet users in Indonesia compare to those around the World Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 3. 5 Regions…28 Markets Worldwide • Asia Pacific (13) • Europe (9) • North America (2) – Australia (AU) – France – Canada – China (CN) – Germany – USA – Hong Kong (HK) – Italy – India (IN) – Poland • Middle East, Africa & – Indonesia (ID) – Russia Pakistan - MEAP (2) – Spain – South Africa – Japan (JP) – Turkey – UAE (United Arab Emirates) – South Korea (KO) – Malaysia (MY) – UK – New Zealand (NZ) – Ukraine • Latin America (2) – Philippines (PH) – Argentina – Singapore (SG) – Brazil – Taiwan (TW) – Thailand (TH) Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 4. Consumer Sentiment and Confidence in the Future of the Economy Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 5. Consumer Confidence Index Mar-09 Jun-09 100 92.0 90 85.1 82.2 83.2 83.8 81.6 77.9 80.1 80.7 80 77.0 73.3 71.1 70 60 % 50 40 30 20 10 0 LA AP MEAP NA EU Global Average Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 6. Consumer Confidence Index - Top10 in June 2009 120% 112.5 112.1 102.6 100% 95.9 94.9 94.4 92.5 90.3 89.2 87.2 80% 60% 40% 20% 0% Indonesia IN PH BR AU CN AE CA NZ SG Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 7. Consumer Confidence Index: ID Indonesia 120 120 117 113 111 110 112.5 103 104 104 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half June '05 '05 '06 '06 '07 '07 '08 '08 '09 ‘09 % Change: ? 1% ? 7% ? 2% ? 4% ? 3% ? 0% q 10% ? 8% q 6% ? 5% p 8.5% Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 8. Perceptions of Local Job Prospects over the NEXT 12 Months Excellent (4) Good (3) Not so good (2) Bad (1) 100% 2% 2% 5% 6% 6% 9% 10% 12% 13% 14% 90% 19% 18% 28% 30% 31% 80% 37% 70% 40% 58% 55% 55% 54% 43% 60% 58% 58% 50% 60% 64% 54% 40% 55% 56% 30% 50% 40% 36% 33% 20% 37% 28% 32% 25% 23% 10% 18% 17% 15% 13% 11% 6% 5% 5% 3% 5% 5% 0% 2% 2% 2% 1% 1% 0 0 ID IN PH CN MY SG AU TH NZ TW HK JP KO AP Base: All Respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 9. Perceptions of State of Personal Finances over the NEXT 12 Months Excellent (4) Good (3) Not so good (2) Bad (1) 100% 2% 0 3% 7% 6% 7% 6% 7% 12% 13% 16% 90% 22% 23% 27% 38% 35% 80% 36% 40% 70% 44% 44% 42% 42% 41% 60% 55% 50% 51% 65% 40% 58% 49% 52% 30% 50% 46% 40% 43% 43% 37% 41% 20% 25% 10% 21% 12% 11% 9% 8% 4% 3% 3% 2% 4% 2% 2% 5% 0% 1% 1% IN ID PH NZ MY SG TH CN HK TW JP KO AP Base: All Respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 10. Perceptions of Good or Bad Time for people to buy the things they want and need over the NEXT 12 Months Excellent (4) Good (3) Not so good (2) Bad (1) 100% 9% 6% 8% 9% 9% 8% 12% 12% 16% 16% 19% 17% 90% 80% 37% 56% 70% 44% 49% 45% 50% 52% 54% 60% 47% 54% 61% 49% 59% 55% 50% 40% 45% 30% 34% 40% 39% 38% 35% 34% 31% 20% 33% 30% 28% 29% 23% 21% 10% 12% 9% 4% 4% 3% 3% 4% 5% 3% 2% 3% 2% 3% 0% 1% 1% 1% AU IN NZ CN PH ID SG HK TH MY TW JP KO AP Base: All Respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 11. Expenditure and Saving Patterns Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 12. How to utilise spare cash after covering essential living expenses - Asia Pacific Average 'March 2009 'June 2009 60 Putting into savings 60 37 Holidays / vacations 41 31 Investing in shares of stock / mutual funds 36 32 New clothes 35 26 New technology products 31 28 Paying off debts / credit cards / loans 28 24 Out of home entertainment 27 20 Home improvements / decorating 23 10 Retirement fund 11 7 I have no spare cash 5 0 10 20 30 40 50 60 70 % Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 13. How to utilise spare cash after covering essential living expenses - Indonesia Average Mar-09 Jun-09 67 Putting into savings 62 44 Investing in shares of stock / mutual funds 40 29 New technology products 34 25 Holidays / vacations 33 29 Paying off debts / credit cards / loans 28 17 Home improvements / decorating 22 20 Out of home entertainment 21 17 New clothes 19 9 Retirement fund 9 3 I have no spare cash 4 0 10 20 30 40 50 60 70 80 % Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 14. Major Concerns Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 15. Biggest Concern over the next 6 months - Regional (Asia Pacific) Average Biggest Concern Job security 26 24 The economy 23 18 Work/life balance 12 14 Health 6 8 Childrens education and/or welfare 5 6 Increasing food prices 5 5 Parents welfare and happiness 4 4 Debt 3 Mar-09 3 Increasing utility bills (electricity, gas, heating, etc) 3 Jun-09 3 Increasing fuel prices 2 3 Political stability 3 2 Global warming 2 2 War 1 2 Terrorism 1 1 Crime 1 1 Other concern 2 3 No concerns 1 2 0 10 20 30 •Add up to 100% (single answer) % Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 16. Biggest Concern over the next 6 months - Indonesia Average Biggest Concern The economy 25 24 Work/life balance 16 21 Parents' welfare and happiness 13 13 Childrens' education and/or welfare 7 10 Job security 10 7 Political stability 8 6 Global warming 5 5 Health 5 3 Mar-09 Debt 3 3 2 Jun-09 Increasing food prices 2 Increasing fuel prices 0 2 War 0 1 Tolerance towards different religions 0 1 Lack of understanding of other cultures 0 1 Increasing utility bills (electricity, gas, heating, etc) 2 1 Terrorism 0 0 Other concern 1 1 No concerns 1 0 0 10 20 30 •Add up to 100% (single answer) % Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 17. Major Concerns over the next 6 months - Job security Biggest concern Second biggest 100 90 80 70 60 % 50 40 17 15 12 12 30 14 11 13 11 10 20 12 6 9 9 29 28 29 28 26 24 20 24 10 19 18 5 14 14 14 7 0 CN HK KO SG PH IN TW MY TH AU JP NZ ID AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 18. Major Concerns over the next 6 months - The economy Biggest concern Second biggest 100 90 80 70 60 % 50 40 22 24 18 19 17 30 16 18 17 16 13 13 13 20 13 11 27 24 24 25 23 23 10 18 16 16 16 16 18 12 14 0 TH HK ID MY SG TW CN IN AU JP NZ KO PH AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 19. Major Concerns over the next 6 months - Work/life balance Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 13 14 20 13 13 12 11 13 12 8 8 8 21 10 6 10 18 6 11 11 12 14 8 9 10 10 9 7 7 6 0 ID CN PH KO TW IN JP AU MY NZ SG HK TH AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 20. Major Concerns over the next 6 months - Health Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 17 20 16 12 9 10 12 9 7 10 7 7 6 15 7 9 10 11 10 8 9 5 5 8 6 6 5 3 3 0 2 HK CN PH JP SG NZ MY AU IN TW ID TH KO AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 21. Major Concerns over the next 6 months - Children's education and/or welfare Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 20 9 10 10 7 6 6 6 7 5 5 5 5 4 10 9 6 6 4 4 6 5 4 5 5 5 4 4 3 1 0 ID KO CN NZ SG TW IN JP PH AU HK TH MY AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 22. Major Concerns over the next 6 months - Increasing food prices Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 20 13 10 10 6 9 8 6 7 8 6 6 8 7 6 6 5 4 5 4 4 5 4 3 3 2 2 2 2 5 0 NZ AU IN SG MY CN JP TW HK KO PH TH ID AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 23. Major Concerns over the next 6 months - Parents' welfare and happiness Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 20 16 10 11 8 10 13 6 6 6 6 5 7 7 6 4 4 4 3 5 4 4 4 3 4 3 3 3 3 4 0 ID IN KO PH HK SG TW CN JP AU MY NZ TH AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 24. Major Concerns over the next 6 months - Political stability Biggest concern Second biggest 100 90 80 70 60 % 50 40 30 20 10 7 6 7 4 4 6 6 5 4 2 0 3 4 2 2 1 2 1 1 1 1 0 1 0 0 1 1 0 2 TH ID MY PH JP KO HK TW CN AU IN NZ SG AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 25. Do you think your country is in an economic recession at the moment? Yes No 100 6 14 16 90 20 21 24 28 29 36 36 38 80 40 49 70 75 60 % 50 94 86 84 40 80 79 76 72 71 64 64 62 30 60 51 20 25 10 0 KO NZ TH MY SG JP PH TW AU ID IN HK CN AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 26. Do you think your country will be out of an economic recession in the next 12 months? Of the 64% who thought we were in one... Yes No Don't Know 100 15 16 90 28 26 27 31 33 33 32 32 33 80 39 39 39 19 70 60 30 38 % 50 22 43 25 38 39 40 41 40 53 77 40 43 66 30 20 39 39 36 35 29 28 28 27 27 30 10 20 19 7 0 IN CN SG ID HK AU MY TH NZ PH KO TW JP AP Base : All Respondents those who have said yes at Q8 Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 27. Changing Purchase Behavior Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 28. Have spending habits changed compared to 1 year ago Yes No 100 90 87 85 79 78 80 75 75 73 71 70 68 67 68 61 59 57 60 % 50 41 43 39 40 32 33 32 27 29 30 25 25 21 22 20 15 13 10 0 TH PH MY KO IN JP TW SG ID NZ CN AU HK AP Base : All respondents Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 29. Actions taken in June 09 compared to actions predicted to continue - Asia Pacific Average Actions taken Actions predicted to continue Try to save on gas and electricity 41 33 Cut down on take-away meals 40 20 44 Cut down on out-of-home entertainment 19 45 Spend less on new clothes 18 24 Look for better deals on home loans, insurance, credit cards, etc 18 Cut down on telephone expenses 29 17 Delay upgrading technology, eg. PC, Mobile, etc 38 15 Switch to cheaper grocery brands 29 14 Cut down on holidays / short breaks 29 12 Delay the replacement of major household items 30 12 Use my car less often 21 11 Cut down on smoking 13 9 Cut down on or buy cheaper brands of alcohol 16 8 Cut down on at-home entertainment 19 7 Cut out annual vacation 15 5 I have taken other actions not listed above 8 13 0 10 20% 30 40 50 Base : All Respondents those who said yes at Q10 (code 1) Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 30. Actions taken in June 09 compared to actions predicted to continue Actions taken Actions predicted to continue - Indonesia Average eg. PC, Mobile, etc Delay upgrading technology, 47 13 Try to save on gas and electricity 46 37 45 Cut down on telephone expenses 26 42 Cut down on out-of-home entertainment 9 38 Spend less on new clothes 11 Cut down on holidays / short breaks 38 9 Delay the replacement of major household items 32 5 Cut down on take-away meals 21 9 Switch to cheaper grocery brands 17 6 Cut out annual vacation 15 4 Cut down on smoking 14 10 Look for better deals on home loans, insurance, credit cards, etc 13 7 I have taken other actions not listed above 8 31 Cut down on at-home entertainment 5 1 Cut down on or buy cheaper brands of alcohol 5 2 I have taken other actions not listed above 8 31 0 10 20% 30 40 50 Base : All Respondents those who said yes at Q10 (code 1) Consumer Confidence Survey Field dates 15/06/09 – 29/06/09 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 31. Thank You Confidential & Proprietary • Copyright © 2009 The Nielsen Company